Social Media Marketing is the new buzzword for marketers who want to improve their online presence and increase their sales. Imagine spending as little as 6 hours a week to increase the visibility, traffic and sales of your company at little or no expense. That’s right! Approximately 90 percent of marketers reported that the social media produced tremendous visibility for their product, and that is only one of its many advantages. The benefits of social media marketing are rapidly becoming the most important part of effective internet marketing campaigns, and companies around the globe are discovering methods by which social media can contribute to their success and help them grow their online business. Social media is now a substantial part of every marketing strategy, and the advantages of using social media are so huge that anyone who does not utilize this cost-effective tool will miss a phenomenal marketing opportunity.

Here are the top 4 effective benefits of social media marketing that will help you to grow your business : 

1.  Effective Brand Recognition & Growing Your Brand Awareness 

Efficient recognition of a brand is one of the first marketing priorities of companies because customers want to buy easily recognized products. Admiringly, social media marketing helps you to identify that brand. Social media benefits for business are huge, and that’s why it’s one of the most powerful digital marketing methods used to syndicate content and increase your reach. To get going, create social media profiles for your business and start engaging with others. Get employees, business partners and supporters to’ like’ and’ share’ your post. Simply having people interact with your content will increase your brand awareness and start building your reputation as a company. Just by spending a few hours per week, over 90 per cent of marketers reported that their social media marketing activities greatly increased the exposure of their brands.

 2. Increasing Your Traffic  

Using social media and linking it to your website will increase your traffic tremendously.

By marketing your company on social media, your inbound traffic is limited to your regular customers. People familiar with your brand are likely to be looking for the same keywords that you already list. Without using social media as part of your marketing strategy, you would find it much more difficult to reach out to anyone beyond your loyal customer group.  Every social media profile you add to your marketing mix is a gateway to your website. Every piece of content you post is another opportunity to acquire a new customer. Social media channels are complimentary to the brand’s website and, if there is one, its brick-and-mortar venue.

Social media is designed to reach different audiences in a friendly, useful and entertaining way, and to refer those potential clients that you may never have had the chance to engage with before to get to know and try your business.

 3. Boost Your Brand SEO  

There is no doubt about it, social media marketing and SEO are tightly intertwined.

While posting to social media could bring some traffic to your company, more effort is needed to see significant success. Search engine optimization is critical for higher page rankings and traffic to your business website. Although social media does not explicitly increase search engine rankings, Social Media Examiner reports that more than 58 percent of advertisers who have been using social media for a year or more still see increased search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to produce positive results for your company. Being active on social media will lead search engines to better understand that your brand is legitimate and credible.

 4. Higher Conversion Rate  

With increased visibility, the company will gain more incentives for conversion. Each blog post, image, video, or comment will lead viewers to your company’s website and increase traffic. Social media marketing allows the business to make a positive impression through a humanization element. If brands are involved by sharing content, tweeting, and posting status on social media, they represent a brand. People prefer to do business with others rather than with companies. More than 51% of marketers reported that taking the time to establish ties with customers showed positive sales results. The better impression you make of a tourist, the more likely they are to think of your company when the need for your goods or services arises.

Social media followers tend to have more faith in your brand, which encourages them to visit your site to enjoy your products and services. For example, if your target audience is students, you can provide some social media advantages to students in your social posts that will encourage and motivate students to use your products or services. Having a strong social media marketing strategy will help you generate result-oriented conversation about your brand, related products, and services.

Social media is going to be one of the best friends that not only makes the marketing world fun, vibrant and engaging, but also helps to make a substantial amount of money. Use this powerful technique to tell your story, build relationships and above all; generate those much wanted conversions!