Social Media Marketing Tips

7 Challenges Social Media Marketers May Face in 2022

7 Challenges Social Media Marketers May Face in 2022

2021 had been a tough and challenging year indeed. So many businesses shut down partially or completely at the end of 2020 and the start of 2021.  This made all the existing businesses, including startups and small to large-scale businesses, mandatorily shift their presence on online mediums. This resulted in increased competition in the digital world regarding web design, content, SEO, and, most importantly, social media platforms. In this world

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7 Essential YouTube Marketing Tips for 2022

7 Essential YouTube Marketing Tips for 2022

The digital marketing industry is growing, and new trends and  technologies are coming up almost every month. Google Updates are now a regular thing, and there is no surprise that video marketing has now become a similarly effective marketing tool for brands, companies, and individuals alike.  Videos have become the most engaging type of content. In 2021, it was reported that 86% of the businesses were using video content as

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How to Improve Customer Experience with Social Media Marketing

How to Improve Customer Experience with Social Media Marketing

With the ever-evolving technologies coming up to help us innovate, customer and brand expectations are rising constantly. Today, more than 48% customers expect a response from their favorite brands on social media within 12 hours or sooner. This is what they want, and brands have to deliver it accordingly. Social media is now an important factor in business growth and more than that, its important for brands to use social

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Social Media Marketing Tips For Roofing

5 Social Media Marketing Tips For Roofing Contractors

Social media offers roofing companies a simple and effective way to reach their target customers. From uploading photos and sharing relevant local and industry-related information, social media is ideal for roofing conytractors to build relationships and advance their brand image and awareness with clients and customers. Why is Social Media Marketing Important for Roofing Contractors? Companies who are already on social media know that it can be a useful tool for marketing

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7 Social Media Trends to Look Out For in 2022

7 Social Media Trends to Look Out For in 2022

As an affordable social media marketing agency, Socinova keeps bringing you trending industry updates. This article on social media marketing trends in 2022 is another good example of our thorough research and brainstorming sessions we have at Socinova. After all, we believe in strong planning for the upcoming years. In addition, we have observed many changes in 2021 regarding social media marketing. All these changes have helped us rethink the

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Social Media Marketing In 2021

How Much Should You Spend On Social Media Marketing In 2021-22?

We’re already past 6 months in 2021 and many business owners are still wondering how much money they should set aside for their social media management for the coming year and a half. Is it so difficult? We asked a few of our customers, and then we realised yes it is. Until now, we only had an agency perspective, but with this article, we are presenting some of our findings

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Social media goals for small business

7 Social Media Goals You Can Set For Your Small Business

Social media has become an increasingly important part of our lives. Almost every aspect of our lives, be it personal or professional is influenced either directly or indirectly by social media. Business is no exception to this rule. Social media can play a crucial role in promoting small businesses. Social media is not only a marketing tool but also a medium for lead generation, brand awareness as well as engagement,

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Hiring A Social Media Agency

14 Key Questions To Ask Before Hiring A Social Media Agency

All businesses including solo entrepreneurs, start-ups, small businesses and even huge multi-national businesses alike turn to social media agencies to help them create an effective social media marketing strategy. They need the assistance of these experts to implement various plans, tactics, identify KPIs, develop a good digital brand and establish social communities. The list goes on and on! The better you understand your business, your potential audience as well as overall market

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social media for sales

Is Social Media Really A Tool For Sales?

Can social media be used as an efficient tool for sales and marketing? Yes, of course, why not? Social media is probably the easiest method you can choose for promoting your small business or startup online. It is one of the most effective sales tools to develop in recent years. It is cost-efficient and has a vast outreach considering the world is now shifting online. The internet has given the

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Google Local Service Ads

What Are Google Local Service Ads And How Can They Help Your Business?

Small businesses are often in a lower position when it comes to advertising on a large scale. In most cases, they do not have pockets deep enough to both hold off big brands and pay expensive costs for high-competitive and high-volume keywords. Google realized this harsh reality and soon began providing a solution for small businesses to try and balance the playing field: Google Local Services Ads. These are sponsored business listings that

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