Google is an integral part of many online marketing strategies, with many digital businesses choosing to take advantage of tools like AdWords, Adsense, Analytics, Drive, Gmail and more.
But there’s more to getting the most out of your Google account than just using the most popular standard tools. Why not check out these cool additions and see how they could help you work to improve your digital marketing strategy.
Using Google Correlate will allow you to view a graph showing how frequently your chosen term has been searched over time. You’ll be able to see which years – and even months – your keyword was a hit.
Do you spend hours searching the web for fonts? Well with Google fonts, you’ll be able to view 629 fonts that are completely open source and ready to use for either personal or commercial use.
Google’s Full Value of Mobile is essentially a calculator to determine how valuable having a mobile site could be to your business. You can see how your customers interact with your content and whether they’d benefit from cross-platform ability.
If your business is not yet online, Google’s Get Your Business Online initiative could be the simple guide you’re looking for. The service includes free hosting for one year, making it simple and affordable to develop an online presence.
With Google Keep, note taking has become a simple task. You can write notes using Google keep which will be automatically synced with your Google account.
With Google Ngram Viewer, you can search keywords within millions of books between your chosen dates, allowing you to get a clearer idea of the trends over time. Does your business have a little history? Look back and see what was trending in your industry in 1800!
Professionals are increasingly using Google Think Insights as a way to discover case studies, findings in their field and even tips on how to progress within a particular industry. You’ll also find additional analytical tools and ad campaign suggestions as well as helpful tutorials.
With Google Trends, you’ll be able to see what the hot topics are in recent searches. You can also look back by date, use various categories or even search by location.
Google’s Webmaster Tools are a simple but effective way to keep track of your traffic and the overall health of your website. Straight to the point and easy to use – what more could you need?
By exploring the benefits of these tools, you’ll be able to determine whether any of them could be a great addition to your existing or future strategy when promoting your business online.
Have you used any of these tools? Noticed any you’d like to check out? We’d love to hear your thoughts and experiences in the comments section below!