So, you’ve already got yourself set up as a business on social media, but you’re wondering how to make sure your audience stays loyal to your brand.

But that won’t simply happen on its own. You’ll need to put in the work and effort to ensure brand loyalty with your fans over time.

Here are our tried and tested top tips for a loyal consumer base that will keep coming back time and time again.

1. Avoid using blatant automation.

Scheduling some of your tweets is one thing – in fact, it can be an incredibly useful tool. But when your audience can tell that the vast majority of your posts are automated, they’ll begin to see your account as robotic and impersonal.

If you really want to build a positive, loyal relationship with your followers, you need to show a certain degree of authentic personality to assure them you’re keeping it ‘real’.

2. Get the conversation started.

Instead of just posting updates and hoping people send you comments and Tweets, why not get the conversation started yourself?

Initiating conversations shows you’re open to getting involved with the industry community – a great trait to have when building an online rapport.

3. Don’t shy away from videos – even in your replies.

A picture is worth a thousand words – but a video is worth even more! They’re one of the best ways to give that ‘in person’ feel without actually being in front of your audience for real.

But you don’t have to stop at simply posting a video on its own. On Twitter, for example, you can even create a personalised video response to any tweet. If you answer a user’s question in a video, they’ll really feel as if you’ve gone the extra mile to make a difference and share your advice and expertise.

4. Treat your followers as friends.

Being friendly is key on social media, so don’t feel as if you have to act too formal. Keeping professional yet upbeat and open is the best way to impress your followers. By doing so, you’ll come across as relatable and even enjoyable as your audience scrolls through your updates.

Don’t be afraid to just say hello and even get on to first name terms with your most interactive followers!

5. Remember, Direct Messages aren’t just for spam.

You may have noticed that private inboxes can often get cluttered with spam on social media– especially on Twitter.

But that doesn’t mean they can’t be helpful. A follower will appreciate you reaching out to them directly, especially if the matter is sensitive or even simply requires an ongoing chat which can be less clear with regular tweets. Use them to your advantage!

When giving these tips a try combined with excellent content and customer service, your online presence is bound to be a hit and keep your fans coming back for more.

If you decide to give them a try, let us know how it goes in the comments section below! We’d love to hear whether you found success.