Whether you are new to social media marketing or just looking to build on your existing skills, taking the steps to learn more about social media is a great way to improve your skills, provide new services and boost your employability.
Online courses and resources can provide endless information, ranging from the basics of social media to the best tried and tested methods of social media marketing.
Here are just seven excellent places to learn more about social media around the web.
Hootsuite Podium offers six courses to cover all the bases of social media marketing from optimising your profiles to content marketing. The best part is, they’re all free! Once you’re confident you’ve learned everything you need to, you can pay to take an exam and gain a Social Media Marketing Certification. Check it out at education.hootsuite.com!
Lynda is an online education resource offering a vast range of videos that educate users on digital topics – including social media! You’ll find countless courses on all aspects of social media – all of which you can access through a monthly subscription to lynda.com. If you’re new to the site, you can also test out a 10-day free trial!
Udemy is similar to Lynda, but instead of paying a subscription you pay for each select course. One of Udemy’s hottest social media courses is the Social Media Marketing 2016 Complete Certificate Course by SO ME Academy, which has enrolled over 14,600 students to date!
Alison rounds up some of the best online courses from around the web and allows you to search by topic. The site featured social media courses from lesser known institutions as well as others by popular publishers like Google.
EdX is known for offering accessible, inexpensive (and free) courses to the public, endorsed by some of the world’s best colleges and universities. One of these is the Digital Marketing, Social Media and E-Commerce for Your Business course from Wharton School of the University of Pennsylvania – part of the USA’s renowned Ivy League.
Coursera is a similar concept to EdX and also offers courses that relate to social media. Students can sign up to the Social Media Marketing Specialisation that consists of five relevant courses and a final project, resulting in a credential endorsed by Northwestern University’s Medill School of Journalism, Media and Integrated Marketing Communications.
Sometimes the simplest option is your best bet, so why not check out your favourite social media blogs? If you visit them regularly, you’ll see frequent updates on the latest trends and news within the social media industry, as well as plenty of helpful hints and tips!
By knowing where you can find information about social media online, you’ll be able to do your research, pick up new skills and even earn some shiny new credentials in the process.
Which of these will you be trying out first? We’d love to hear about your experiences learning about social media online! Let us know in the comments below.