Have you ever noticed a brand or business using GIFs on social media? We’d bet you have, as they’re becoming increasingly common among digital marketers and social media managers. Why? Because a GIF can stand out more than an image, helping you grab the attention of your followers while getting across what you want to say.

If you’ve ever wished you could make your own GIFs, now is the time to learn. Here’s how to make them!

What makes a GIF?

The elements that create a GIF can vary, depending on how its creator wants it to look. One kind is a series of photos or graphics, brought together in as one moving image. The other kind is a small excerpt of a video, presented in an image format (note there is no audio in a GIF, only the visual image).

How do I make a GIF?

Thankfully, you don’t need to be skilled in any hi-tech software to be able to make a GIF. There are several websites dedicated to GIF creation such as GIPHYGIFMaker.me and MakeaGif.com; however, you can use software such as Adobe After Effects if you own it and have the know-how.

Using GIF maker sites is the easiest method, and the ‘how to’ will, of course, depend on which site you choose. Each one will prompt you through the process and allow you to download the finished GIF at the end. Once you know how, you’re likely to find yourself wanting to create more.

Why should I make a GIF?

Now you know how to make a GIF, you may be wondering whether you should or not. We think you should give it a try, and here’s why:

  • A GIF can capture a message or feeling and, in some cases, portray it better than a still image.
  • They’re relatable – especially when the GIF features a popular trend.
  • They’re entertaining. Users will enjoy seeing GIFs in their feed and are likely to stop scrolling to view it.
  • With so many pages catching on and using visuals, it can still be hard to stand out. A GIF can provide the little bit extra you need to set yourself apart from the crowd.

What can I do with it?

There are plenty of ways to use your new GIFs online as part of your campaign. You could post it on social media as its own post or status, use it as a reply to users who have interacted with you, or even use it as an ad if you’ve created a GIF that showcases your products or services.

Have you ever used a GIF as part of your social strategy? Did you make it yourself, or are you only just learning how? Let us know in the comments, and don’t forget to tell us if you use this guide to make your own GIFs!