Creating a quiz can be fun while also giving you a valuable insight into the needs, interests and the thought process of your consumers, but have you ever considered how creating a social media quiz could generate leads for your business?

Social media quizzes not only get you the leads you’re looking for, but they can also boost your traffic, raise engagement and generate revenue too! Pretty awesome, don’t you think? So let’s find out how to do it.

Step One: Create the basics of your quiz

Obviously, the first thing you’ll need to do is create your quiz. Your first steps should be simple:

  • Decide what type of quiz you’ll be creating. There are plenty to choose from, and there’s no right or wrong, but it’s important to decide in advance so you can fine tune your questions and answers accordingly. Ideas should include a fun topic, creative questions and answers that will make your audience excited to reach their result.
  • Choose a catchy, creative title for your quiz. After all, this is essential for drawing in your audience and making them click the quiz in the first place!

Step Two: Add in some lead generation tactics

Once you’ve planned out the questions and answers for your quiz, it’s time to focus on your goal of lead generation.

To do so, you should consider using a lead capture form. These gather information about your audience allowing you to grow your email list. When creating a form, only request the bare minimum information so as not to put off your audience – name and email address is fine in most cases.

You should also create an incentive in exchange for providing this information, such as a giveaway entry or free download.

Quizzes and lead capture forms can be created using Interact (, following a simple step by step process. When creating your quiz, you’ll be asked if you’d like to use your quiz to capture emails. Of course, click ‘yes’!

Once completed, you’ll have a fully functional quiz that’s ready to share.

Step Three: Promote it

Creating your quiz isn’t enough – you’ll also need to promote it if you want it to achieve a decent reach.

Share it to all your social media profiles – not just one, and optimise it for optimal engagement. Ways to do so include attention-grabbing images, catchy headlines and short yet enticing descriptions that will encourage your audience to give it a click.

Now you know how to create a quiz for social media, as well as some valuable techniques on gathering leads as users answer your well thought out questions.

By engaging your audience in this way, you’ll reap all the benefits of increased traffic, engagement, leads and revenue.

What are you waiting for? Go ahead and create one today!