We’ve all heard the phrase ‘content is king’ – and any marketer will know how important it is to feature high-quality content on your website and social media pages.
But as time goes on, it can be harder to create fresh and exciting ideas to feature in your content, especially once you’ve covered all the basics of your business and industry.
To get back in the groove and start creating awesome content your audience will love, check out our tips for when you’re fresh out of ideas.
Take a look at the latest industry news.
If you haven’t been keeping up on the latest news from your industry, that’s your first problem. By keeping an eye on what’s happening, you’ll be able to create content based on the latest releases, industry changes and how new developments could benefit end users.
As a result, you’ll become a go-to source for the latest information – keeping your readers and audience coming back for more.
Ideas you could report back on include:
Information about upcoming trends in the industry.
How your products relate to the needs of current consumers.
Photos or feedback of exciting industry events.
However you decide to use the news in your content, it’s a great way to get inspired and write about something new.
Give your audience a sneak peek of what you’re currently doing.
As a business, the work never stops – so give your audience an insight into what you’re currently working on. This could be:
Hints or sneak peek photos of your upcoming products.
Information about current discounts or sales.
Changes or improvements to your business.
Or even just a look into what goes on at the office.
People like to feel involved and develop a relationship with the brands they buy from, so it’s important to create a relatable image.
Remember that content isn’t just words.
If you can’t think of anything to write a blog post about, that doesn’t mean you should skip out on posting. Instead, post photos, infographics, promotional images, videos, or anything else in relation to your business.
While it may be more of a ‘snippet’ than a long and informative piece, it does more than just fill a space in your feed and will give your audience something new to interact with. In fact, many marketers find that visual content is far more successful on social media than written posts!
Hopefully, these ideas will kick start the creative side of your brain and help you come up with some great content to promote your brand online.
Do you ever feel as if you’ve run out of ideas when creating online content? What do you do to get your imagination back and come up with some topics? We’d love to hear your advice and ideas, so share them in the comments section below