Your social media marketing campaign may include a variety of methods, one of which may be infographics. Targeting the consumer visually is a sure-fire way to grab their attention and persuade them to click and share your content.

What is an infographic?

An infographic is an image that visually represents data or information. They’re often used as a fun, alternative method of getting points and ideas across without overloading the viewer with hefty paragraphs.

Why should I use them and how?

It’s a known fact that the human brain can process images and visual information far more quickly than it can interpret text.

Infographics are the perfect combination of both facts and images that will prove essential for portraying your company’s message without being too strenuous on the brain. Finished infographics may include charts, images, diagrams and bold, stylised text in order to provide relevant information that’s also aesthetically pleasing. As well as getting your point across, using infographics within a certain theme can help to boost your brand recognition.

By using infographics, you’ll be following in the footsteps of huge companies that have utilized them effectively in their campaigns, such as Marvel, Pepsi and Kraft.

Changes in Google’s algorithms also indicate that long, spammy text is falling in the rankings, while short yet punchy and informative pieces are likely to appear higher in search results. By having a well-designed infographic, you’ll likely be improving your chances at appearing on page one!

I want to try using infographics in my campaign. How do I get them?

If you’re considering using infographics as part of your social media marketing plan, you’re likely wondering how to put them together. After all, you may not have the skills or experience to design and produce such content yourself.

Luckily, a quick Google search will lead you to plenty of sites that allow you to piece together simple yet high-quality infographics for free, such as PiktoChart. Alternatively, hiring a professional designer may seem like an indulgence. However, you’ll be guaranteed a quality package.

Whichever method you choose, you’ll need to be sure your infographic stands out from the rest. It should be clear and simple, to ensure viewers won’t lose their focus. It should be creative, and unique enough to stick in the minds of those who see it. It should be shareable, as you’ll want the published piece to reach as many people as possible. Finally, it should include minimal text, as it’s the images that are likely to make the most impact.

Sharing your infographic

Once completed, your new infographic is ready to share. You can post it on your website or social media pages, or send it directly to the inboxes of potential customers or even influencers such as bloggers within your industry. This way, you’ll be showing a wide range of people the benefits of using your product or service, leading to increased levels of interest and engagement.

Will you be trying out infographics in the near future? Or, if you’re already a fan? Tell us how they’ve been effective. We’d love to hear about your success!