A picture says a thousand words, so how many does a video say? Providing your audience with video content is your chance to get across the same amount of information as you would in hundreds – even thousands – of words of written content.
It’s essentially a direct injection of your message into the minds of your potential consumers, leaving them curious as to what you can offer them and willing to check out your brand.
But aside from pre-made, readily available videos, have you ever considered live streaming?
Live streaming is not only an excellent way to develop a deeper connection between you and your consumers, but it’s also a chance to get a genuine one on one contact method that can drive organic traffic and sales.
Here’s are five easy ways to get started!
Periscope allows you to live stream right from its dedicated app using the camera on your smartphone or tablet. Users can, of course, see you – but they’ll also be able to comment using the integrated chat box. This is great if you’re looking to get a response in exchange for your content.
2. Facebook Live
With Facebook being the biggest social media network of all time, it’s no wonder they’ve joined in the live stream trend.
With the feature being built into Facebook, it’s simpler than ever for account and page holders to get started. While in the mobile app, simply click the status button and click on the new ‘live video’ icon. Then, your broadcast will show up in the news feed!
Blab is similar to Periscope, however instead of just seeing you, your audience will get to see four people who have collaborated on a particular chat. This is an excellent feature if you want to host an interview or give your audience insights from multiple people behind your brand.
Although not ‘technically’ live, you can create live videos that are immediately sent to your audience with Snapchat. They’ll only be able to view your video once and then it’s gone!
Snapchat is a hit with younger audiences, celebrities and brands, so why not give it a try?
5. Google Hangouts
Hangouts have now become separate to Google Plus, and allow users to communicate through text, voice calls, screen sharing and video.
This method is ideal for hosting, well, a ‘hangout’! Invite as many people as you want and enjoy the conversation.
So, how to make the most of live streaming?
Once you’re all set up, here are some things you could consider doing to impress your audience!
- Host an interview with yourself, or other members of staff at your business.
- Give a sneak peek into life at the office – or even your upcoming products.
- Allow viewers an insight into any events you’re hosting or attending – even if they can’t be there themselves.
- Hold a video conference with other leaders and influencers within your industry.
- Share relevant news that will help you establish yourself as an authority.
Have you ever considered using live streaming for business? We’d love to hear about your experiences and how live streaming has worked for you and your brand, so let us know in the comments section below!