If your business requires you to identify leads yourself to be successful and make a profit, you’ve probably spent hours scouring the web looking for the right prospects.

But if you’re looking to generate more leads in a simple and efficient online manner, why not give LinkedIn Sales Navigator a try?

Although LinkedIn Sales Navigator has been around for a while, it’s recently come back into popularity as many LinkedIn users have been offered a free Sales Navigator trial as part of the new redesign.

And even if you haven’t had the opportunity to try it for free, it’s still worth paying for if you’re looking to identify better prospects. Read on to learn more!

Sign Up to LinkedIn Sales Navigator

The first thing you’ll need to do is sign up to LinkedIn Sales Navigator. To do so, head on over to https://business.linkedin.com/sales-solutions to get started. You should be able to select ‘request free demo’ or ‘start your free trial’.

To properly experience what Sales Navigator has to offer, you’ll want to test out the free trial. Just remember to cancel if you don’t plan on using the service once it’s over.

Import Your Target Leads and Companies

Once you’ve signed up, you’ll be able to import your connections and targets. Click on ‘Lead Builder’ next to the search box, and you’ll be able to choose from a variety of search filters that will help you narrow down your results.

When you’re happy with your search, save it for future reference. You never know when some of those leads may prove useful.

You can also sign up to have new leads (based on your searches) sent to you via email every week, or even daily – essentially taking away the need to do as many searches yourself.

Finally, you can use Sales Navigator to see who has posted on LinkedIn in the past 30 days, helping you to locate and interact with their content to begin building a business relationship.

Use Keywords to Do Your Research

You can discover and research users that may be relevant to you by using keywords. Click on the search box and scroll through to ‘Search for Accounts’.

You’ll then be able to search accounts by keyword, allowing you to track down users who are associated with your desired topic or phrase.

Nurture Your Relationships

Once you’ve identified your prospects, you can use Sales Navigator to nurture your relationships by using your Social Selling Index feature. This will give you feedback on what you’re doing well and what could be improved during your activity on the site. Take these valuable suggestions as you interact with prospects to further build on your connection.

Although you may be hesitant to try it (especially if you didn’t manage to score a free trial), LinkedIn Sales Navigator is definitely worth your consideration if finding leads and prospects is an important part of your business.

Have you ever tried out LinkedIn Sales Navigator? If so, we’d love to hear about your experiences. Did you find any great leads through it, or is there another platform you’d recommend? Tell us in the comments section below!