Periscope has become a new marketing gadget that Twitter has purchased last year. For those who are not familiar with this name, I’d like to talk a little about what it is, how it works and how it can be used to grow your audience. Let’s start from the beginning: Periscope is a live streaming video app that was purchased back in 2015 by Twitter that can be used on mobile. There is a guide for first timers within the app that walks you through the process with a tutorial. This is especially important for those who might be new to Periscope and don’t have much experience with live-streaming to audiences.

Using Periscope to grow your audience
Simply put, no matter where you go, or where you’re at, Periscope allows you to live feed with all those who’re following you. Not only you can live stream, but it can share your location as well as enable you to receive notifications while streaming as well. The broadcast is good for up to twenty-four hours in which users can leave comments and feedback. After that time, the videos are removed from the app. Users do, however, have an option of saving the video to their mobile devices and then sharing them via social media later on.

By now I’m sure you’re wondering how all this information works to help you. The answer to that is very simple. No matter what social media platform you’re connected with, Periscope can be used to anybody’s advantage. 

  • For those who might be looking to get a little closer to their fan base and loyal clients, it’s an excellent way to go. In fact, you can host your own question and answer live streams; you can introduce new things coming to your company and even host promotions. Periscope can allow you to use live streams in a way that builds a closer and better relationship with those who are loyal to your service or brand.
  • You can post as often or as little as you want, host interviews with members of your company to allow an inside look at how things work and more. Would you like to share some personal information about how the company was founded? What better way to do so than a live feed?
  • For businesses that are into helping charitable organisations or hosting events, these live streams are a great way to show off what your company does for others. Maybe there is a great sale about to occur; you can provide sneak peeks into what customers may expect from you and what they should be looking for in months to come. 

These are all ways to drive interest from both current and new potential clients which will no doubt drive sales. You can discuss events that have happened, new changes that might be coming or new products. No doubt live streaming is going to get big. How do you plan to use Periscope for your marketing?