One of the best parts of social media marketing is that you have such a wealth of information at the click of a mouse button.

You’ll get to learn far more about how successful your ads have been than you would have done with traditional marketing.

Why? Because there are plenty of tools out there that will show you the exact facts. In technical terms, these are called ‘metrics’.

What exactly are metrics?

Metrics are data results that show how successful your social media strategy is based on how well it is gathering engagement, click-throughs and resonance with your target demographic.

While data may sound daunting, this information is usually presented in easy to swallow charts that will give even technophobes a clear idea of how their social media content is influencing their business.

Why are they important to my business and strategy?

Measuring your metrics is important as it’s one of the clearest and easiest ways to gain an insight into your audience.

You’ll be able to learn more about what works for you and your customers, as well as what’s not doing so well. With that information in mind, you’ll be able to adapt your strategy accordingly and ensure you’re doing your best to turn social media followers into loyal, paying customers.

Finally, it can be helpful to feel as if you’re getting a reasonable (or better) return on your investment into social media, both in a monetary sense and the time you or your staff have put into maintaining the pages. With metrics, you’ll be able to see what you’re getting as a result.

How to start tracking your metrics and take action.

To get started, you’ll need to consider what you’d like to measure.

That’s why firstly you should consider the metrics you can actually track. These may include:

  • How many likes you’re getting.
  • How many people are commenting on or replying to your content.
  • How many shares, retweets or reblogs you’re generating.
  • How often people are clicking through to your site from your social media content.
  • How well any of your paid ads (if applicable) are doing.
  • And anything else you’d like to know! There really are metric tools for just about anything.

Once you have an idea of what you want to track, it’s time to determine which tool will work for you. Many social media sites have these built in, including Facebook Analytics, Twitter Analytics and Google Analytics! You’ll also get a separate set of analytics for any paid ads you may have purchased and run through the site.

Each of these do different things, so take a look at all of them to get to grips with the information they provide.

If you’re not already tracking your social media metrics, there’s no time like the present to get started and seek out those helpful insights.

If you are, why not tell us about your experiences in the comments? We’d love to hear about your favourite tools to use.