Images are crucial to any social media marketing strategy. They can portray your thoughts, ideas and brand ethics as well as livening up your content. People are unlikely to be enthused by a wall of text or greyed out boxes where a profile photo should be, so there’s no reason not to include relevant images or infographics.

However, when fitting these images into your content, you’ll need to be sure they’re the correct size for the social media platform you’ve chosen. If you want them to make a worthy impact on your viewers, you’ll need to ensure they’re optimised for clarity.

If an image is stretched or squashed, it may end up looking fuzzy, distorted or cropped, which may ruin the effect you were going for. Poor quality images may also reflect badly on you or your business, leading potential clients to view you as unprofessional or disorganized.

The official recommended dimensions depend on the site, so read on to discover the best size for your profile, whether you’re using Facebook, Twitter, Pinterest, LinkedIn or Google+!


The most prominent image on your Facebook profile is the cover photo, which should be sized at 851 pixels wide x 315 pixels tall.

You should also look out for your profile photo and interaction buttons, which may cover vital aspects of your cover photo if it hasn’t been designed with the dimensions in mind.

Profile photos should be 160 x 160 pixels at least. If your image fails to meet these dimensions, you may receive an error message.

The size of shared images on Facebook should be 1200 x 630 pixels while the image in the shared link preview should be 1200 x 627 pixels (same is the recommended image size for Facebook Ads).


Twitter’s header and profile arrangement are similar to Facebook’s, with the exclusion of Facebook’s interaction buttons. Your profile will feature a prominent header, combined with a profile photo that overlaps the lower left of the header photo.

The recommended size for Twitter headers is 1500 pixels wide x 500 pixels high. As with Facebook, it’s important to ensure that the profile photo does not cover any important parts of your header.

The profile photo should be 400 x 400 pixels at the time of upload. However, it will appear as 200 x 200 pixels on your profile.

The shared images on Twitter should be in the ratio of 2:1 maximum of 1024 x 512 pixels.


As images are the most important element of Pinterest, it’s important to ensure your uploads are up to the mark.

Your profile photo should be 165 x 165 pixels. It’s worth ensuring that the subject of the photo is fairly central as the photo will be cropped to a circle shape once uploaded.

Board cover photo recommendations vary, depending on the source. However, they should range from around 217 pixels wide x 417 pixels high to 222 pixels wide x 150 pixels high.

As for pins themselves, there are no set guidelines. However, if you’re creating a promoted pin, Pinterest offers a ‘Promoted Pins Creative Guide’ which recommends a minimum width of 600 pixels and a height of between 900 and 2100 pixels. This ensures your pin won’t be cut off when appearing in users’ feeds.


LinkedIn is arguably the most critical social network for professionals as it represents your brand, qualifications and experience as you network online. It’s, therefore, important to ensure your profile looks the part.

Your background photo should be around 1400 pixels wide x 425 pixels high. However, keep in mind that your profile header will cover much of this picture.

Profile photos follow the same square shape as Facebook and Twitter and should be 400 x 400 pixels.

For company pages, the banner should be 646 x220 pixels (minimum). And the standard logo should be 100 x 60 pixels.


The minimum size for cover photos on Google+ is 480 pixels wide x 270 pixels high. It is recommended that your cover photo is sized at 1080 pixels wide x 608 pixels high. While your community profile photo should be a minimum of 250 pixels wide x 250 pixels high, however, larger sizes are recommended.

The shared images on Google+ are shown at 497 x 279 pixels (recommended size).

Will you be resizing your images to be viewed at their optimal potential? Show off your links in the comments!