Are you looking to grow your business in 2020? 

Digital marketing for your business could be one of the ways to boost your business in 2020. The fast changing customers’ behaviour and technological advancement have made digital marketing more complex and challenging for businesses today. 

Digital marketing is an ever-evolving field. And as an entrepreneur, you should keep the space with it. If you fail to recognize the importance of social media marketing for your business then your business growth will lag behind your competitors. Whatever your industry is and whatever products or services you offer, digital marketing trends cannot be neglected. 

SEO, social media marketing, content marketing, PPC, to name a few are the fundamental aspects of digital marketing. Understanding the upcoming digital marketing changes is important for you. If you notice the possible digital marketing trends in advance, it will help you frame a solid social media marketing strategy for your business. 

So, let’s see some notable digital marketing trends that can boost your business in 2020.

1. Interactive Content
The era of static content appears to have ended in the wake of 2020. Interactive and engaging content is fresh, new and original. It breaks the content monotony. Nearly 95% of digital marketers agree that interactive content educates and attracts more online customers than the static content. 

Interactive content makes online users spend more time on your website and this is more than what your informative, sales and static content page does. Interactive content has a strong power of shareability and this leads to increase in your brand awareness. 

2. Social Commerce

You probably already know about the eCommerce industry, but social commerce is relatively a new term. Brands are trying to sell their products or services on their social media marketing platforms directly. The recent data stats that around 35% to 40% of internet users in the US are positive about making their products or services choices on the social media platforms. 

Social commerce plugins, apps, shoppable stories and posts, ads on social media platforms are some of the examples of social commerce. Social commerce can strengthen your social media management policy. It seems that social commerce will be the hot digital marketing trend in 2020.  

3. Artificial Intelligence – Chatbot

The digital marketing world is too changing with the introduction of Artificial Intelligence. Online customers want urgent responses about your products or services. Giving timely responses to your online customers is an important aspect of your digital marketing strategy. Chatbots are now being used as your virtual brand representatives to answer online customers’ queries. 

Manual response had its limits, but with AI backed Chatbots, your website response can play a major role in attracting potential customers. In the coming days, artificial intelligence is going to turn the digital marketing landscape. As a business owner, you should encompass such technological advancements in your social media marketing plan. 

4. Virtual Reality and Augmented Reality 

The immersing technologies like virtual and augmented reality are set to change the whole dynamics of digital marketing for businesses in 2020. Google Cardboard, Oculus, PlayStation VR to name a few are mainstream means of VR availability today and this has a strong potential to transform the digital marketing spectrum. 

According to the Gartner report, by 2022, around 65% to 75% of businesses would be experimenting with these immersing technologies. Brands are trying to make as much as use of these technologies for their businesses today. 

Final Thoughts

Today’s businesses can no longer afford to neglect the importance of social media marketing for their business growth. The upcoming digital marketing trends need to be harnessed to attract more online customers and grow your products or services base. 

Hiring an affordable social media management agency to execute your social media budget can considerably help your business to grow successfully.

The current and upcoming digital marketing trends are certainly going to change the whole dynamics of the business world, so be ready for them with a social media agency on your side!