There are a number of reasons to take a break from social media – sometimes with little to no warning. Perhaps you were away for health reasons or maybe your internet connection went down. It happens.
But although these situations sometimes cannot be avoided, you’ll still have to do a little damage control when you return to social media. Here’s how!
Don’t dwell on what you should have done.
It’s easy to think ‘I should have let my customers know in advance’ or ‘why didn’t I schedule any posts?’
But dwelling on the past is not going to help your future. Instead, focus on the present and assess the situation. Here’s what you need to be asking:
- Have I received any messages or mentions that I need to reply to?
- How may followers have I lost (or gained!)?
- Have any consumers given feedback relating to my lack of social media presence?
- What can I do to ensure things pick up again?
Then, you can start working on the solution.
Let your customers (and potential customers) know what’s up.
The first thing you need to do is let your audience know you’re back online. The sooner the better.
Ideally, you’ll also give a short explanation of where you were. You don’t have to go into detail if your reasons for absence were personal, but being honest will help you appear more relatable – as well as making your followers more likely to understand your situation.
Provide an incentive to get back into the loop.
If you’ve lost followers and interactions during your absence, you’ll need an effective way to bring them back.
This could be a contest, a social media chat, a flash sale, a fresh new product – anything you think your customers would appreciate that would be enough to entice them once again.
Learn from your experience. What will you do next time?
If your social media pages have suffered as a result of your absence, it’s important to work out what you’d do differently next time. While some situations are unavoidable (such as being taken unwell), it’s important to have a backup plan in place for other eventualities.
- If your internet is down, log in from a smart device or public hotspot. You might not be able to post as frequently, but you’ll be able to let your audience know you’ll be back soon.
- If you’re going away for personal reasons, post a quick update before you leave. The same goes if you’re planning a vacation too!
- If you’re able to, schedule some posts in advance to keep your pages fresh and full of content while you’re gone.
The point is- keep your followers informed. Social media is about sharing and caring.
Have you ever taken a significant break away from your social media pages? How did it affect your business, and how did you bounce back? We can’t wait to hear about your experiences, so feel free to share them in the comments below!