Setting up your marketing strategies can be difficult. You’ve probably come across many marketing terms, such as ‘digital marketing’ and ‘social media marketing’ and wondered what exactly the difference was between the two. What makes them different? Well today, we’re here to let you know!

What is digital marketing?

Digital marketing is a term that covers all aspects of using digital technologies to market your products and services.

While today’s trends focus almost entirely on the internet, this may also include marketing through mobile devices (for example, through apps or SMS updates), digital display advertising or television.

What is social media marketing?

Social media marketing focuses on the specific goal of boosting traffic, generating leads and achieving conversions through the use of social media websites.

This is usually done in a way that uses creative content (such as photos, posts and updates) that garner attention for the brand and encourage fans and followers to interact and share it to heighten the brand’s exposure.

Unlike digital marketing – which is an umbrella term – social media marketing covers only techniques that involve social networking.

So, where should you turn if you’re looking for these services?

You probably know by now that we have a collective group of brands here at Deshpee, ready and waiting to cover a variety of aspects of both personal and business needs. So it shouldn’t surprise you to learn that we cover both social media marketing and digital marketing.

Streamline your social media strategy with Socinova.

With an affordable social media marketing solution like Socinova, you can focus on your work itself rather than on promoting it on social networks.

Socinova will take care of all of your social media, covering all aspects of social media management including customised social posts, blog posts, responding to consumer comments or tweets, tracking your social metrics, handling advertising campaigns and more.

Make things simple by streamlining your social media. A switch to Socinova is all it takes, so check out the services at!

Promote your brand digitally with the hottest techniques using Trigacy Digital.

If digital marketing is what you’re looking for, try Trigacy Digital. Here, we host a team of dedicated digital marketers with an array of important skills that you can utilise to market your brand through the web.

Trigacy Digital’s services include web design, app development and SEO to name a few, so take a look at to learn more!

With any luck, this post will have been a simple yet informative insight into the differences between social media marketing and digital marketing. Now you know the difference between these two commonly used terms, setting up your digital and social strategies should be a lot simpler!