7 Ways to Sound Human on Social Media (When Everyone...

Why isn’t my website ranking for long-tail keywords?

If your website isn’t ranking for long-tail keywords, the issue could lie in poor content targeting, lack of topical depth, weak SEO structure, or low domain authority. Optimizing for search intent, user experience, and technical SEO can fix it.

Introduction

Long-tail keywords are essential for attracting high-intent traffic—visitors who are more likely to convert. But many websites struggle to rank for these specific queries, even when they seem less competitive than broad terms.

If you’ve been targeting long-tail keywords like “best CRM for freelance designers” or “how to clean solar panels safely” and still aren’t ranking, here’s why—and how to fix it.

1. You’re Not Creating Dedicated Pages for Each Long-Tail Keyword

Problem:
If you’re stuffing multiple long-tail keywords into a single blog post or service page, Google won’t see each phrase as the focus of the content.

Fix:

Create individual pages or blog posts targeting each long-tail keyword.
Use the keyword in:
- Page title
- URL slug
- Meta description
- H1 tag
- First 100 words
- ALT tags and image filenames

➡️ Internal Tip: Use keyword clustering to structure content hubs, where long-tail pages link to a broader topic (pillar page).

2. You’re Ignoring Search Intent

Problem:
Long-tail keywords often imply a very specific user intent—research, comparison, or buying. If your content doesn’t match this intent, it won’t rank.

Fix:

Analyze the top 3 results for the long-tail keyword.
Determine if users want:
- A how-to guide?
- A product comparison?
- A service provider?
Match your page format and depth accordingly.

Example:
For “best CRM for nonprofits,” a simple list won’t suffice—Google expects detailed comparisons, case studies, or feature breakdowns.

3. Weak On-Page SEO

Problem:
Even if your content is relevant, poor on-page optimization can prevent ranking.

Fix:

Use the long-tail keyword in:
- H2s and H3s
- Internal anchor links
- Image ALT tags
Add semantic keywords and FAQs to boost relevance
Keep content length above 800–1200 words, where appropriate

4. Your Technical SEO May Be Holding You Back

Problem:
Google bots may not crawl or index your long-tail content efficiently if technical SEO is poor.

Fix:

Ensure:
- Clean URL structure
- Fast page speed
- Mobile responsiveness
- Schema markup (especially Article, FAQ, Product, etc.)
Submit pages to Google Search Console and monitor indexing

5. You Lack Internal and External Links

Problem:
Pages with no internal backlinks appear “orphaned” to Google. Long-tail content must be connected to your overall site structure.

Fix:

Link from related blog posts, category pages, and even the homepage if relevant
Get external backlinks by:
- Guest blogging
- Answering related questions on forums or Reddit
- Using tools like HARO (Help A Reporter Out)

6. Low Topical Authority

Problem:
Google rewards topical depth. If you publish one article on a subject and never touch it again, you lack authority in that niche.

Fix:

Build a content cluster around the parent topic
Example cluster for “CRM for nonprofits”:
- How to choose a nonprofit CRM
- Best free CRMs for nonprofits in 2025
- How nonprofits use CRMs for donor management

7. You’re Using Keywords With Zero Volume or Mismatched Geography

Problem:
Some long-tail keywords may be too obscure or relevant only in a different location.

Fix:

Check monthly search volume and trends using:
- Google Keyword Planner
- Ahrefs
- Ubersuggest
Use local SEO strategies if the keyword includes a location
- Add schema with business address
- Register a Google Business Profile

8. Your Content Is Thin or Lacks Depth

Problem:
Long-tail keywords often require specific, detailed answers. If your post is vague or underdeveloped, it won’t rank.

Fix:

Include:
- Real-world examples
- Step-by-step instructions
- Charts, checklists, or templates
Write comprehensive content, not just a few paragraphs