With the ever-evolving technologies coming up to help us innovate, customer and brand expectations are rising constantly. Today, more than 48% customers expect a response from their favorite brands on social media within 12 hours or sooner. This is what they want, and brands have to deliver it accordingly. Social media is now an important factor in business growth and more than that, its important for brands to use social
As an affordable social media marketing agency, Socinova keeps bringing you trending industry updates. This article on social media marketing trends in 2022 is another good example of our thorough research and brainstorming sessions we have at Socinova. After all, we believe in strong planning for the upcoming years. In addition, we have observed many changes in 2021 regarding social media marketing. All these changes have helped us rethink the
We’re already past 6 months in 2021 and many business owners are still wondering how much money they should set aside for their social media management for the coming year and a half. Is it so difficult? We asked a few of our customers, and then we realised yes it is. Until now, we only had an agency perspective, but with this article, we are presenting some of our findings
Social media has become an increasingly important part of our lives. Almost every aspect of our lives, be it personal or professional is influenced either directly or indirectly by social media. Business is no exception to this rule. Social media can play a crucial role in promoting small businesses. Social media is not only a marketing tool but also a medium for lead generation, brand awareness as well as engagement,
All businesses including solo entrepreneurs, start-ups, small businesses and even huge multi-national businesses alike turn to social media agencies to help them create an effective social media marketing strategy. They need the assistance of these experts to implement various plans, tactics, identify KPIs, develop a good digital brand and establish social communities. The list goes on and on! The better you understand your business, your potential audience as well as overall market
Can social media be used as an efficient tool for sales and marketing? Yes, of course, why not? Social media is probably the easiest method you can choose for promoting your small business or startup online. It is one of the most effective sales tools to develop in recent years. It is cost-efficient and has a vast outreach considering the world is now shifting online. The internet has given the
Small businesses are often in a lower position when it comes to advertising on a large scale. In most cases, they do not have pockets deep enough to both hold off big brands and pay expensive costs for high-competitive and high-volume keywords. Google realized this harsh reality and soon began providing a solution for small businesses to try and balance the playing field: Google Local Services Ads. These are sponsored business listings that
The truth is that most businesses do amazing things when they start with a laser sharp focus. The more specialized your organization is, the more exclusive you become. Over all, while there may be many branding and advertisement firms out there, there’s just a handful of businesses specialized in naming, building identities, and producing assets with value. No large retailer can be all things to all consumers. Thus, there will
The online space is dynamic, and it is difficult to predict the behaviour of this system. If Facebook had a geographic space, then it would be the most populous in the world. We are sure you get the picture. When it comes to spending money on Facebook advertisements, many people find themselves facing a dilemma. You are probably confused as to whether it calls for minimal spending or does one
When a particular business outgrows the vision of its founders, it sometimes runs into an identity crisis that can be addressed only via a social media rebranding process. A Social Media Rebrand is a tedious and involved process that involves thousands of tasks associated with a logo update or a name change. For those organisations and businesses that are highly visible and active on social media, great care must be
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