How to Become a LinkedIn Influencer - 8 Simple Steps to Follow

How to Become a LinkedIn Influencer – 8 Simple Steps to Follow

As we all know, LinkedIn is the world’s largest professional network for individuals as well as businesses around the globe. It is an online destination to connect, share, and exchange professional content. A LinkedIn influencer is an iconic industry leader who educates and enlightens their audience through curated organic content. The platform allows people to connect with like-minded business folks, follow their updates and content, and stand a chance to

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Twitter Transition: 8 Ways Elon Musk Can Transform Twitter 

Twitter Transition: 8 Ways Elon Musk Can Transform Twitter 

Elon Musk, the man who sent his sports car into space, has agreed to buy the powerful social media platform, Twitter, for a massive $44bn (£34.5bn) deal. Musk will change Twitter in content moderation, free-speech focus, waving-off scam-bots, edit button incorporation, human authentication, Twitter as a subscription-based model, and Twitter Ads suspension. The wealthiest person on the Earth now holds 9.2% of the overall stake in the famous micro-blogging platform;

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Social Media Content Moderation - What is it and How to Moderate Content?

Social Media Content Moderation – What is it and How to Moderate Content?

When we talk about social media content moderation, we mean the process of moderating the content across various social media platforms like Twitter, LinkedIn, Facebook, etc. Any offensive, objectionable, or unsuitable content for people of all ages or groups is automatically removed before it becomes visible, let alone viral. Social media content moderators should pull down such content as soon as possible.   What is social media content moderation? Social

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50+ Effective Google My Business Posts Ideas (And How to Create Them)

50+ Effective Google My Business Posts Ideas (And How to Create Them)

Google My Business can help boost your local search rankings and get more customers to your door. If you feel your local business is going unnoticed, creative Google My Business posts ideas can increase your visibility locally.  Before you explore a few compelling Google My Business posts ideas, it’s essential to understand what you should be posting in the first place.   What should you ideally post to your Google

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Social Marketer’s Guide to Using Platforms That Suit Your Business

Social Marketer’s Guide to Using Platforms That Suit Your Business

Marketing a business used to be straightforward before the advent of technology. A print, radio, or television marketing campaign was all you needed to get started, and then you were good to go. While such mediums are still viable today, they are not nearly as effective as they were in the past. Increasing numbers of people throughout the world are turning to social media sources for entertainment, amusement, and to

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How Weak Social Media Branding Can Direct Customers to Your Competitors Instead

Is Weak Social Media Branding Hurting Your Business?

New technological alternatives are now replacing business and marketing practices that have been around for decades. Where you might have been able to rely on print and broadcast advertising in the past, it is no longer the most effective method of promoting your company’s presence worldwide. You must now include social media in your marketing plans as part of your overall branding and marketing strategy. The reason for doing so

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SEO Campaign Management - Everything You Need to Know

SEO Campaign Management – Everything You Need to Know

The methodologies used to help a website climb up the ladder in search engine results are what we know as Search Engine Optimization or SEO. It has become almost imperative for a website to rank among the top results in SERPs to gain relevant traffic. SEO campaign management helps your website achieve exactly that. So, what is SEO campaign management? What is SEO campaign management? When you have clearly defined

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What Is Nostalgia Marketing & Why Is It Effective?

What Is Nostalgia Marketing & Why Is It Effective?

All of us are familiar with the phrase ‘A blast from the past.’ That phrase informs others that the speaker has had a positive memory of something from their past. It contributes to their overall well-being and inspires them to improve their own performance. While we cannot travel back in time and change what has happened, we may be inspired by certain aspects that have made us feel good in

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What is Geofencing - Location-Based Marketing (Updated Guide)

What is Geofencing – Location Based Marketing (Updated Guide)

Gone are the days when marketing would revolve around producing a generic product that was generally tailored to suit the needs of a section of people. In today’s day and age, almost everyone prefers some customization or uniqueness to the kind of products tailored for them. This is why it is crucial to understand the demographics of a certain region of geography to produce the most personalized products or services.

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Hardware For Social Marketers

Hardware For Social Marketers: Here’s What You Really Need

Social media is one of the most influential marketing tools in the world right now. Effectively connecting millions of people across the globe, it has created a powerful network of consumers. To harness the power of this network, social media marketing is the most efficient way. Moreover, it can be best utilized with only a few tools!  The required hardware for social media marketers is not many. Therefore, one can

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