Social Media Marketing

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AI Virtual Influencers

10 Must-Follow AI Virtual Influencers Right Now

July 8, 2024 No Comments

Curious about how AI Virtual Influencers are shaking up social media? Artificial intelligence has revolutionized many aspects of our lives, including the world of social media. AI virtual influencers are digital personalities that engage audiences with their unique content, stunning visuals, and engaging personas. What Are AI Influencers? AI influencers, also known as virtual influencers, are digital personas created with artificial intelligence and computer-generated imagery (CGI). Designed to mimic the

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Experential Marketing

Experiential Marketing: 5 Tactics to Make Your Brand Go Viral

July 4, 2024 No Comments

Have you considered how experiential marketing can create memorable experiences that make your brand go viral on social media?  In today’s competitive digital landscape, brands need to find unique ways to engage their audience and stand out. By creating memorable, immersive experiences, brands can connect with consumers in meaningful ways.  In this blog, we’ll explore five experiential marketing tactics that will make your brand go viral on social media and

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Push Notification Strategies

10 Push Notification Strategies to Elevate Your App’s Game in 2024

June 26, 2024 No Comments

In the digital age where attention is the new currency, understanding and implementing effective push notification strategies becomes crucial in 2024, as your app’s ability to engage users directly impacts its success. These strategies not only grab attention but also foster a deeper connection with your audience, turning casual users into loyal fans. Let’s start by defining push notifications and their impact before delving into current trends, challenges, and legal

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AI in Integrated Marketing Communication

The Role of AI in Integrated Marketing Communication for Social Media   

June 11, 2024 No Comments

Ever thought of how AI in Integrated Marketing Communication can spike your social media presence? Spoiler alert: it’s not magic. Ready to uncover the secrets of how AI in Integrated Marketing Communication is transforming social media? Buckle up, because this journey is going to be an exciting one! What is Integrated Marketing Communication (IMC)? Integrated Marketing Communication (IMC) is a strategic approach that aligns all your marketing efforts to ensure

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AI in Programmatic Advertising

The Ultimate 6-Step Guide to Mastering AI in Programmatic Advertising 

May 20, 2024 No Comments

Have you ever wondered how some brands, using AI in programmatic advertising, seem to know exactly what you want, reaching you with perfect timing across the web? The secret is out: it’s the sophisticated use of AI in programmatic advertising. As digital landscapes evolve and consumer interactions become increasingly complex, artificial intelligence (AI) is transforming how brands strategize. This technology reshapes the way they execute and optimize their advertising efforts.

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Intergenerational Marketing on Social Media

Intergenerational Marketing On Social Media: 6 Proven Strategies

May 7, 2024 No Comments

Are you a budding digital marketer in the industry? Then you need to know the future of marketing is ‘intergenerational marketing on social media‘ too. Intergenerational marketing? Sounds new to you? Kick back, unwind, and enjoy this article that explains digital marketing across generations! Get ready to appreciate generation-specific social media ads, where a 75-year-old and a 17-year-old can see the same message and still groove to the message! What

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