Case Study
Name: Southern Foam Insulation
Services: Foam Insulation Services
Website: www.southernfoaminsulation.com
Project Overview: Social Media Marketing, Google Ads, SEO Blog Writing
Objective
Southern Foam Insulation has been providing superior spray foam and block insulation services since 1998, focusing on delivering exceptional quality at a fair price while ensuring customer satisfaction and maximum performance for every project.
For them, hiring Socinova meant promoting their social media presence, generating more leads and most importantly, giving good quality content for their contacts and prospects to look at.
Challenges
It wasn’t easy to effectively reach homeowners, contractors, and architects in the Orlando area as the market was crowded with competitors. Socinova’s task was to craft an online marketing strategy to reach the maximum target audience and highlight the company’s value proposition.
Results
- Socinova helped Southern Foam Insulation achieve a 194% increase in profile views over the first few months.
- 57% growth in audience reach through targeted social media strategies.
- Generated 104% more impressions, significantly boosting visibility and engagement.
- 33.33% Increase in Clicks: Socinova’s optimized campaigns resulted in a 33.33% increase in clicks, driving more traffic and potential leads.
- 34.27% Reduction in Advertising Cost: Achieved a 34.27% decrease in total ad spend, delivering higher value at a lower cost.
- 51% Decrease in Cost Per Click (CPC): Successfully reduced the average CPC by 51%, maximizing budget efficiency and enhancing overall ROI.
