The methodologies used to help a website climb up the ladder in search engine results are what we know as Search Engine Optimization or SEO. It has become almost imperative for a website to rank among the top results in SERPs to gain relevant traffic. SEO campaign management helps your website achieve exactly that. So, what is SEO campaign management?
What is SEO campaign management?
When you have clearly defined goals to get the best possible results from your marketing, you must implement various campaigns. Therefore, you can always think of SEO as a form of marketing.
SEO campaign management helps get your website new visitors, also known as organic traffic. Among the various algorithms that search engines use to rank websites are links, relevance, content length, page speed, social metrics, Expertise-Authoritativeness-Trustworthiness (EAT), keywords density, and a lot more.
There are many elements that influence the SERP rankings. Implementing these elements as a complete SEO strategy is at the crux of any SEO campaign management process.
Planning, tracking and managing your SEO campaigns and their performance is what SEO campaign management is all about. It deals with all the elements that truly affect your website’s SERP rankings. So naturally, there are certain things that you may need to know about SEO campaign management.
What You Need to Know About SEO Campaign Management
The primary objective of SEO campaign management is to ensure that your website, and its specific content pages, rank higher in search results. Experts recommend the following things to know, among others, about SEO and SEO campaign management:
Structured data
Always use structured data wherever it is relevant. Structured data and HTML tags are what search engines rely most upon. Your website schema helps these search engines ensure an improved display of search results. Even Google interprets your content more easily when your website uses structured data.
Fix technical issues
Every website’s SEO will have some technical issue or the other. Fixing these issues must be a priority with SEO consultants. Fixing these issues is becoming more important with each passing day. Otherwise, your site’s SEO performance will be hurt massively. GTMetrix is a useful tool in this case.
Improve social status
It is important to improve your online social status by sharing your website and content across various social platforms and social networks. Sharing content allows Google and other search engines to place you higher up in their SERP rankings, especially since there will be more interaction on your content in these social platforms, leading search engines to understand that your content is more accepted and authentic.
Good content
It has always been said that content is king. However, please remember that good content is what rules. Google and other search engines have algorithms that penalize low-quality content. So naturally, your focus must be more on quality content. After all, even search engines like Google wish to provide their users with high-quality, trustworthy, and authentic content.
SEO means change
Ever heard of the term “new normal”? You can always expect big changes in the algorithms from search engines. However, these changes are never permanent, making experts regard them as a “new normal.” What they want to say is that with continuing algorithmic SEO changes, it is only prudent to call these a “new normal” rather than a “change.”
Therefore, it becomes essential that your website and its SEO methodologies are constantly upgraded and updated to stay aligned with these ever-changing SEO algorithms of search engines. This will also ensure that your website and content get an edge over your competition.
Keyword optimization
Nowadays, keyword optimization means that less is more. Rather than using a specific set of keywords and key phrases for your content or page, it is wiser that you use a variety of words instead. This will ensure that your rankings are higher. Please make sure that your keyword density is not more than 2-3%.
Speed of your site
Every search engine wishes to provide its users with quality results. One such quality of a website is its speed. Web pages that load faster usually get a better ranking on SERPs. Also, each page should have a better response time. Therefore, the page and the elements within it must also be fast. You should also keep in mind that when the user experience is better, social sharing will also increase, and bounce rates will be lower.
Earn your links
Many website owners tend to buy links. Please remember that search engines like Google do not count these links. Rather, such activity can hurt your website rankings. Therefore, it is far better to earn your links by various endorsements from other individuals, organizations, and websites.
After you know these things about SEO campaign management, you will probably want to know how your campaign management can benefit you.
Benefits of SEO Campaign Management
If you wish to increase your visibility and reach and provide value to your target audience, you first need to know the benefits of SEO campaign management. So, let’s delve into a few of those:
Search visibility
Since we are in a digital era, organizations must create a brand presence that is easily visible on the web. Visibility can be ensured when you rank higher up in the SERPs. So naturally, if you’re not higher up, you’re not winning any prospects. Therefore, SEO campaign management plays a critical role in achieving higher SERP rankings and brand identity.
Successful PPC
Most SEO campaign management companies know that SEO and PPC work hand in hand. When your PPC ads rank higher in the search results, especially on the first page itself, you can expect more visits from search engines. This will increase your brand’s credibility. Additionally, SEO campaign management can use various forms of data to study, analyze, and optimize your PPC strategy.
Reach your audience
SEO campaign management can be quite effective when targeting various audiences, especially those seeking the same brand, service, or product. With effective campaign management, you can ensure that your website is the first result your audiences see when they search your name or products on the internet.
Continuous promotion
You can expect SEO campaign management to work for you continuously. It promotes your website across search engines 24/7.
Significant ROI
Your ROI should be your top priority. A high-quality SEO campaign ensures an impressive ROI. Studies have shown that SEO campaign management can bring in at least 12% more business than traditional marketing methods.
Long term results
An effective SEO campaign will not only bring you good business in the first year itself, but it will constantly evolve with the various changing demands of SEO and search engine algorithms to make sure that you get assured and improved results year after year.
Optimized experience
SEO campaign management makes sure to look into a truly optimized user experience. It is pivotal to the success of any website. Whenever users tap into your website, you have to ensure that you keep them well engaged. This will reduce your bounce rates and tell the search engines how valuable your content is.
Cater to the marketing funnel
SEO campaign management ensures that your content marketing includes a variety of content types to cater to every stage of the marketing funnel. This leads to increased brand loyalty and also brand awareness.
Trust and credibility
There are many signals on which Google and other search engines base their ranking algorithms. When you have a high-quality product, service, or brand, you should have an equally high-quality website as well. This builds up trust and credibility among your target audience.
Search Engine Optimization Strategy for Effective Campaign Management
Unless your website ranks at the top of search results, you will be missing out on valuable organic traffic. Unfortunately, this will also mean that you’re missing potential leads, conversions, and finally, even revenue. Therefore, you will require effective SEO campaign management that formulates a total SEO marketing strategy. Here are some elements that you need to add to your SEO marketing strategy:
SEO analytics
You may run multiple campaigns, but you must track the performance of each campaign. Your SEO analytics will give you in-depth insights into your SEO strategy and help you improve your plan, and drive more organic traffic to your website. Ahref is a useful tool in this regard.
Optimize voice search
One of the latest ways users search for information is voice search. Optimizing voice search is critical for an effective SEO marketing strategy. Your SEO campaign management should understand how users type or speak their search phrases. You should conduct several surveys and collect analytics to understand exactly that and then implement it in your SEO strategy.
Engaging website experience
SEO campaign management ensures that your website design is focused on keeping your users engaged for longer periods. When search engines like Google see that users are spending more time on your website, it sends them a signal that your website is relevant and helpful to your visitors.
Website content
A key element in SEO marketing strategy is in-depth, quality site content. Since SEO campaign management knows this, it will emphasize more on custom site content. This will help your website rank better in search results.
Local SEO
SEO campaign management ensures that your strategy includes local SEO. If your website is optimized for local searches, you can be assured that you will get a far better local visibility, which will lead to better conversions and higher sales.
Responsive website design
Along with your user-friendly, engaging design, SEO campaign management makes it a point to ensure that your strategy includes having a responsive website design. Since your target audience will access your website from various devices with various screen sizes and resolutions, you must implement a responsive design so that every website user gets a good experience. It is also essential that your website loads fast. Loading times of pages must also be minimized so that your users remain more engaged with your website content.
Keywords
Your SEO strategy should focus heavily on choosing and targeting the right keywords. You can use tools like Google Keyword Planner or Google Trends to explore relevant keywords for your business and strategically use them in your website content. However, do not use your keywords excessively.
Regular content analysis
Regularly analyze your content to check whether there is an opportunity that can provide more potential traffic. Perhaps making minor tweaks to a recent piece, or updating an old piece of content can increase rankings of that particular page.
SEO goals
You must have a clear SEO goal. This will help you measure your progress based on your objectives. The flow chart of your SEO goal should begin with your company goals, which formulate your marketing goals that lead to your SEO goals. Your SEO goals should then focus on specific metrics required to measure and improve your SEO.
Competitive analysis
Identify your target keywords and also your competitors. When you analyze your competition and their websites, you can gain a thorough insight into where you can perform better than them.
5 Tips to Follow for Successful SEO Campaign Management
1. Implementing SEO campaign management and SEO strategies can be a daunting task – from the point of inception to the point of analyzing and reporting results. Therefore, it is a good option to outsource your SEO campaign management to a professional and experienced company.
2. Sometimes, your content may be outdated, or your website can have technical problems. These can increase your bounce rates. It is imperative that you consistently keep monitoring and updating your content.
3. After planning and implementing a strategy, you must track how well it works. You cannot expect your SEO efforts to pay off positively without constant investigation and improvement.
4. Ensure that your website design has eye-catching content. Unless you can get your audience’s attention quickly, chances are you’ll lose them easily. Hence make sure to use well-formatted content that will include captivating visuals, infographics, images, etc.
5. Make sure to have periodic audits of your SEO operations. A regular audit will keep you abreast of your SEO endeavors and how those SEO strategies are working. This can help you in your future campaigns as well.
Why Hire Professionals for SEO Campaign Management?
Here are some important reasons why you should consider hiring professionals for your SEO campaign management:
Monitoring
The first half of your SEO campaign is to get it up and running. The other half is to make sure that it generates ample value for your business. This requires constant monitoring that involves continuous analysis, tracking, updating, and many other activities. Professionals can take of all this for you, saving you time and money.
Top-quality work
When you hire professionals for your SEO campaign management, you will be having them working on your site to deliver a more professional result. They will try to create the best possible campaign for you with their knowledge and expertise.
Traffic
You may have done all in your power to ensure your SEO campaign’s success. However, it may be the case that you’re not able to drive the quantum of organic traffic you originally expected to drive to your website. It is, therefore, high time that you hire professionals for your SEO campaigns and their management as well. After all, you do need to focus more on conversions and sales.
Experience
As a business owner, it is only natural that you may not have much experience with SEO. It is always wise to let your SEO campaign management be taken care of by professionals. The task of creating a dynamic and sophisticated marketing strategy should be left to professionals with ample experience to handle.
Focus
When you hire professionals for your SEO campaign management, you are free to focus your attention on your other core activities.
Although SEO is constantly evolving, one thing that remains the same is that every business wants to rank among the top results on the SERPs. The higher you rank on the SERPs, the better your company stands to gain. To help you achieve that goal, SEO campaign management is crucial.
