Why Socinova Is the Better Social Media Partner
Small businesses comparing affordable social media management services often come across Step Social, a UK-headquartered agency trusted by 1,000+ businesses worldwide that offers content posting plans starting at $99/month. While Step Social delivers polished, branded content with a clean approval workflow and unlimited revisions, its base plans are built around a single social channel with every meaningful growth feature — short-form video, SEO blogs, stories, analytics and advertising — sold separately as paid add-ons. Socinova delivers a genuinely all-inclusive social media management experience — content, videos, community management, SEO blogs, email newsletters and integrated advertising — all bundled into transparent flat-rate plans starting at the same $99/month.
- 15+ personalized services
- 200+ clients served each year
- 30-40% typical growth on social
What is StepSocial
Although Step Social positions itself as an affordable, add-on-free alternative to expensive agencies, its base plans cover only content posting to a single social channel. Short-form videos start at $99/month extra, SEO blog articles from $39/month, stories posts from $59/month, analytics reporting at $15/month, and each additional social channel costs $10/month. Paid advertising is an entirely separate Meta Lead Ads service. Community management — replying to comments, messages and reviews — is not included in any plan. For businesses that need social media to drive measurable growth rather than just consistent posting, the true cost of Step Social quickly rises well above its advertised entry price.
Socinova's Superior Social Media Management Packages
Social Media Growth Packages
Socinova is a full‑service social‑media management and advertising agency with over 11 years of experience. The firm operates an in‑house team in Pune, India and serves clients around the globe. Socinova emphasises results – its packages are designed to boost engagement, traffic and conversions, not just produce posts.
All‑in‑one management
Content posting, paid advertising, community management and analytics all included
Flexible social‑media plans
Four tiered packages from $99 to $500 per month to match your growth goals
Community management & support
Unlimited chat, email and phone support with dedicated account managers
No contracts & growth guarantee
Month‑to‑month plans with quick onboarding and guaranteed results
StepSocial
Social Media Content Creation
Although Step Social delivers high-quality branded content with a strong approval process and unlimited revisions, its plans are built on a single-channel, content-only foundation. Community management, strategy, analytics, email newsletters and advertising are all absent from the base plan — and most meaningful growth features are paid add-ons.
Add-On Heavy Pricing Model
Step Social's $99/month Basic plan posts 10 pieces of content to just 1 social channel. Short-form videos ($99/mo+), SEO blogs ($39/mo+), stories ($59/mo+), analytics ($15/mo) and each additional platform ($10/mo each) are all separate charges — making a full-service setup significantly more expensive than the headline price.
No Community Management at Any Plan Tier
Step Social does not reply to comments, messages or reviews on behalf of clients in any plan. All audience engagement, inbox management and reputation monitoring remains the business owner's responsibility regardless of which tier is selected.
No Strategy Consultations or Analytics Reports
Analytics access costs an additional $15/month on top of any plan, and there are no strategy consultations, performance reviews or campaign improvement sessions included at any level. The service is focused entirely on content creation and scheduling.
Only 1 Social Channel in the Base Plan
Every Step Social plan includes just one social channel by default, with each additional platform charged at $10/month. Covering five platforms adds $40/month to every plan tier — a recurring cost that compounds as your channel count grows.
How Socinova outperforms StepSocial
Transparent post counts, more platforms, one flat price
Step Social's Basic plan at $99/month delivers 10 posts to 1 social channel. Socinova's Trial plan at the same price delivers 12 posts across Facebook and Instagram — more posts and more platforms for the same investment. To match Socinova's Growth plan (30 posts + 4 videos across 8 platforms), a Step Social customer on the Premium plan ($279/month) would need to add short-form videos ($99/mo), 7 extra channels ($70/mo) and analytics ($15/mo), bringing the true cost to approximately $463/month — still without community management, email newsletters or advertising.
Short-form video included — not missing entirely
Step Social charges from $99/month extra for short-form video production — an add-on that must be purchased separately from the base plan, resulting in a separate brief, a separate invoice and a higher combined monthly cost. Socinova includes short-form video (Reels) directly within its flat-rate plans — 2 per month in the Standard plan and 4 per month in the Advanced and Growth plans — produced by the same team handling organic content. No separate contract, no separate cost.
Integrated advertising without hiring a second agency
Step Social offers Meta Lead Ads as a completely separate service, disconnected from the organic content strategy managed under the social media plans. Socinova's Advanced plan includes ad campaign setup, and the Growth plan bundles Meta, LinkedIn, YouTube or Google advertising with $100 ad spend included. One team manages both organic content and paid campaigns, keeping strategy, creative and messaging fully aligned.
Community management included
Step Social does not include comment replies, inbox management or review responses in any plan — at any price tier. Socinova includes community management from the Standard plan onwards, with full review responses added in the Growth plan. For businesses where audience trust and rapid response times drive conversions, this gap is a meaningful competitive disadvantage.
Strategy, analytics and monthly consultations
Step Social charges an additional $15/month for analytics access — and even then, strategy consultations and performance reviews are not offered. Socinova includes an initial campaign strategy in all plans and adds monthly analytics reports and strategy consultations in the Advanced and Growth packages, ensuring campaigns improve based on real performance data month after month.
11 years of proven results and dedicated growth focus
Step Social is trusted by 1,000+ businesses and produces high-quality, well-branded content on a reliable fortnightly cycle — a strong foundation. Socinova has operated since 2014, actively managing 200+ clients per year across 1,800+ social accounts and generating 75,580+ leads. Where Step Social focuses on premium content delivery, Socinova focuses on measurable business outcomes — engagement, traffic, leads and conversions — backed by strategy, analytics and integrated advertising.
Our results speak for themselves!
These numbers are just a small chunk of our success stories. Let's start with your chapter!
6,500+
Social media posts done each month
Our exposure to different clients and industries helps us create engaging content throughout the year!
75,580+
Leads generated
We help to build an efficient lead generation process through our content marketing strategies.
425,000+
Hours of expertise
Our expertise helps our clients get stellar results from social media!
25-50%
Average website traffic growth
Our regular content posting has been proven to increase website traffic for most clients!
Feature Comparison
Compare StepSocial’s Standard plan with Socinova’s comprehensive packages to see the value difference.
| Feature | Step Social Basic ($99/mo) | Socinova Trial ($99/mo) | Socinova Standard ($199/mo) | Socinova Advanced ($349/mo) | Socinova Growth ($500/mo) |
|---|---|---|---|---|---|
| Custom branded posts | 10 posts/month | 12 posts/month | 12 posts/month | 20 posts/month | 30 posts/month |
| Reels / short videos | Add-on from $99/mo | ✕ | 2 per month | 4 per month | 4 per month |
| Multi-platform coverage | 1 channel included +$10/mo per extra channel |
Facebook & Instagram | Facebook, Instagram & LinkedIn | Facebook, Instagram, LinkedIn, Google Business & YouTube | Facebook, Instagram, LinkedIn, X, Google Business, TikTok, Pinterest & YouTube |
| SEO blog per month | Add-on from $39/mo | ✕ | 1 blog included | 1 blog included | 1 blog included |
| Email newsletter/blast | Not offered | ✕ | ✕ | 1 per month | 1 per month |
| Instagram / Facebook Stories | Add-on from $59/mo | ✕ | ✕ | ✕ | ✕ |
| Ad campaigns included | Separate service | ✕ | ✕ | Campaign setup available | Meta, LinkedIn, YouTube or Google campaigns |
| Ad budget included | ✕ | ✕ | ✕ | ✕ | $100 ad spend included |
| Community management | Not included | ✕ | Comment/message replies | Comment/message replies | Comment replies + review responses |
| Strategy & analytics | Analytics add-on $15/mo | Initial campaign strategy | Initial campaign strategy | Monthly analytics + strategy consultation | Monthly analytics + strategy consultation |
| Content calendar / dashboard | ✓ (content scheduler) | ✓ | ✓ | ✓ | ✓ |
| Post approval before publishing | ✓ | ✓ | ✓ | ✓ | ✓ |
| Unlimited revisions | ✓ | ✓ | ✓ | ✓ | ✓ |
| Dedicated account manager | ✓ (dedicated content creator) | ✓ | ✓ | ✓ | ✓ |
| No contracts / cancel anytime | ✓ | ✓ | ✓ | ✓ | ✓ |
| Money-back guarantee | 14-day | ✓ | ✓ | ✓ | ✓ |
| Support | Email & video call support | Chat & email support | Chat & email support | Chat, email & phone support | Priority chat, email & phone support |
| Content delivery time | Within 5 business days | Within 5 business days | Within 5 business days | Within 5 business days | Within 5 business days |
| White label / reseller programme | ✓ | ✕ | ✕ | ✕ | ✕ |
| Years in business | UK-headquartered | Since 2014 | Since 2014 | Since 2014 | Since 2014 |
Socinova Plans
Rated 5-star by over 100 clients!
“Highly recommend for start up and small businesses.”
This is an expert team of social media and marketing professionals. Highly recommend for start up and small businesses that want to jump start their marketing efforts.
Renee Walker
“Provides the best quality service.”
Vedarth Deshpande and his team are very tremendous to work with! Very responsive to social media suggestions and recommendations and positively involves his clients in the process to provide the best quality service·
Meaza Orokii
“Generated our company hundreds of leads!!”
Socinova is an excellent company. We’ve worked with them for over a year now and they have been very professional and their creative ads have generated our company hundreds of leads!!
Mike SMITH
“They are highly responsive & professional!”
I’ve been working with Socinova for only a few months now but have seen an increase in social media followers, likes, comments and most important…leads! They are highly responsive, professional and affordable. I highly recommend them!
Ronnie Fulton
“Great on many projects.”
Vedarth is wonderful to work with and has been great on many projects. He is able to deliver quality & communication.
Mark Connect
“Done a wonderful job.”
Vedarth as done a wonderful job accommodating my businesses needs. I would highly recommend this company’s services.
Sanatosha Sewar
“Premium work at affordable prices!”
I recommend Socianova to all my friends who say social media marketing is too hard to do while running a business! Premium work at affordable prices
Dannielle MacDonald
“Highly recommend. Thanks for everything!”
Vedarth & his team were fantastic to deal with! Highly recommend. Thanks for everything!
Emma McMahon
“Professional, and knowledgeable.”
Professional, and knowledgeable. Always willing to help as much as possible to ensure your needs are met. Definintely would recommend to anyone.
Joshua Sunny Chuah
“They will help in any way they can!”
Nice people, very helpful, they will help in any way they can. I have enjoyed working with them
Dax Robinson
“High quality posts and social media content.”
Great company! High quality posts and social media content. Always willing to help with a quick response time. Best value for the money for all social media needs that I have encountered.
Raffie Conca
“Great Service, Reliable, Timely responses.”
Great Service, Reliable, Timely responses and reply, Always willing to work with you to fit all your needs. would recommend to anyone.
Alex Massa Jr.
Success Stories & Reviews
Social Media
700+
Social Media Posts
57%
Overall Growth in Social Engagement
Social Media
Content Marketing
300+
Instagram Posts
1100%
Increase in Website Clicks
Social Media
Website
235%
Growth in Video Views
82%
Increase in Social Engagement
More Social Media Posts We've Created Recently
Industries We Work With:
FAQs
- Quality content creation in the form of images, videos and reels!
- Content specifically crafted for your business by a content specialist
- Perfect balance of curated, owned, and promotional content
- Paid ads creation and management
- Community management
- Monthly content calendars, analytics & strategy consultations
Doing social media management for more than 9 years now, we have strong internal processes to ensure a quality output.
All our staff is trained in social media management and has years of experience in the field. Our editing process is also thorough to ensure that all content is checked by a second pair of eyes before it is published.
Your account manager will be posting content on your profiles as per the details you submitted and the discussions with you. Hence, usually the content we publish is in-line with your ideas. But, if you don’t like any piece of content posted by us, you can just notify the same to your account manager and we’ll take care of it. We encourage our clients to give us the feedback about content as often as possible. Let it be good or bad. We always want to make sure that our posting style matches your brand voice on social media.
Yes, definitely. You can just send them to your Socinova account manager. Your account manager will schedule them as required.
We’re sorry, but we currently only work with the English language. However, we can arrange a translator for an additional fee or send the content to you for translation prior to scheduling.
Yes, you get to approve the posts in advance every month.
Yes. To maintain consistency over the various social media platforms, we’ll create and post the same content on all networks. But rest assured that the captions i.e. the text of the post will be optimised for certain platforms like Twitter and Instagram.
Yes, you can be sure. All the content that we post will be specially crafted for your business by a trained content specialist to engage your audience. Even though we provide ‘affordable’ social media marketing services, there is no compromise on quality whatsoever.
After you order your Socinova plan, we’ll ask you a few quick questions about your business. Your answers will help your manager understand what you do, your industry, target audience, brand voice etc. With that information available, your account manager will research your website, previous social media posts, related links and about everything else that is required for our social media posting services. They’ll also email you giving an idea about the content we’ll be posting to get your feedback.
You can simply upload them to a folder on your Dropbox or Google Drive and share the link with us! We’ll use those in the content.
Yes. They are yours, after all! We’ll take care of your social media, but you can always engage if you would like to!
No, there is no contract.
