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10 Push Notification Strategies to Elevate Your App’s Game in 2024

June 26, 2024 No Comments

In the digital age where attention is the new currency, understanding and implementing effective push notification strategies becomes crucial in 2024, as your app’s ability to engage users directly impacts its success. These strategies not only grab attention but also foster a deeper connection with your audience, turning casual users into loyal fans. Let’s start by defining push notifications and their impact before delving into current trends, challenges, and legal

The Role of AI in Integrated Marketing Communication for Social Media

June 11, 2024 No Comments

Ever thought of how AI in Integrated Marketing Communication can spike your social media presence? Spoiler alert: it’s not magic. Ready to uncover the secrets of how AI in Integrated Marketing Communication is transforming social media? Buckle up, because this journey is going to be an exciting one! What is Integrated Marketing Communication (IMC)? Integrated Marketing Communication (IMC) is a strategic approach that aligns all your marketing efforts to ensure

The Ultimate 6-Step Guide to Mastering AI in Programmatic Advertising

May 20, 2024 No Comments

Have you ever wondered how some brands, using AI in programmatic advertising, seem to know exactly what you want, reaching you with perfect timing across the web? The secret is out: it’s the sophisticated use of AI in programmatic advertising. As digital landscapes evolve and consumer interactions become increasingly complex, artificial intelligence (AI) is transforming how brands strategize. This technology reshapes the way they execute and optimize their advertising efforts.

Intergenerational Marketing On Social Media: 6 Proven Strategies

May 7, 2024 No Comments

Are you a budding digital marketer in the industry? Then you need to know the future of marketing is ‘intergenerational marketing on social media‘ too. Intergenerational marketing? Sounds new to you? Kick back, unwind, and enjoy this article that explains digital marketing across generations! Get ready to appreciate generation-specific social media ads, where a 75-year-old and a 17-year-old can see the same message and still groove to the message! What

How to Create a Successful LinkedIn Conversation Ads Campaign

April 19, 2024 No Comments

Are LinkedIn Conversation Ads the solution to your B2B lead generation challenges? Research shows that an average person engages with 6.6 social media platforms each month. LinkedIn is a powerhouse in the professional networking world with over 810 million members. It provides a fertile ground for B2B marketers to cultivate meaningful business relationships. LinkedIn Conversation Ads are particularly effective, enabling marketers to engage in direct, personalized dialogues with their audience. It