Instagram Ads Approved but Not Running

Instagram Ads Approved but Not Running
Possible reasons for Instagram ads being approved but not running: budget exhaustion, audience restrictions, content issues, and ad disapprovals.

Introduction to Instagram Ads approved but not running  

Are your Instagram ads approved but not running?

Frustrating, isn’t it?

You’ve invested time and effort in creating compelling visuals and persuasive copy, only to wonder why your ads aren’t reaching your target audience.

Possible reasons why approved Instagram ads may not run include exhausted budgets, restricted audiences, content issues, and ad disapproval.

Common Reasons for Instagram Ads Approved but Not Running  

Various reasons can cause your Instagram ads not to run, even after approval. It can be frustrating, especially when you have invested time and effort into creating compelling content.

However, understanding the common issues can help you troubleshoot and fix the problem.

One possible reason is that your ad may violate Instagram’s advertising policies.

The platform has strict guidelines regarding prohibited content such as illegal products or services, adult content, misleading claims, and more. Make sure to review these policies thoroughly before creating your ads.

Targeting unavailable regions may prevent approved ads from reaching their intended audience.

Technical glitches can also prevent your ads from running. Configure all necessary settings correctly and check for error messages or notifications in Facebook Business Manager.

It’s crucial to consider budget limitations as well.

If you have set a daily or lifetime budget that is too low for effective delivery, Instagram may prioritize other campaigns with higher budgets instead.

Furthermore, if there are changes made to images or captions after approval, it might lead to delays in running the ad while going through another review process.

Keep an eye on any overdue payments or billing issues that could potentially halt the delivery of your ads until resolved.

Understanding these common reasons will empower you to troubleshoot and address them effectively so that your approved Instagram ads start running without any hiccups!

How to Troubleshoot and Fix the Issue of Instagram ads approved but not running

Changing images or captions after approval may delay your ad while it undergoes another review process.

1. Double-check that your targeting settings are correct. Ensure that you have selected the right audience based on demographics, interests, and behaviors. It’s also crucial to review any location restrictions or exclusions that may be preventing your ad from reaching its intended audience.

2. Examine your ad content for compliance with Instagram’s advertising policies. Make sure that your text and visuals comply with their guidelines regarding prohibited content such as nudity or violence.

Additionally, check if there are any spelling mistakes or broken links in your ad copy.

3. Another potential reason for ads not running could be insufficient budget allocation. Review the budget set for each campaign and ensure it is sufficient to reach a significant number of users within your target audience.

Furthermore, consider checking if there are any technical issues affecting the delivery of your ads. Sometimes glitches occur within Facebook’s system which can prevent ads from running properly across all platforms, including Instagram.

Monitor closely for any notifications or updates provided by Facebook Business Manager regarding changes in policies or requirements that may affect how your ads run on Instagram.

By following these troubleshooting steps diligently, you’ll increase the chances of identifying and fixing issues causing your approved Instagram ads not to run successfully.

Utilizing Facebook Business Manager for Better Ad Management  

Facebook Business Manager is a powerful tool that can help you streamline and optimize your ad management on Instagram. By centralizing all of your ad accounts, pages, and people in one place, it provides a seamless experience for managing your Instagram ads.

One of the key benefits of using Facebook Business Manager is the ability to easily troubleshoot issues with your ads.

To identify any potential issues or errors with your approved Instagram ads that are not running, you can use Business Manager.

Additionally, Facebook Business Manager offers advanced targeting options that can help you reach the right audience for your Instagram ads.

With features like Custom Audiences and Lookalike Audiences, you can target users based on their demographics, interests, behaviors, and more.

This ensures that people who are most likely to engage with your ads will see them.

Furthermore, Facebook Business Manager provides robust reporting tools that allow you to track the performance of your Instagram ads in real time.

You can monitor metrics such as impressions, clicks, conversions, and cost per result to gain valuable insights into how well your campaigns are performing.

This data-driven approach enables you to make informed decisions about optimizing future ad campaigns.

6 Tips for Creating Effective and Compliant Instagram Ads  

Several reasons may cause your approved Instagram ads not to run.

However, with the right troubleshooting and utilizing tools like Facebook Business Manager, you can overcome these issues and ensure that your ads are up and running smoothly.

To summarize, here are some tips for creating effective and compliant Instagram ads:

1. Know your audience: Understand who you’re targeting with your ad campaign to create content that resonates with them.

2. Compelling visuals: Use eye-catching images or videos that grab attention and align with your brand identity.

3. Clear call-to-action (CTA): Include a clear CTA in your ad to encourage users to take the desired action, such as visiting a website or making a purchase.

4. Adhere to guidelines: Familiarize yourself with Instagram’s advertising policies to avoid any potential issues during the approval process.

5. Test different formats: Experiment with different ad formats like single image ads, carousel ads, or video ads to see what works best for your audience.

6. Monitor performance: Keep an eye on how your ads are performing using analytics tools provided by Instagram and Facebook Business Manager. Make adjustments based on insights gathered from data analysis.

By following these tips, you’ll equip yourself well to create successful Instagram ad campaigns that not only gain approval but also deliver results for your business objectives.

Remember, while it can be frustrating when an approved ad isn’t running as expected, don’t lose hope! With patience and persistence in troubleshooting any issues that arise along the way, you’ll be able to make the most out of this powerful advertising platform.


In conclusion, the article acknowledges the challenges of taking Instagram ads from approval to successful delivery but encourages readers to overcome these challenges with the right strategies and tools.

By understanding the common issues and implementing effective troubleshooting, readers can optimize their Instagram ad campaigns and make the most of this powerful advertising platform.

Explore our all-in-one social media management packages!

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