Did you know? About 65% of customers want their software providers to showcase their products & services on social sites. Whether you are a developer for a big IT / ITeS company or an exporter of software and related products & services, your company needs an active social media presence. The internet drives today’s world, and people love social media. For your software business to successfully engage people on social media, you need to provide entertainment while providing information.
IT companies and software exporters usually deal with products related to technology, and you need an expert in the industry with creativity as a base. Socinova helps software companies like you grow their online presence and get the attention of the target customers looking for your products using social media platforms.
So how can you begin with your social media marketing for your software brand? Simply visit our website, check out our pricing, and select a package suitable for your business. But should you choose Socinova as your full time social media marketing agency? This page has valuable insights into social media marketing for IT and software companies like you.
Why is it so difficult for IT companies to advertise through social networks?
As we all know, social media platforms are interactive mediums that facilitate information sharing and discovering ideas for digital communities. But they have also become a powerful way for businesses, big and small, to promote their brands or products in engaging ways.
Because it is designed for engaging customers, social media is equipped with interactive tools, features, and options to gain traction with advertising efforts that maintain a steady flow of new customers and potential prospects. But even with all the benefits, social media platforms have for advertising, many industries like IT, ITeS, and Software are struggling to benefit from it.
Why do IT & software businesses struggle while utilizing social networks as part of their advertising strategy?
Consumers buy based on emotion
Social media users are attracted to names, brands, and products that touch their emotions. Customers and prospects want to see content about which they can leave their opinion and content that provides them value. However, when it comes to IT and software businesses, it’s a bit complicated to incorporate emotional content. This results in users avoiding brands that get too technical on social media.
Finding the right audience
People use social media for their leisure and entertainment purposes. Thus, it’s a bit difficult for some software businesses to find the right audience on social media channels. It takes time to build up a follower base and understand what content works for your audience. For example, if you are an IT software development company offering software services in the USA, your target audience is probably from the USA and nearby regions like Canada. Thus, you need to focus on local culture, important days in the areas, and nothing from other regions. In addition, your audience will generally be business owners or managers and not necessarily general employees.
Social media platforms need compressed and brief content
Social networks need shorter snippets of content to attract and engage users faster and to get the message across in an efficient manner. With IT and software businesses, this is a bit challenging as the products and services are complex, there is no direct offering for the end customers, and thus, you need to get the message straightforward while balancing the content mix.
Even with so many challenges on social media platforms, Socinova brings you a way to use these platforms effectively and as efficiently as possible. We are a team of social media content developers that includes industry research specialists, social media strategists, designers, content developers, and advertisers.
Wondering what you should expect?
How does Socinova help IT companies and software brands attract customers through effective social media strategies?
With more than 3.80 billion active social media users worldwide, businesses cannot afford to neglect social media to promote their offerings. But whether you are just starting with your social media accounts, want attractive designs posted on your channels or run advertisements to attract new customers, Socinova can help. We set up your accounts on social media, create engaging content to be posted as well as run advertisements and get more leads for your software business.
With Socinova, you get a clear and concise design for your social media marketing; we maximize your social network campaigns across every major development and implementation phase.
We create your audience persona
Before starting with your social media marketing, we understand your target audience and how social media can help your business model grow. Audience personas give a detailed view of the demographics of your target customers. In addition, we understand how your audience behaves and their needs & preferences. This gives us a clear idea of how your content should be designed.
We create specific goals
We understand what type of results will help you grow, and hence, we design your campaigns based on this. Do you want a good awareness of your brand or product? Do you need more website traffic, or do you want more leads and sales? We draw a clear picture of your goals, and based on this; we create a concise picture of how your content will be designed, how it will be posted, and how online advertisements will behave and bring results for your business.
We research – A lot!
We understand that every social media platform works differently, and every business has a different requirement for marketing, specifically, social media marketing. Hence, it can be beneficial to perform deep research that may help your business in the long run and help you understand what is best for your unique business goals. We also consider what type of content your target audience prefers and the details around your posting schedule.
For your IT and software business, we create a mix of content that helps you succeed on social media channels. This gives you a developed process of social media content mix. We create content based on a visual, emotional, and informational mix that delivers the best results on social media.
Social Media Management Features
Here's a package we recommend for your software company:
Simplify social media content creation for your software business with Socinova!
Social media is all about visual elements. People prefer seeing and watching content that amuses them while giving information. The visual content our team creates includes images, videos, and GIFs that explain your company culture, offerings, and your expertise in the industry which establishes your brand personality as a thought leader in the IT and ITeS industry.
Most social media users resonate with emotional content, and thus, we create more personalized content based on the requirements and needs of your business and the industry. This showcases that your business is a leader in what you provide and helps you attract more leads & sales.
This is the most critical part. You probably already know that social media content should be entertaining and informational. We create informative content like question and answer sessions, descriptive videos, infographics, and other educational self-help posts.
Our highly talented social media marketing experts help you take your business to the next level.
Socinova was founded with a simple goal to help startups and small businesses get more free time while handling social media marketing. We handle your social media channels on your behalf while creating and posting content that helps you get more customers, steady online reach, and a beautiful presence.
Success Stories & Reviews
With our social media setup and content management services, we can help your IT company excel!
Facebook & LinkedIn Posts
Whether you are dealing in a B2B or B2C sector, Facebook connects you with people all around the world in every niche. And LinkedIn is the de facto leader in B2B marketing. You can easily reach your target customers with our engaging content on these platforms. Our social media content designers create eye-catching Facebook & LinkedIn posts that deliver results.
If you are looking to target a younger audience, including Gen Z and Millennials, Instagram marketing is ideal. Depending on the category of your brand’s social interest, we create business opportunities through Instagram. We can run multiple advertisements on Instagram that catch your target customers’ eyes.
Google My Business
More than 49% of local businesses receive about 1000 visits online through their Google My Business account every year. We can create an attractive Google My Business page for your small IT business or a software startup and promote exciting content.
Videos are another interesting visual medium that keeps your customers close to your business. Using Biteable, a premium video production software, we create videos for your IT business and promote them on various social media platforms, primarily on YouTube, Facebook and LinkedIn.
If you already have a website and are not performing well on search engines like Google, Bing & Yahoo, we can help you with content optimization and on-page SEO.
Brand recognition is important for your IT and software business. We focus on building a positive online reputation while creating a solid presence on the internet for your software company.
Social Media Ads
Boosting the number of leads and sales is easier with social media ads. Without wasting more time on organic results, if you want faster lead flow, we can help you with social media ads as well.
Don’t hesitate, contact us today to discuss your project. Schedule a Call!
Why should you choose Socinova?
Growing small businesses and startups is our passion, not just our profession. We focus on creating new relationships for your brand with our services.
- Global service
- Expert professionals
- Affordable marketing plans
Don’t wait, explore our affordable social media management packages today!