So, if you are a pro at virtually engaging people, sharing, tweeting, or even pinning, a career in social media management would actually be a real good fit for you.
What does a social media manager do?
Just like any virtual assistant, a social media manager’s job entails providing a vast array of services based on their own expertise and whatever the needs of their clients are. Now, these services can comprise of any and all of the following:
- Setting up one or more social media accounts
- Developing marketing strategies based on the client’s goals and objectives
- Increasing the number of followers the client has on social media
- Uploading or posting text and graphics on the client’s behalf
- Keeping up with the trends and staying current when sharing news and information that pertains to the client’s business
- Marketing analysis
- Providing customer service for the client
- Focusing on the client’s target market and facilitating community interest in the client’s brand and the products or services they offer
The Pros of Starting a Social Media Management Business
The Cons of Social Media Management
Does it seem too good to be true? Well, this is as good as it gets but we would do well to remember that every rose has its thorns. While the advantages of starting a social media management business far outweigh the disadvantages, there are a few downsides that you must take into account and keep in mind.
It is important to note here that a lot of businesses do not necessarily understand or comprehend the power and reach of social media. In such cases, you will more likely than not have to make a pitch that appeals to their sensibilities and sell them on how hiring you will benefit them in a way that resonates with them. In addition to this, you will probably also have to invest in a few tools that you might not already have, for instance, software for editing graphics, scheduling services, and royalty-free graphics.
It is important to keep in mind that while carrying out tasks pertaining to social media management, you must act in accordance with your client’s interests and objectives, not your own as you will be representing the company and not yourself. Hence, the brand image that you portray on social media must be in sync with the client company’s tone, ethos, and values.
Consequently, you will also be expected to stay abreast of any and all changes in algorithms, policies and the myriad facets of every social media platform that you use to make sure that you continue to yield results and so as to ensure your clients are up to date with the latest changes.
How to Start a Social Media Management Business
What a social media manager needs is more experience than education to qualify for the job. To this end, there is a wide variety of courses that are available in social media management. However, it is advised that you also take initiative and indulge in some studying and research on your own.
1. Consider Your Skills and Abilities
2. Creating Your Own Social Media Profile
3. Create Your Own Personal Website
4. Decide on a Business Name
Your business name, for all intents and purposes, will become your brand, which is why it is extremely important that you choose it with care. Ideally, your business name should be a reflection of your values and what you stand for, in addition to becoming a symbol of the services you provide and offer to the people.
5. Identify Your Niche
6. Determine Your Business Structure
7. Obtaining Licenses and Permits
8. Write a Business Plan
9. Develop a Marketing Plan
10. Decide on The Services That You Will be Offering
You can make available and keep up for grabs all kinds of packages, for instance, a full-service package that covers everything from the creation of the accounts and the posting of content to the moderation of the community, or even a start-up service that just creates accounts and the hands back the management of these accounts to the client.
11. Determine Your Pricing
According to Payscale’s reports, on an average, social media managers usually earned median pay of as much as $49,707 a year as of June 2019, with an approximate range of $34,000 to $76,000. Now, as a new fledgling business, you might not be able to ask for a very high price, but with constant and steady baby steps in the form of testimonials and referrals, you will be there in a matter of no time at all. The price you quote for your services should be based on the kind of work that you do and the experience and skills that you have. You have the choice of offering package plans or even charging your clients by the hour.
12. Start Promoting Yourself in Your Network
13. Build Your Own Following
14. Forge Partnerships
Networking is the name of the game and you must remember, at all times, that you are in it to win it! Forge relationships and connect with other local digital management and marketing companies around you as they will be able to support you and help you get in touch with and reach out to clients who are looking for social media managers.
15. Continue to Learn About All the Different Social Media Platforms
Social media is all about being different and standing out from the crowd. After all, variety is the spice of life, and so, to spice up your social media presence, you must tailor and customise it in a manner that is best suited to each social media forum that you are making use of. For instance, the way you market your business on LinkedIn should not be the same as the way you promote it on Instagram or Facebook as each of these social media platforms are very different from the others.
16. Develop Strategies That Match the Client's Goals
Not only must social media managers themselves possess an abundant knowledge of social media platforms and how they operate, but they must also make sure that their clients gain an understanding of social media and how it works. Social media managers must help clients understand social media and how it works. For instance, there is research that suggests that even though only a very small number of sales are made via social media, it is an investment that yields returns in the long run by building a loyal following and establishing brand credibility and facilitating trust. This is why it pays to think long-term.
17. Execute Your Plan and Build Your Business
Here’s more info about our white label social media management services: