E-commerce Paid Media & Lead Generation Services

Personal brand strategy designed for leaders!        •        Media-ready assets for press & investors!        •        Thought leadership content every month!        •        Speaking & podcast pitch support!        •        Professionally branded visuals & videos!        •        Consistent social presence without the stress!        •        Custom storytelling for your unique journey!        •        Press coverage & audience engagement growth!        •        Quarterly deep-dive strategy reviews!        •        Dedicated brand advisor for you!        •        Legacy-building content campaigns!        •        Networking opportunities through curated outreach!        •        Personal brand strategy designed for leaders!        •        Media-ready assets for press & investors!        •        Thought leadership content every month!        •        Speaking & podcast pitch support!        •        Professionally branded visuals & videos!        •        Consistent social presence without the stress!        •        Custom storytelling for your unique journey!        •        Press coverage & audience engagement growth!        •        Quarterly deep-dive strategy reviews!        •        Dedicated brand advisor for you!        •        Legacy-building content campaigns!        •        Networking opportunities through curated outreach!

Paid Social Campaigns Built Around One Number: Your ROAS.

We run ROAS-focused paid media campaigns across Meta, Google, TikTok, and LinkedIn — built from the ground up to drive e-commerce sales and qualified lead volume with every dollar of your ad budget working measurably harder every month.

You Don't Have an Ad Spend Problem.

You Have a ROAS Optimisation Problem.

Most brands are running paid media campaigns — they’re just not structured around return on ad spend. Impressions, clicks, and traffic mean nothing if they don’t convert. We build every campaign from the conversion backwards, with ROAS as the north star from day one.

How Socinova's E-commerce & Lead Gen Campaigns Help

From strategy and audience build to creative production, campaign management, and ROAS reporting — we run your paid media end-to-end with one goal: measurable revenue return on every dollar spent.

ROAS-Led Campaign Strategy

Every campaign begins with a ROAS target — not just a budget. We work backwards from your revenue goal to determine the right platforms, audience layers, funnel structure, and creative approach. Whether your target is 3× or 10×, every strategic decision is made to hit it, not just to spend your budget efficiently.

Audience Research & Targeting Architecture

We build layered audience architectures across cold, warm, and hot traffic — combining interest targeting, behavioural signals, lookalike audiences, retargeting segments, and CRM-based custom audiences — ensuring the right message reaches the right person at the exact right moment in their purchase or decision journey.

Direct-Response Ad Creative Production

We produce the full creative set — static ads, video ads, carousel formats, and UGC-style content — built around direct-response principles and engineered to earn clicks from your specific audience. All creative includes A/B variants so the algorithm has real split-test data from campaign launch.

Full-Funnel Campaign Management

We manage the complete paid funnel — Awareness campaigns that build qualified traffic pools, Consideration retargeting that nurtures warm visitors, and Conversion campaigns with purchase or lead-capture objectives — with budget allocation constantly adjusted based on where ROAS is highest in real time.

Conversion Rate Optimisation (CRO) Support

Great paid media is only as good as the landing page it drives traffic to. We audit your product pages, landing pages, and checkout flows — identifying friction points that are reducing conversion rates — and provide specific, testable CRO recommendations that maximise the revenue from every click your campaigns generate.

Weekly ROAS Reporting & Optimisation

You receive a weekly performance dashboard — ROAS by campaign, cost-per-purchase or cost-per-lead, CTR, conversion rate, and ad spend efficiency — with clear optimisation notes on what we’re scaling, what we’re pausing, and what creative or audience test is running next to push performance further.

Our results speak for themselves!

These numbers are just a small chunk of our success stories. Let's start with your chapter!

200+

Clients served each year

Going above and beyond in making customers “feel special” globally!

1,800+

Social accounts managed

We've managed 100s of accounts on every popular social network.

25+

In-house experts

Highly experienced in-house digital marketers are our strength.

11+

Years of experience

Our years of experience drives sustainable digital success for our clients.

Quick-Hit Benefits

ROAS as the North Star

Every decision tied to return on ad spend — not vanity metrics.

Multi-Platform Campaign Management

Meta, Google, TikTok, and LinkedIn — all managed from one strategy.

A/B Creative Variants Included

Multiple creative sets delivered so split testing starts from Day 1.

Full-Funnel Architecture

Awareness, retargeting, and conversion campaigns working as one system.

Lower Cost-Per-Acquisition

Continuous optimisation that reduces CPA and improves purchase efficiency.

E-commerce & Lead Gen Expertise

Specific campaign structures for product sales and B2B qualified lead capture.

CRO Audit & Landing Page Support

We don’t just drive clicks — we fix the pages they land on to convert better.

Weekly Performance Dashboards

Real-time ROAS, CPA, CTR and spend efficiency — every week, no surprises.

Consult our young, dynamic social experts!

Common Struggles We Hear…

Before working with us, here’s what most of our clients kept running into…

We're spending $10–20K a month on ads but our ROAS is below 2× and we have no idea what's actually causing it or how to fix it.

Our fix: A sub-2× ROAS almost always has a root cause wrong audience structure, weak creative, poor landing page conversion, or incorrect campaign objective. We run a full paid media audit to diagnose the exact bottleneck, then rebuild the campaign architecture from the conversion backwards to hit a target ROAS that actually makes the ad spend profitable.

 

We generate traffic and clicks but our cost-per-lead is too high and the leads we do get are low quality. Our sales team is complaining about the volume we send them.

Our fix: High CPL and low lead quality are almost always audience and targeting problems. We rebuild your lead gen campaigns with tighter audience definitions, intent-signal layering, and qualifying lead forms or landing pages — reducing CPL while simultaneously improving lead quality so your sales team gets fewer, better conversations to close.

 

We ran Meta ads for six months, spent a lot, saw some sales — but we can't tell whether the ads actually drove them or whether we're getting credit for organic sales we'd have made anyway.

Our fix: Attribution clarity is fundamental to ROAS management. We implement proper UTM tracking, multi-touch attribution models, and pixel-based purchase tracking from day one — so every sale has a traceable source and you can see, with confidence, exactly which campaigns, ad sets, and creatives are generating measurable return.

 

All built & managed for you, so your business compounds your goodwill!

Our 4-Phase ROAS Campaign Management System

A structured, performance-first paid media system built to maximise return on every dollar of ad spend — from audience strategy and creative production through to live campaign management and continuous ROAS optimisation.

Audit & Strategy Phase

Foundation: We begin with a comprehensive audit of your existing paid accounts — reviewing campaign structure, audience build, creative performance, attribution setup, and landing page conversion rate. We then build your ROAS-led campaign strategy: setting a clear target, mapping the full funnel, selecting platforms, and defining the audience architecture before a single dollar is spent.

Build Phase

Creative & Setup: We build the full campaign infrastructure — audience segments, campaign structure, ad sets, bidding strategy, and budget allocation — and produce the complete creative set: static ads, video ads, carousel formats, and A/B testing variants. All creative is built around direct-response principles with ROAS-driving outcomes as the brief, not engagement metrics.

Manage & Optimise Phase

Live Campaigns: Once campaigns are live, we monitor performance daily — adjusting bids, reallocating budget to highest-ROAS campaigns, pausing underperforming ad sets, refreshing fatigued creatives, and scaling winners. We optimise continuously rather than monthly — because ROAS compounds when changes are made fast, not when they wait for a monthly review call.

Reporting & Scaling Phase

Growth: Every week you receive a clear performance dashboard — ROAS by campaign and platform, cost-per-purchase or cost-per-lead, CTR, conversion rate, and total revenue attributed. Each report includes specific notes on what we’re scaling, what’s being tested, and what the data tells us about the next month’s budget strategy — so you always know exactly what your ad spend is returning.

A Few Happy Members of The Socinova Family

Why Brands Choose Socinova for Paid Media Management

ROAS Is the Only KPI That Matters to Us.

We don't celebrate impressions or clicks. Every campaign decision — platform, audience, creative, bid strategy — is made to maximise return on ad spend. We report on ROAS weekly and are held accountable to it monthly.

Full-Funnel Management — Not Just One Campaign.

We build and manage the complete paid funnel — cold traffic campaigns, warm retargeting, and hot conversion campaigns — with budget constantly reallocated to where ROAS is highest in real time.

Creative Production Included — No Separate Agency Needed.

Strategy, audience build, creative production, campaign management, and ROAS reporting — all under one roof. No coordinating between a media buyer, a creative agency, and a reporting tool. We handle the complete paid media stack.

Daily Optimisation — Not Monthly "Check-In" Management.

We monitor campaigns daily and make adjustments in real time — not during a monthly strategy call. ROAS compounds when changes are made fast. We move at the speed the algorithm requires, not the speed a reporting cycle allows.

Why Choose Socinova for E-commerce & Lead Gen Paid Media

Socinova

Others

Our Certifications

Google Analytics
Certification
Google My Business
Certification
Google Ads
Search Certification
Google Ads
Video Certification
Google Ads
Display Certification
Inbound Marketing
Certification
Shopify Fundamentals
Certification
Microsoft Advertising
Search Certification
Ahrefs
Certification

Success Stories & Reviews

Social Media
Website

125+

New Social Posts Created

156%

Organic Website Traffic Growth
SEO
Content Marketing

50+

Leads Generated

105%

Increase in Social Engagement
Social Media
PPC

310%

Paid Website Traffic Growth

24%

Reduction In Cost Per Click

Kickstart Your Social Media Growth in 3 Simple Steps

1

Select a Package – Affordable plans designed for growing businesses.

2

Fill the Onboarding Form – Quick details about your business and audience.

3

Go Live – We roll out consistent, engaging content while you focus on business.

Interested in full social media management?

Companies around the world trust Socinova!

Rated 5-star by over 100 clients!

Rated 5 out of 5

“Highly recommend for start up and small businesses.”
This is an expert team of social media and marketing professionals. Highly recommend for start up and small businesses that want to jump start their marketing efforts.

Renee Walker
Rated 5 out of 5

“Provides the best quality service.”
Vedarth Deshpande and his team are very tremendous to work with! Very responsive to social media suggestions and recommendations and positively involves his clients in the process to provide the best quality service·

Meaza Orokii
Rated 5 out of 5

“Generated our company hundreds of leads!!”
Socinova is an excellent company. We’ve worked with them for over a year now and they have been very professional and their creative ads have generated our company hundreds of leads!!

Mike SMITH
Rated 5 out of 5

“They are highly responsive & professional!”
I’ve been working with Socinova for only a few months now but have seen an increase in social media followers, likes, comments and most important…leads! They are highly responsive, professional and affordable. I highly recommend them!

Ronnie Fulton
Rated 5 out of 5

“Great on many projects.”
Vedarth is wonderful to work with and has been great on many projects. He is able to deliver quality & communication.

Mark Connect
Rated 5 out of 5

“Done a wonderful job.”
Vedarth as done a wonderful job accommodating my businesses needs. I would highly recommend this company’s services.

Sanatosha Sewar
Rated 5 out of 5

“Premium work at affordable prices!”
I recommend Socianova to all my friends who say social media marketing is too hard to do while running a business! Premium work at affordable prices

Dannielle MacDonald
Rated 5 out of 5

“Highly recommend. Thanks for everything!”
Vedarth & his team were fantastic to deal with! Highly recommend. Thanks for everything!

Emma McMahon
Rated 5 out of 5

“Professional, and knowledgeable.”
Professional, and knowledgeable. Always willing to help as much as possible to ensure your needs are met. Definintely would recommend to anyone.

Joshua Sunny Chuah
Rated 5 out of 5

“They will help in any way they can!”
Nice people, very helpful, they will help in any way they can. I have enjoyed working with them

Dax Robinson
Rated 5 out of 5

“High quality posts and social media content.”
Great company! High quality posts and social media content. Always willing to help with a quick response time. Best value for the money for all social media needs that I have encountered.

Raffie Conca
Rated 5 out of 5

“Great Service, Reliable, Timely responses.”
Great Service, Reliable, Timely responses and reply, Always willing to work with you to fit all your needs. would recommend to anyone.

Alex Massa Jr.

Have questions? Want to talk to our team?

FAQs

ROAS targets vary significantly by industry, product margin, average order value, and funnel maturity. During our audit phase, we calculate your break-even ROAS — the minimum return needed for campaigns to be profitable given your margins and overheads — and set a realistic target above that threshold. Most of our e-commerce clients achieve between 3× and 6× ROAS within the first 90 days, depending on product category and starting budget.
We manage paid campaigns across Meta (Facebook and Instagram), Google (Search, Shopping, and Display), TikTok Ads, and LinkedIn Ads. Platform recommendation is based on your audience, product type, and budget. E-commerce brands typically run primarily on Meta and Google, B2B lead gen on LinkedIn and Meta, with TikTok as a scaling channel for brands with strong visual creative assets.
We work with brands spending a minimum of $3,000 per month in ad spend. Below this threshold, the data volume required for meaningful ROAS optimisation is too low to produce reliable results. Our management fee is charged separately from your ad budget, which goes directly to the platforms — we are fully transparent about this split from day one.
We produce all ad creatives in-house as part of our managed service — static image ads, video ads, carousel formats, and A/B testing variants. You don’t need a separate creative agency or design team. We gather your brand assets and product photography during onboarding and handle all creative production, testing, and refresh as campaigns run.

Book a Consult

Stop random acts of marketing. Get help.

Throwing random content or ad campaigns on social media doesn’t work. Get help from a strategic partner like Socinova.