With the whole world going indoors and online, the demand for innovative videos and content just went up. The last few years have been a revolution for marketers and video creators. Statistics show that close to 82% of businesses, big and small, have started using video content-based marketing techniques. It has been integrated into an active and important part of their marketing and business model and for good reason too. This is the newest, cost-effective technique that all of us need to embrace.
You might wonder if it is really worth your time and money to invest in video content creation services but before that take a look at these reasons why video content and turning digital is best for your brand!
1. Video content is getting the most engagement on social media
The first reason is that it is totally worth it because it is what everyone is doing. It is the most versatile and profitable digital marketing tool and you need to keep up with the trends if you want your brand to be relevant.
2. Video boosts conversions and sales
Videos can make you a lot of money. A simple video of your product on the landing page can convert a lazy search to an active sale. A study has shown that a video works well for whatever product irrespective of the category. If people have an explainer video in front of them, they eventually buy the product without any apprehensions.
Vision is our most dominant sense so you can understand why people are satisfied when they actually see the product in every way. Images boost your engagement so imagine what a video can do for you.
3. Videos show great ROI
Almost all businesses that use videos have claimed that videos give great returns on investment. Making a video might not be a small, easy, or inexpensive task but the return is exponential. With more and more online tools and video content creation services popping up, video making is improving and becoming more affordable. Even your regular smartphone can make a brilliant video.
You should also keep in mind that the best thing about video and video making is that it need not be perfect because it is the content that matters! You might have a fancy, elaborate video but if it does not show any details of the product or service then it is absolutely pointless. Low quality or poor design is not something that will harm your return much. You can make a terrible video of a burger but the burger will still taste great!
4. Videos build trust
You cannot hope to get conversions and sales if there is no strong foundation of trust. Building trust is the goal of its own and this helps to create long-term relationships. Stop badgering people with your content and let them come to you by looking at the content you put out there. Provide them with useful, interesting, and creative information that they can see and choose you eventually. Videos engage the public; it ignites emotions and promotes your brand. Youtubers are so famous, they start by making videos and go on to become one of the strongest and most famous promoters of a brand.
If you are serious about content marketing, you need to be serious about video creation as well. Promotional videos are instrumental in fostering trust because it removes all traces of apprehension and skepticism from the minds of customers while they are shopping online. They tend to fear fraud and cheating and video eliminates all that. It gives them more confidence to buy your product or engage with your brand and services.
5. Google loves videos
To get people to your website organically, you need to make sure that you have a good relationship with search engines. Videos indirectly make people spend more time on your website. The more videos they watch, the more time they spend there. Longer exposures also send signals to search engines that yours is a brand or service that can be trusted. Studies show that you are 53 times more likely to show up on Google if a video is embedded on your website.
Google owns YouTube so there has been a significant change and increase in how much video affects the search engine rankings. You have to ensure to optimize your video on YouTube for SEO and you can do so by writing interesting and catchy titles and descriptions. Make sure to include links that will lead viewers back to your website, thereby making it user-friendly for them as well. It should be easy and comfortable for the viewer to view the video and automatically go to the page with your product or service and taking the next step shows initiative to not only customers but also Google. Explore the world of videos and encourage customers to come back to you!
6. Appeal to mobile users
It is safe to say that videos and mobiles go hand in hand. Most viewers watch the videos on their mobile phones and mobile video views are increasing by the minute. YouTube reports mobile video consumption rises by 100% every single year. People prefer to watch videos on the go and more people are buying smartphones now, so with that, the audience for your videos also grows.
A Google survey shows that smartphone users are twice as likely as TV viewers and 1.4 times more likely as desktop viewers to feel a connection to brands that show video content on their personal devices. Brands need to be sensitive to the shifting focus and pay attention to building a personal connection with smartphone users.
7. Video marketing explains EVERYTHING
The best and easiest way to launch any new product or service is by making a video. You can explain everything in detail and not feel shy to give some pro tips as well. 98% of the users of any product say that they have viewed the explainer video to learn more about the product or service.
Now, you can choose to be the person who provides that video or there will be a customer who makes it and earns off it eventually. Most businesses have said that they have made an explainer video which they have put on their home page. And out of these, 83% said that it was highly effective.
If the concept you want to explain is difficult, fret not. Use the help of animated videos that will help you bring concepts to life. Texts and live video will not serve the same purpose as animated videos. The boring faces are not good enough to cut through the clutter and the focus from the main content is lost. Animated videos are perfect for entertainment and nostalgia but make sure your video stands out from the others and check the essential tips on how to make an explainer video.
8. Videos will get EVERYONE interested
Videos are a great tool for teaching because they are so easy to consume. Life now is too busy and fast. People do not have the time to spend it reading posts and long product descriptions. The modern customer will prefer to see their product in action and videos are the best way to give them that. Videos capture a large audience and even the laziest of audiences will be drawn to them. Make sure you reach the eyes of the potential client and also the ears.
9. Social media attention
Social media has so many features that enable people to share content very easily. Facebook has launched a 360-degree Video, Live Video, and Lifestage. Instagram has a new feature of 60-second videos and Instagram stories features. YouTube, as we all know, is the most popular platform for videos and that has a sharing option as well. However, creators need to remember that people share emotions and not facts.
While making videos, make sure to make them fun and entertaining so people also feel good while sharing them. This not only gives you more views but also more shares at the same time. Emotions are not exactly ROI but shares increase traffic to your site and you can take it further from there.