Are you struggling with your brand’s digital marketing?
Finding it hard to keep up with the changing trends?
Want to be the stronger competitor in the market?

If you’re a business owner or a marketing manager, these are just some of the questions probably worrying you right now.

Most business owners come across a wide variety of challenges while executing their social media marketing or digital marketing in broader terms. That’s where a social media consulting agency can help.

This blog will give you 11 reasons why hiring a social media marketing agency is a right decision for you to scale up your brand presence & improve sales.

But first of all, is an active social media presence still important?

The answer is simple because the majority of your potential customers are on social media!

Let’s look at some general social media statistics to understand why it is important for a business to be on social media:

• Over 4.89 billion people across the world use social media as of 2023
• In 2023, the number of social media users increased by 4.2%
• Over 75% of the world’s population aged 13+ uses social media
• Over 93% of internet users are social media users
• 76% of North Americans use social media

These statistics prove the importance of social media marketing for businesses of all types.

Now, let’s discuss the 11 reasons why you should hire a social media consulting agency to help you achieve your brand’s social media marketing goals.

1. Developing a high-performing social media strategy

A social media consulting agency will take a closer look to analyze your current strategy and point out the things that are performing well as well as the poor performers and will provide you with solutions to improve those.

The social media consulting agency will also help you set up smarter goals and then develop a custom strategy according to the nature of your business to achieve that goal.

Did you know? On average it takes seven and a half visits to your website before somebody makes a purchase!

2.  Achieving ROI-driven goals

Working with a social media consulting agency can be very rewarding. They will help you set up ad campaigns that will give you an attractive ROI. 

To start, they will set up professional & well-optimized social media profiles. Next, they will set up your paid ad campaigns on Meta, Google, or whatever platforms that best fit your business goals.

This results in 

• Bringing new potential customers to your business 
• Re-engaging leads
• Driving more conversions
• Increasing website clicks

And the list goes on…

3. Social media consulting agencies provide expert advice

Social media agencies have multiple experts on their teams who have a ton of experience & have worked with multiple brands from various industries. Their wealth and knowledge can turn out to be very effective while strategizing your brand’s marketing.

A consulting firm will give you a fresh perspective on your business & make you aware of the marketing angels you might not have thought of.

4. Helping you with decoding the analytics 

It’s essential that you track your social media performance using the right metrics. Over 78% of the most successful B2B marketers use metrics to measure content performance.

When you monitor your analytics, you can see if you’re meeting your goals and where you might need to up your efforts or tweak your strategy.

For most business owners, all of the data and reports can get a bit much. A social media consultant can guide you towards the best tools or software for social media analytics and monitoring.

They can help you decipher reports and pick out the key information and metrics for your business or campaign objectives.

A social media marketing consultant will develop a strategy and implement tactics that will help you meet your goals and grow your business.

5. Identifying & reaching the right audience

Social media is all about segmentation. Every business has a unique product and requires unique targeting based on age, gender, income, etc. 

For example, if your business has a product or service that is suitable for the young generation, you can go with TikTok & Instagram where the majority of your target is available.

6. Always updated with the current industry trends

One of the major advantages of working with a social media consulting agency is that they are always updated & informed about the current trends & upcoming changes in the field of digital marketing.

Being a business owner, it is not practical to keep yourself constantly updated about the changing trends. And that’s where a consulting agency can help you the most.

They analyze the trends, understand how your business can adapt to them, what changes are required in the current strategy, and formulate a new optimized marketing campaign for you that is in line with current marketing trends.

7. They have the expertise required

A social media consulting agency has a team of expert marketers. They are generally studying the market deeply, which helps you get the right push to enter the market and catch up with the competition.

They’re experts at creating content, engaging with followers, understanding data, and staying up-to-date with what’s popular. 

8. Pinpointing the problems & coming up with effective solutions

Working for years with various industries, a social media consulting agency can help you quickly identify the problems & come up with innovative solutions to tackle them.

They also have very good anticipation skills, which help them see a problem before it escalates.

9. Setting clear objectives

A social media agency will always set clear objectives to be achieved before starting any marketing campaign. 

All the parameters that need to be recorded & analyzed are decided beforehand, keeping in mind the nature & objective of your business.

10. Providing community management services

Engaging with your followers and responding to comments and messages is an essential aspect of social media management that plays a pivotal role in building a loyal and vibrant online community. 

It’s not merely about acknowledging your audience but also about fostering relationships, providing value, and ensuring your brand remains approachable and customer-centric. 

Social media consultants excel in this area, where they can manage this critical aspect of your online presence, guaranteeing prompt and professional responses.

11. Choosing the right social platforms for your business

Selecting the appropriate social media platforms for your business is a pivotal decision in your overall digital marketing strategy. 

Each social media platform has its unique demographics, features, and user behaviors. A social media consulting agency is invaluable in guiding you through this selection process, ensuring that the platforms chosen align seamlessly with your target audience and business objectives. 

In today’s digital landscape, social media is a key driver of marketing success. However, navigating the complexities of social media can be overwhelming.

Socinova is a social media consulting agency that can be the catalyst for your marketing efforts, providing expertise, strategy, and resources to help your business thrive.

By leveraging our services, you can build a strong online presence, engage with your audience effectively, and ultimately achieve your marketing goals!

This blog is written by Pranit Kamble from the Socinova Team. Images have copyrights of the respective owners.