If you’re looking for the perfect way to promote your services or products to a professional audience, you may want to give LinkedIn a try – specifically LinkedIn Publisher, the site’s open platform dedicated to long form posts. After all, LinkedIn is the largest social media network in the world aimed at professionals.

Using these five easy tips, you can use LinkedIn Publisher to generate leads, encourage referrals and, ultimately, get more sales.

1. Don’t forget to include a call to action.

No matter what your post is about, you should always aim to include a call to action somewhere within its content.

This could be a link to your website, an opportunity to contact you for more information, a sign-up to receive free digital goodies (eBooks always go down a treat) or something else entirely.

Your goal here is to create an action that your audience is likely to engage with, resulting in higher traffic, sign-ups and conversions for you!

2. Don’t scrimp on the visuals.

We’ve said it time and time again – visuals are key in digital and social media marketing! LinkedIn Publisher allows you to upload images to accompany your post, so take the opportunity to include well thought out, cohesive photos or graphics that fit your brand’s identity.

Good images will grab the attention of users and encourage them to open the article and give it a read.

3. Don’t be afraid to re-purpose your content, but try to be original too.

If you have a great article on your blog or website, it’s only natural that you’d want to share it with your audience on LinkedIn.

But while sharing your posts to LinkedIn is great, LinkedIn Publisher is a little different. Original content will be appreciated by your readers and provide a healthy balance between re-purposed and unique posts.

4. Promote your post as much as possible.

Just posting on LinkedIn Publisher won’t guarantee anyone will read it. To improve your chances, you’ll need to share your Publisher content around other social networks to increase traffic to your post. And don’t be afraid to share them more than once!

5. Involve influencers within your industry.

Don’t hold back from mentioning influential or leading individuals in your post. This is a sure fire way to increase engagement, as you’ll be gaining attention from their fans and followers as well as your own.

Plus, there’s a good chance the person you’ve mentioned will share the article too!

Although fairly simple to follow, these tried and tested tips are essential for utilising LinkedIn Publisher to its optimum potential and getting the leads and sales your business craves.

Would you consider trying out the above tips? Do you already use LinkedIn Publisher? Don’t be afraid to share your thoughts below – we’d love to hear about your experiences and any tips you may have on gaining success through the platform!