Originally, social media platforms were an exciting new medium for people to connect with each other. However, it has changed dramatically over the past decade. What used to be a medium to connect with friends, family, or classmates has become an essential component of how small businesses market themselves. In the automotive repair world, it’s critical for a brand to possess a good reputation and interact and engage with customers every now and then.
Automotive repair shops and service centers can use Facebook, Twitter, Instagram, and Snapchat to engage with customers effectively.
Are you an auto repair shop looking for an active social media presence? If yes, you have landed on the perfect website – Socinova can promote your auto repair shop on social media to be the go-to shop on the block.
We Are Your Partner in Auto Repair Shop Social Media Marketing
The most popular social media platforms like Facebook, Instagram and LinkedIn are full of your potential customers. Any customer who desires a clean and neat car is your potential customer. Social media marketing is a must for your auto repair business because almost everyone spends a lot of time online. Regardless of the number of bays your shop has, you need to have a creative social media presence to grow!
As the automotive sector’s trusted partner in social media marketing, Socinova brings you monthly social media marketing plans. Our marketing plans include social media content creation as a core offering to make sure your brand is presented in the best light on social media.
Wondering what you should expect?
Why do Auto Shops Need Social Media Marketing?
Staying active on social media gives positive signals to big search engines like Google!
Your active social media presence and regular content posting tell search engines and users that your business is real, reliable, and responsive. Such businesses are precisely what Google likes to suggest to its users when they search for terms like ‘auto services near me’.
Regularly Posting on Social Media is Good for Your Reputation
Regularly posting on social media platforms like Facebook or Instagram shows your potential customers that you are open, active, and engaged. Your content showcasing your team’s dedication and work ethics displays how good you are, and may work as a blanket on one or two negative reviews. People just want to know that your business cares.
Social Media Conversations with Your Clients Build Trust & Loyalty
Social media helps your business create valuable connections between you and your customers. Keeping your current customers engaged for auto repair shops and service stations is easy with creative content, and Socinova knows the way.
Win Over Your Customers and Search Engines
As the social media space for the automotive world is growing each day, you can’t afford to stay behind on social media platforms. Social media is a great way for prospects to find your business and research about it. Your active presence on social media plays an important role in how search engines rank your auto repair shop or service station in search results. In addition, it creates an impact on your potential customers’ decisions to visit your business. Socinova’s comprehensive social media marketing includes tailored packages to help your auto shops build their social presence. We have a team to help you with content creation and social media posting services. All you have to do is hit ‘subscribe,’ pay for the plan you’ve chosen and complete the questionnaire. Congratulations, another critical aspect of your business’s digital marketing will now be taken care of!
Socinova’s Approach to Social Media Marketing for Auto Repair Shops
With our basic social media marketing plans to extraordinary custom marketing packages, you get a chance to target thousands of potential customers on social media. Here are some of our proven social media marketing strategies for auto repair shops and service stations.
Boosting Engagement on Social Media
We use your social media accounts as an effective way to deliver both informative and engaging content on behalf of your business. You don’t need to utilize every social media platform as an auto repair shop. As your partner in social media marketing, we help you identify the right platforms and create your business profiles on them. Then we regularly update your social media pages with content that would interest your audience. Rest assured, we don’t create content just about auto repair.
We create an engaging mix of content that includes topics like new vehicles, tips and best practices, updates from your local community, etc. Here’s a list of different topics we cover in our social media content for auto repairs shops and service centers:
- Driving safety tips
- Car maintenance advice
- Traveling tips
- Traffic news
- Photos of your staff and location
- Your customer testimonials
- Info about local events
- Support for community initiatives
- Special deals and coupons for likes and shares
Rewarding Your Customers for Social Check-ins and Mentions
We take your social media engagement strategy a step further. Positive social media mentions about your brand are good for business. Such promotion activities are great because your loyal customers are promoting you without you having to spend anything on advertising. So, encouraging your customers to mention your business and check-in is another part of our content strategy for your social media platforms. With your coordination, we create posts around incentives like check-in offers or contest entries to encourage customers to mention their visit on social media.
Using Social Media as a Customer Service Platform
Your social media presence doesn’t have to necessarily just about sharing messages. It’s also about listening to what your customers are saying. Social listening is the act of checking the vital conversations online to understand what your customers think and need. We help you engage in social listening to understand and handle the problems your target customers have and the way that they feel about your brand. Social media platforms can be used to address customer issues and concerns too. As you engage in social listening, we look for:
- Mentions of your brand
- Mentions of your competitors
- Comments that relate to your industry, products, and services
Social Media for Online Reputation Management
Another great way to leverage user-generated content to connect with your potential customers is by collecting and posting reviews about your business. Customer reviews matter a lot when it comes to maintaining a positive online reputation. Your positive reviews help you build trust with your potential new customers. While the negative reviews which you handle smartly give assurance to prospects that you really care for your customers. Every review matters! We help you set up systems that encourage past clients to share reviews or feedback. Never underestimate any review – a few great reviews can go a long way in helping you be successful online!
Before and After Photos
Our content strategy includes showing off how your service actually works. So, imagine a luxury sedan coming for a denting job, and you know you’ll do a great job on it. Just click the pictures before you repair the vehicle and after the service, send them to us, we will create a nice template for your ‘Before’-‘After’ pictures and publish them on your social media channels. This also includes the work your mechanics and body shop team have completed, which can go live on your website and in print brochures.
Get Started with Socinova!
Creating and posting content on social media is easy but taking accountability for regular updates is hard. Socinova helps you get your creative, marketing juices flowing – constantly. Whichever channels you choose, we can help you with a monthly plan of action (starting at just $99) to execute your auto repair shop social media marketing effectively!