It’s a fact that 72% of Americans use at least one type of social media platform. Your prospect car buyer is already on social media – is your dealership available there? If social media is not a part of your automotive marketing strategy yet, it’s never too late. With Socinova, you get 4 enormously effective social media marketing plans for your car dealership.
When you get your automotive business on social media, what content should your customers see? Here are a few pointers:
- Photos of customers who just purchased a vehicle
- Photos of staff having fun and doing their best at work
- Content about interesting offers that you have
- Random facts about cars or anything fun!
We would definitely love to see these, and so do your prospect customers. Most car dealers don’t have a clear idea of how to handle their social media accounts. And that’s fine. It’s heavily crowded ground to play on, and the rules aren’t that simple. With Socinova, you get a customized social media marketing strategy for your automotive business.
Get ready with Socinova to take advantage of social media to establish customer relations, promote your business and get more customers to visit your dealership, shop, and agency!
Why are automotive businesses stuck with social media marketing?
When we use social media platforms like Facebook, Instagram, Twitter, or LinkedIn, our main focus is on our profile, our posts, and other stuff. What we do, what we like, our friends, etc. But with businesses, especially your local business in the automotive sector, it needs to inform and entertain customers when they open up their social media feed. It’s a reality that you won’t make friends and win business just by posting pictures of salespeople greeting your customers in front of their new vehicles. It doesn’t always look original and doesn’t even inform or entertain them, so how can you proceed?
First, you need to know why social media marketing is necessary for your automotive business.
A modern car buyer uses social media to the extent that he can decide which dealership to choose for his next car. Surprisingly, Google suggests that one car buyer went through 900 digital touchpoints before buying her car. 900! That’s really a surprising number which suggests just how much digital we are getting even while buying necessary things in our lives.
Consider another set of numbers to understand this better:
- 78% of car buyers use social media before choosing their next car
- 47% of car buyers have searched Facebook Marketplace at least once
While every social media platform can be useful for dealerships and automotive business owners, Facebook is the most popular. Social media marketing for automotive businesses helps you reach a broad target audience. Moreover, these platforms generate so much user data, which further allows you to target them with advertising in a precise way.
Explore the different social media channels we use to promote your automotive business.
It’s important to create a strong strategy for your car dealership’s social media marketing. And for this, identifying the right channels becomes necessary to reach and engage with your potential car buyers. Here are 3 popular social media channels we make the best use of for your automotive business.
Facebook with its more than 2 billion monthly active users is used by almost every car buyer out there. We use Facebook to post a mix of content, from images, videos, polls, contests, and even your ads. Facebook Ads offer deep targeting, which makes them a great fit for any local marketing campaign for a car dealership.
Instagram has more than 1 billion active monthly users. As Instagram is owned by Facebook, we run digital ads on both the channels, giving you more reach. Instagram is a visually focused social media channel, making it a perfect option to show off new launches, and innovations in the automotive industry.
Twitter offers a 288 characters limited post, but it works with its unique algorithm, giving you more reach. Twitter has over 62 million users in the USA alone, which makes it a great place to post your website links and relevant content to engage with your potential audiences.
We love to keep our process simple. Simple, yet effective.
The process starts when you subscribe to your Socinova package. Checking out on the website hardly takes 5 mins.
You automatically get a questionnaire once you complete the payment. This is the info we'll need to get started.
We then create/optimise your social pages as per your preferences, and set up the analytics.
Your dedicated manager will then prepare the first set of content and share it with you for review.
Once we receive your feedback, we set up a regular feedback cycle and take social media off your hands!
Here's a package we recommend for your car dealership:
- Facebook, Instagram & LinkedIn included
- Initial campaign strategy
- 12 custom branded image posts with engaging text captions
- 1 custom branded vertical video produced digitally with Canva
- 2 sponsored posts on Facebook/Instagram
- $30 Facebook ad spend included
- Community management (5 responses a day)
- Monthly content calendar
- Approve/edit posts before they are published
- Monthly social media analytics
- Dedicated account manager
- Relevant hashtags
- Unlimited chat & email support
Socinova's Content Strategy for Automotive Businesses
Socinova offers an effective social media strategy which includes content creation, posting, and advertising. Content is fuel to your social media marketing strategy, and we know what works in the automobile industry. Here’s a breakdown of the content we share as a part of your automotive social media marketing package.
PicturesPictures are going to be your bread and butter on every social media platform. Creative and engaging photos, picture posts, and even quirky memes will help you attract basic to pro car buyers. Pictures on Facebook will get an average of 34% increase in engagement, and tweets with pictures may get an average 35% increase in engagement. Here are some types of content we post on your social media channels:
- New launches
- Happy customers with their new vehicles
- Your staff both in the showroom & in the workshop
- Safety protocols you have in place
Video content is preferred across all the major social platforms and works amazingly in engaging and attracting new users. Videos also help in boosting engagement with your social sites. In fact, videos are shared 12 times more than images or text posts. Here are some types of video content we have been creating for automotive businesses:
- A tour of your dealership
- Testimonials by your customers
- An experience at your workshop
- An interview with an employee
- A video of a new car delivery
- A video test drive of a new vehicle
Facebook and Twitter are both useful platforms to post links to relevant content to engage your fans, followers and prospect customers. Since Instagram doesn’t allow clickable links, we help you with setting up a free link aggregator that we update every time you want us to share a new link. Here are some types of links we share for your automotive business’ social channels:
- Your latest blogs (we also create blogs and articles)
- Industry publications
- News sources
- Links to positive reviews on Google My Business or relevant business profiles
- Links to news articles from manufacturers
- Links to events you are arranging
- Links to tips, tricks, and knowledge – not everything is car-related
Building a Community
Your dealership needs a local community where you can use your social media content, help your customers, inform new buyers and grow your business. Similar to link sharing, you need to share information with your followers about updates in your community. At Socinova, we drive extensive research for your community, create informative posts, engage with your audience, and attact more members to your groups. Further, we identify hot leads and try to convert them for your business.
Managing Your Business’ Online Reputation
Consumers mostly prefer social media to engage with your dealership or automobile business as it’s easy. People post positive reviews and feedback when they are happy. Since most people prefer reading reviews on social media about your business, it’s a positive side too. But, on the flip side, you might also get negative feedback and reviews as well. Negative reviews and feedback may affect your online reputation. This is where we come to the rescue. Online reputation management is crucial to your success online.
Engage with positive reviews and comments.
Social media is a platform for conversation. We help you with creating a conversation with your customers and convince them to leave positive reviews on your social media. More than just a simple thank you, we reply to your customers with a little response on your behalf..
Respond to negative reviews and comments.
This is essential. Handling negative reviews is important for your business. Response to negative reviews can also influence your new customers.
Monitor your pages.
Your customers expect quick responses. With our customized plans, we can also help you set up a chatbot for your website or social media profile. Along with it, we also monitor your social media profiles every now and then in order to collect reviews, comments, and feedback for your business.
Are you ready to gear up your automobile social media marketing?
With our social media marketing plans, you get from the basic to the advanced advance, every nook and cranny handled by experts. If you want to kick your strategy into high gear, we are here to help. We know our way around social media, and we have developed the best practices for you. Get ready to gear up your automotive social media marketing with Socinova. Explore our plans and subscribe to any one of them. Have questions or require clarifications? Schedule a call with us today!
Success Stories & Reviews
PPC
Website
130%
Increase in Paid Ad Conversions
2X
Leads in 6 months
Social Media
71%
Increase in Contact Form Submissions
1,500+
New Social Posts Created
Frequently Asked Questions About Automotive Social Media Marketing
Who can benefit from your services?
We serve automotive businesses serving different purposes. Our specialty though is serving small businesses and independent automobile dealers, manufacturers, and independent consultants who just need a little more boost on their social media profiles.
What kind of content can you create for my automotive business?
We are people with ideas and creativity. No matter what content format you want, we will create everything you need. We create images, videos, GIFs, and reels too.
I need more than what you have mentioned in your social media plans. What can I do?
If the usual doesn’t amuse you, we always have more to offer. Just drop us an email at care@socinova.com, and we will be happy to discuss what you need.
Reviews from Facebook and Google
Renee Walker
Meaza Orokii
Mike SMITH
Ronnie Fulton
Mark Connect
Sanatosha Sewar
Dannielle MacDonald
Emma McMahon
Joshua Sunny Chuah
Dax Robinson
Raffie Conca
