The demand for boutique Social Media Marketing services has skyrocketed over the last decade. While such marketing services have been around since the conception of the Internet, they now serve a completely different, new-age purpose for many businesses and brands. At first, social media marketing focused solely on search engine optimization. Now, SEO is still a significant contributor to a boutique brand’s success online – but there is also the added pressure of winning on social media platforms that drive a substantial portion of the business.
So, if a small boutique brand needs to be searchable, active, and engaged on every social media platform and present quality content daily – how exactly do they manage to do it all and take care of their loyal customers? The best answer would be to hire a digital marketing agency like us at Socinova, where we focus on building a brand’s image and traffic most organically, be it a big business or a boutique one!
90% of boutique businesses have said that they use social media in some form to promote their businesses. The chances are that if you are not using social media to reach and convert your target audience effectively, your competition is. The problem is that most business owners and start-ups do not have the time to manage all of their social media channels. Or even if they do, they don’t always know the ideal strategies to use to come ahead of their competition. We are sure you don’t want to be on social media just for being on it. It would help if you implemented a specific strategy for your potential small business. That is where we come in. Our expert social media marketing team at Socinova has the know-how to do all the heavy lifting for you and push you ahead of your competition.
Social media marketing plays a vital role for small businesses in the long run. With the correct strategy in place, your brand’s social media channels can assist with driving traffic to your website, building connections with your audience, and generating quality leads. However, if your business is like any other, you’ll understand that handling social media channels can be time-consuming. This is where we come into the picture. At Socinova, we offer our clients a niche, personalized, and affordable approach to identifying and engaging with diverse customers and providing measurable results.
Boutiques need a special approach to marketing!
Boutique business owners’ widespread need for an ever-growing market worldwide is a double-edged sword because high demand translates into the higher competition. This is even more so if you are engaged in e-commerce since online marketing challenges you to compete for foot traffic, brick-and-mortar sales, and late-night clicks or early-morning sales. Therefore, if you want to run an online boutique business successfully, you need to use social media to better market your brand.
Why do boutique businesses need social media marketing?
If your company offers an innovative product or service, people are searching for it. Make sure you have an online presence to meet them in their search! Our social media content creation services at Socinova help businesses appear in the search results on search engines like Bing or Google. In addition, Socinova helps your business utilize social media effectively and generate new leads and sales.
Be it a small business or a big one, both have to equally devote time to social media marketing for a significant market outcome. A social media presence and campaign can help to:
- Find new leads and customers and refer them to your website to advance sales and traffic with an advertising campaign.
- Stimulate brand awareness and discovery
- Collect reviews and offer customers an accessible way to ask questions at any time.
- Build hype for upcoming sales, events, product releases, and more through influencer marketing.
- Enhance reputation and power in the market with engaging, valuable, and helpful content.
Besides these advantages of social media, it is also vital to highlight how innovative it is from other digital marketing channels. The value travels in both directions, meaning you and your clients will benefit from communicating and engaging with one another.
We love to keep our process simple. Simple, yet effective.
The process starts when you subscribe to your Socinova package. Checking out on the website hardly takes 5 mins.
You automatically get a questionnaire once you complete the payment. This is the info we'll need to get started.
We then create/optimise your social pages as per your preferences, and set up the analytics.
Your dedicated manager will then prepare the first set of content and share it with you for review.
Once we receive your feedback, we set up a regular feedback cycle and take social media off your hands!
Here's a package we recommend for boutique business:
- Facebook, Instagram & LinkedIn included
- Initial campaign strategy
- 12 custom branded image posts with engaging text captions
- 1 custom branded vertical video produced digitally with Canva
- 2 sponsored posts on Facebook/Instagram
- $30 Facebook ad spend included
- Community management (5 responses a day)
- Monthly content calendar
- Approve/edit posts before they are published
- Monthly social media analytics
- Dedicated account manager
- Relevant hashtags
- Unlimited chat & email support
Tips for Boutique Brands for Social Media Marketing
Boutique businesses are confronted with several challenges. From merchandising to hiring to managing finances, a company has a lot of things to deal with – and spending adequate time to come up with an effective marketing strategy isn’t a priority. At Socinova, we understand that every minute of effort you put into your boutique business matters, so we are here to share with you some social media marketing tips to create a vibrant online presence.
- Send exclusive email offers to subscribers
The return on investment on email marketing is around 122%, making it the best social media marketing strategy with the best bang for your buck. Boutique businesses can use email marketing in several ways, but it’s crucial to balance it. While your highly-engaged clients will love getting an email from you, it is vital not to bombard your clients with too many emails.
You can include email-exclusive offers like a gift for shopping, 30% off an item, private shopping events, first access to a new set of products, and more. This helps keep the customers in the loop about what’s next for your business.
- Use organic social media to build a community
When developing a social media marketing strategy, the first thing to remember is what you’re sharing with your followers without paying for promotion. While this seems straightforward, creating an effective organic plan on a budget can be difficult because most people assume that obtaining quality images is inexpensive.
In the age where nearly anyone can be an influencer, Instagram users are always looking to get their name out there. Use this! You can start by developing a branded hashtag for your customers to use. Then, encourage your users to share their style with your hashtag and share their images on your feed. Not only do these posts add a sense of social proof to your brand, but these posts are likely to be shared and help to drive engagement.
- Build a website that supports your campaigns
Websites serve several purposes, including social proof, building SEO, selling products, sharing content, and making it easy for customers to contact you. When designing your website, you would have several decisions to make. Even simple websites, which explain your business, provide contact info, and showcase your social media links, need several aspects to be considered. Socinova can help manage this aspect of your business so that you can continue to push in-store initiatives without breaking the bank on website management.
- Use fresh content to promote products or services
The material you put on your homepage isn’t the only thing that affects your business’s SEO. A company blog is one of the best means to constantly rank for more keywords on Google, making it the key to helping customers learn about your business and drive traffic to your website. As a boutique business, you have plenty of chances to create attractive, engaging content.
- Develop a paid social media strategy
There is a misconception in the market that using a paid social media marketing strategy will cost you an arm and a leg. Socinova’s help when it comes to Facebook and Instagram ads while spending only a tiny amount can make it a valuable social media marketing tool for businesses of all sizes. Paid social media ads are great for promoting special offers. For instance, you can connect your website to the Facebook catalog and sell directly via your ads.
- Make people so user-generated content
Let others help you market your online boutique store for free! Launch contests on social media where your customers can do the marketing for you. These can be very simple but rewarding for your brand. Tagging a few friends or sharing what you posted online in exchange for a shot at winning one of your latest products is nothing less than a deal of the century! Once you have a relatively advanced online boutique store, you can get influencers to help market your brand.
Benefits of Social Media Marketing for Boutique Brands
Increased Brand Loyalty
If you cooperate actively with your target customers on social media platforms, they will remember you more. Posting engaging social media messages that advantage customers can often increase brand loyalty.
Better SEO Rankings
When a user searches for keywords about new brands or products on search engines, relevant content on social media about the services, brand, or products pop up. Our Social Media Marketing experts plan social media communications to increase your SEO rankings as a small business in the market.
Expert Media Managers
Socinova will assign you a devoted social media manager who will design the ideal plan and execute it. While catering to the Social Media Marketing Service, the project manager studies the business profoundly and is the primary contact for other associations.
Simple Social Media Marketing Process
At Socinova, we do all the complex work for your business because you deserve the best. Check out our effective and affordable Social Media Marketing Services to peek at what our social media marketing team regularly does.
Expert Analytics
Without precise data to prove it, social media can never turn out fruitful for your boutique brand. That’s why analytics and reporting in Social Media Marketing Services play a crucial role in the whole process. By creating precise monthly and quarterly reports, we can notice a diversity of actions from shares to likes to clicks to findings and everything in between. We also put in extra effort by offering precise facts and figures. We take the time and effort to examine what’s working, what isn’t, and how we can better use our precious time and cash to reach your desires.
Reputation Handling
When developing a devoted following, you can sit and forget all the efforts once the posts are scheduled. It’s always about creating an interactive community with a potential audience. Our core purpose is to develop relationships that effectively advance your brand’s reputation. From connecting with potential influencers to answering messages, appraisals, and comments, we take care of your brand reputation as if it were our own. By following this, we build loyalty and trust amongst your target audience so that they will surely turn to you whenever they require something.
Planning a Strategy
The accomplishment of any social media process ultimately boils down to an effectively curated strategy. At the primary stage, we meet with you to discuss the challenges and identify your goals, whether you’re searching to grow brand awareness, develop a loyal fanbase, or build higher quality sales leads. After that, we research everything from your competitor’s plans to present trends to your potential audience’s social media behaviors so that we can curate a well-informed plan of action, demarketing what we want to upload, time of upload, platform to be used and how much of the budget we plan on spending to endorse it. Finally, we take all that info and offer it to you in a specific monthly content calendar to ensure that everything is on the same page and that the plan naturally integrates with all the other affordable social media marketing initiatives.
Success Stories & Reviews
Social Media
Website
125+
New Social Posts Created
156%
Organic Website Traffic Growth
SEO
Content Marketing
50+
Leads Generated
105%
Increase in Social Engagement
Social Media
PPC
310%
Paid Website Traffic Growth
24%
Reduction In Cost Per Click
Socinova’s Boutique Social Media Marketing Packages
At Socinova, we offer numerous social media marketing services under four diversified plans:
- Trial: ($99/per month): In this Package, our social media managers offer twelve high-quality branded posts on platforms like Facebook, and Instagram per month. The other services included are an initial campaign strategy, a monthly content calendar, unlimited chat and email support, and hashtags for engagement.
- Starter: ($250/per month): In this Package, our dedicated social media managers offer twelve high-quality branded posts on platforms like Facebook, Instagram, and LinkedIn per month. The other services included are an initial campaign strategy, one custom branded vertical video, a $30 Facebook ad spend, community management, pre-approval of posts, monthly social media analytics dedicated account manager, unlimited chat and email support, and hashtags for engagement.
- Regular: ($450/per month): In this Package, our dedicated social media managers offer twenty high-quality branded posts on platforms like Facebook, Instagram, Google My Business, and LinkedIn per month. The other services included an initial campaign strategy, two custom branded vertical videos, one horizontal promotional video for YouTube, advanced ad targeting, a $60 Facebook ad spend, community management, monthly content calendar, pre-approval of posts, monthly social media analytics and strategy consultation, unlimited chat, email, and phone support, and hashtags for engagement.
- Plus: ($625/per month): In this Package, our dedicated social media managers offer twenty high-quality branded posts on platforms like Facebook, Instagram, Google My Business, and LinkedIn per month. The other services included an initial campaign strategy, two custom branded vertical videos, two horizontal promotional videos for YouTube, 1 SEO blog post + uploading to your website, advanced ad targeting, a $100 Facebook ad spend, 5 retarget/conversion ads, conversion tracking installation, community management, monthly content calendar, pre-approval of posts, monthly social media analytics and strategy consultation, unlimited chat, email, and phone support, and hashtags for engagement.
For boutique businesses focused on community and individual customers, social media is a powerful platform for connecting directly with the audience to build brand awareness and loyalty. Even better, social media is an effective platform for lead generation. You can create content and resources that will offer added value to your prospects and clients while nurturing their brand affinity.
We understand that it is not always easy to create and maintain a social media presence for your small business. It can be thought-provoking to limit the hours or know-how to make it happen wholly. That’s where we come into the picture. Socinova offers affordable Social Media Marketing Services to help entrepreneurs like you maintain a strong presence on social media. When your potential customers come searching for you, you’re always there.
Socinova excels in Instagram marketing, Facebook marketing, and much more. For years our company has handled over 2000+ social media marketing campaigns. Most importantly, our work shows that our company knows how to optimize social media channels to satisfy a small business’s marketing objectives. Thus, we have experience converting social media advertising investments into more leads and conversions; no matter what industry your business falls in, if your small business is in e-commerce, real estate, law, non-profits, or anything else, our social media marketing services position your business for success in the long run.
All our affordable Social Media Marketing Services are centered around advancing the social media platforms for clients with promotional and educational content. Our Social Media Marketing Services are created to complement your team’s efforts and time. Our content creation process is ground-breaking, where we have a flexible platform that integrates seamlessly with the current methods.
To make sure that you get precisely what you desire, we have custom-made packages that will suit you to make an effective social media presence for yourself. Our affordable Social Media Marketing Services start at a mere starting price of $99. Think it’s time to take your boutique brand’s social media marketing strategy to the next level? Get in touch with our team at Socinova – the social media marketing leader – to get started with effective marketing initiatives today!
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