Recruitment Agency Social Media Marketing

LinkedIn

LinkedIn encourages and values meaningful interactions. Its algorithm works more on the concept of people you know and talking about things your users care about. Let us understand the algorithm better.

• The algorithm focuses on the connections you have interacted with and finds out your common interests and experiences. It ranks a post from your link higher if it has good quality content and needs more engagement.
• The algorithm also looks at the discussions happening with long comments and conversations, which get a higher ranking.
• In addition, LinkedIn keeps a check on your user’s connections, pages or groups that they follow, and the hashtags they most engage with. Such factors give an extra boost to a post.

Here’s how we use it to your advantage

• Post a question that invites interaction from your audiences, rather than just adding a post.
• Take time to craft personalized responses for people who have replied to your post. This helps us take the conversation further.
• Utilize different media types available to post your content rather than just posting content. For example, we use images, key charts, or videos to make the content more suitable for your audience.

LinkedIn is the obvious choice as it’s a professional network and the sheer number of people finding jobs there every day. But it’s not the only option. It is essential to be active on other platforms like Facebook, Twitter, Instagram too. So leave the worries of which platform to target and how to use it to us!

Twitter

Twitter has become the go-to platform for getting the latest news and real-time updates about varied sectors. Plus, its algorithm is smart enough to display the user’s tweets from the most relevant accounts. Here are some factors that are beneficial to you as a recruitment agency.

• Timely posts have quite a weightage in Twitter’s algorithm, hence a better chance of your tweets ranking in the user’s timeline.
• Platform data is used to show users whatever they’ve shown interest in. So, for example, your tweet on interview tips will easily get featured on a follower’s timeline who is looking for a job and has engaged in such content before.
• Twitter takes credibility very seriously. As a recruitment marketer, details like your bio, location, and website need to be on point. You also need to have a healthy following-to-follower ratio. A ratio not more than 2:1 is recommended.
• Tweets have an extended scope of engagement because of likes, comments, and retweets. Therefore, the algorithm ranks tweets with the maximum engagement in the first couple of hours of their lifespan.
• The algorithm also notes which media type (images, GIFs, videos) the user has most interacted with. If a user has often engaged in tweets with images, similar tweets will be featured on their timeline.

Here is how we use it to increase engagement 

• Experiment and find the best time slots for posting your content. The time should be perfect, so your audience sees and engages with your tweet. 
• Keep checkingyour Twitter Analytics data with insights gained from your personas to understand when they are active and the type of content they prefer. For example, posts during lunch or commuting hours might be receiving more engagement as users can check their timeline then.
• Twitter doubled its character limit to 280 characters in November 2017, but very few people use this opportunity. Instead, wemake good use of more characters to showcase good content and experiment with formatting styles.
• Replies on mentions from Twitter users can make a more significantimpression on users than just liking the mention. It also creates further avenues for engagement. You, as an agency, can ask follow-up questions to generate conversations further and get better insights. 

Facebook

The biggest social network, Facebook, came out with quite a few algorithms changes recently.

Here are the critical algorithm signals:

• The pages, individuals, or groups a user often interacts with are more likely to appear at the top of their feed. 
• The algorithm also tracks the user’s past engagement in terms of the media type. New in the block, Facebook Live videos are prioritized on the feed.
• The algorithm most values posts with the highest engagement.

Here’s how we use Facebook for a better reach

• Firstly, we conduct an audit to check which content topics or themes attract more audience. It helps us plan our activities wisely.
• Use the insights to create quality content that reinforces key brand messages, focusing on what the audience wants to read.
• Use the ‘Go Live’ feature to rank higher than just posting videos. Plan how a live session can add value to the candidates or your clients—for example, organizing a Q&A session where the candidates can understand the requirements of an employer or get their doubts on salaries and taxes cleared.
• Likes, reactions, and comments carry weightage in terms of ranking. But, urging users to do so can only demote your posts. We will ensure this never happens.
• We could also try Facebook advertising to engage more rather than just waiting for organic reach to work for you.

Instagram

Instagram works on creating a unique feed for every follower. Hence two of your recruitment agency followers will get a different feed, depending on how these two interact with your page. 

The algorithm predicts how much interest a user might have in your post and places your post suitably. Factors taken into consideration are how frequent or how recent your posts are, how frequently a user opens the App, how many accounts does the user follows, and the time they spend on the App.

How we use it for better reach

• We could tag your employees in posts or photos for branding purposes. 
• Audit and study personas to work on a strategy with the content and frequency of posts that attract your audience more.

It can be of huge help if your agency’s CEO or decision maker uses social media. It helps humanize the brand as there’s a face behind the brand. It helps in building trust and recognition among the users. CEOs are at the top of the organization, and them sharing insights and opinions will add value to the content. A CEO showcasing company culture by celebrating employees or talking about awards attracts more reach. When a CEO is active and vocal on social media, it attracts inquiries.