Toys, Games and Collectibles Stores Social Media Marketing

Social media marketing for toys, games, and collectibles stores can get your business flowing in the right direction. We create organic growth for your business, bringing sales and leads looking for these products. If you have a brick-and-mortar shop, we also provide you with a plan that gets you more footfalls. Does your toy shop get fewer visits than you want? Are you looking for someone who can set up your social media presence? Want the world to know about your toy and games store but aren’t quite sure how to promote it? Socinova is here to help! We transform your social media platforms to reach more potential customers with the right tools and knowledge.
Social Media Marketing for Toys, Games & Collectibles Stores

Before you get started, you will need to make sure your store offers a variety of products – that’s a given. We will make the best use of available platforms for your store online or offline and cater to your audience about what they are most likely to see.

With billions of active users, social media platforms are a no-brainer for setting up a store for your business online and using it as your virtual identity. Many social media channels offer an e-commerce platform that allows you to upload your product pictures, tag the products in videos and posts, and help your customers buy quickly.

How can Socinova help you promote your toys, games, and collectibles store?

  • Design a brand-specific logo to give a professional look to your business
  • We help you with attractive social media content ideas and strategies to promote your store online
  • We can create a website or mobile-friendly web pages that help you sell items online
  • Help you set up eCommerce shopping sites to list your products on the market

Launch your campaign ASAP - quick & hassle-free on-boarding!

Socinova’s Approach to Toys, Games and Collectibles Stores Social Media Marketing

Knowing Your Customers First

A toys, games, and collectibles store is a focused and niche business; thus, you might think marketing your offerings to children and creating content around the same concept would work. This is partially true. But you need to focus more on targeting people who will actually buy your products i.e. kids’ parents or people with the knowledge of how e-commerce purchases work.

Indeed, your content should appeal to the kids, but it should attract the parents’ attention and give additional information on whether the product is safe for their kids.

Promote Individuality

Gone are the times when people used to visit neighborhood toy stores for gifting purposes, especially from large brands. What they do today is just Google for the toy they want or simply put standard terms in the search box. For small toys, games, and collectibles stores online, having a presence on social media and the internet is not an option but a mandatory thing nowadays. Whether your niche is high-quality specialty toys, wooden toys, creative designs, or just excellent customer service, you should promote what makes you stand out.

Local Shop

If your primary goal is to bring more footfall to your local store, marketing with PPC ads or clickable fun ads on social media helps a lot. These days, businesses want more footfall since they are recovering from the COVID-led pandemic. Along with local ads, we also optimize your Google My Business and local business profiles for better results and sales. This helps your customers know that your toy store is a locally owned business and informs them about your operational hours and contact details.

Using Online Marketing

Online marketing works best when you want to connect with a large customer base at low costs. While you have all the channels set up, you need a specialized marketing expert who can solve your online marketing puzzles. Socinova is the right team for you. We put our efforts into channels that will probably work to find you new local customers and build long term relationships with existing ones.

Launching Store Events

Events help you draw a crowd that boosts your toys and games e-commerce store awareness and sales. We feature your events with game nights, charity drives, or even sales, all online, and plan for months in advance. We also plan seasonal and holiday-related toy events and sales or create parenting classes. We use these small business marketing tips through content to grow your business.

Referral Programs

We also create content with a referral program. We can manage referral programs for your brand and feature your content with small discounts for first-time referrals and offer a small reward to the person referring.

How can Socinova help you drive sales to your toy & games stores?

The secret to the success of our social media marketing services is personalization. We customize our content exactly as per your needs, which gets the ball rolling.

Our content featuring your store promotions will include:

  • Discounts, referral programs, festive offers to raise the sales volume
  • Promotional content for your store through Facebook’s paid advertising platform and online marketing
  • Strategy for print and radio advertisements to announce important deals

Our core services help you update your social media accounts daily with store activities, news, or offers.

We also ask your loyal customers to write reviews on social media pages or websites.


Channels We Use for Your Social Media Marketing

As a toys, games or collectives store, you have a variety of social networks to choose from for your marketing. A social media management company like Socinova can help you identify and focus on the right ones. 


With around 3 billion users worldwide, Facebook is a no-brainer for marketing your business and using it as your online storefront. Facebook also offers a full-fledged e-commerce platform that allows you to upload your product information, tag the products in videos and posts, and for customers to purchase with ease.


Instagram being a visual platform for entertainment and marketing, we use it to promote your products, display new launches and run advertising campaigns. Along with photos, it’s a treat for people craving new videos, reels of valuable products, showing your team, and showcasing your store. We maximize your presence on Instagram to catch the eyes of budding parents, toy enthusiasts with relevant and location-based hashtags on your content, for example, #ABCToys #FunToys #LearnwithToys. For reactive content, we make use of the Instagram Stories feature!


Video marketing is an essential service we provide with our professional social media marketing plans for your toys, games, and collectibles stores. YouTube is another excellent social platform to promote your products, and as the world’s second-biggest search engine, YouTube is definitely worth investing your time into. We achieve great results and traction for your brand by sending critical influencers within the toy industry some products to review or even creating your products’ reviews.

With our affordable social media plans, we invest in the channels you have time for, as it is always recommended to have a well-built social media profile with lots of fun and frequent content. We also decide about whom we are going to target or whom your brand wants to talk to. For example, we make sure your content reaches the parents buying the toys, whereas attractive videos are mostly watched by the end-users (the children).

The toys and games industry is booming, and it will never go out of fashion to gift kids with great toys. We market and capture enormous possibilities for your business and help you boost your online performance.

We bring new opportunities for your products and help you increase sales and grow your business with social media!

Here's a package we recommend for your toys, games, and collectibles stores:


Get established.



Success Stories & Reviews



Increase in Paid Ad Conversions


Leads in 6 months
Content Marketing
Social Media


Increase in Website Sessions


Increase in Social Engagement
Social Media


Increase in Contact Form Submissions


New Social Posts Created

Reviews from Facebook and Google

This is an expert team of social media and marketing professionals. Highly recommend for start up and small businesses that want to jump start their marketing efforts.
Renee Walker
Vedarth Deshpande and his team are very tremendous to work with! Very responsive to social media suggestions and recommendations and positively involves his clients in the process to provide the best quality service · ️
Meaza Orokii
Socinova is an excellent company. We’ve worked with them for over a year now and they have been very professional and their creative ads have generated our company hundreds of leads!!
I’ve been working with Socinova for only a few months now but have seen an increase in social media followers, likes, comments and most important…leads! They are highly responsive, professional and affordable. I highly recommend them!
Ronnie Fulton
Vedarth is wonderful to work with and has been great on many projects. He is able to deliver quality & communication.
Mark Connect
Vedarth as done a wonderful job accommodating my businesses needs. I would highly recommend this company’s services.
Sanatosha Sewar
I recommend Socianova to all my friends who say social media marketing is too hard to do while running a business! Premium work at affordable prices
Dannielle MacDonald
Vedarth & his team were fantastic to deal with! Highly recommend. Thanks for everything !
Emma McMahon
Professional, and knowledgeable. Always willing to help as much as possible to ensure your needs are met. Definintely would recommend to anyone.
Joshua Sunny Chuah
Vedarth as done a wonderful job accommodating my businesses needs. I would highly recommend this company’s services.
Dax Robinson
Great company! High quality posts and social media content. Always willing to help with a quick response time. Best value for the money for all social media needs that I have encountered.
Raffie Conca
Great Service, Reliable, Timely responses and reply, Always willing to work with you to fit all your needs. would recommend to anyone.
Alex Massa Jr.

Toys, Games and Collectibles Stores Social Media Packages Starting at $99/mo

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Stop random acts of marketing. Get help.

Throwing random content or ad campaigns on social media doesn’t work. Get help from a strategic partner like Socinova.