Toys, Games and Collectibles Stores Social Media Marketing

Knowing Your Customers First

A toys, games, and collectibles store is a focused and niche business; thus, you might think marketing your offerings to children and creating content around the same concept would work. This is partially true. But you need to focus more on targeting people who will actually buy your products i.e. kids’ parents or people with the knowledge of how e-commerce purchases work.

Indeed, your content should appeal to the kids, but it should attract the parents’ attention and give additional information on whether the product is safe for their kids.

Promote Individuality

Gone are the times when people used to visit neighborhood toy stores for gifting purposes, especially from large brands. What they do today is just Google for the toy they want or simply put standard terms in the search box. For small toys, games, and collectibles stores online, having a presence on social media and the internet is not an option but a mandatory thing nowadays. Whether your niche is high-quality specialty toys, wooden toys, creative designs, or just excellent customer service, you should promote what makes you stand out.

Local Shop

If your primary goal is to bring more footfall to your local store, marketing with PPC ads or clickable fun ads on social media helps a lot. These days, businesses want more footfall since they are recovering from the COVID-led pandemic. Along with local ads, we also optimize your Google My Business and local business profiles for better results and sales. This helps your customers know that your toy store is a locally owned business and informs them about your operational hours and contact details.

Using Online Marketing

Online marketing works best when you want to connect with a large customer base at low costs. While you have all the channels set up, you need a specialized marketing expert who can solve your online marketing puzzles. Socinova is the right team for you. We put our efforts into channels that will probably work to find you new local customers and build long term relationships with existing ones.

Launching Store Events

Events help you draw a crowd that boosts your toys and games e-commerce store awareness and sales. We feature your events with game nights, charity drives, or even sales, all online, and plan for months in advance. We also plan seasonal and holiday-related toy events and sales or create parenting classes. We use these small business marketing tips through content to grow your business.

Referral Programs

We also create content with a referral program. We can manage referral programs for your brand and feature your content with small discounts for first-time referrals and offer a small reward to the person referring.

How can Socinova help you drive sales to your toy & games stores?

The secret to the success of our social media marketing services is personalization. We customize our content exactly as per your needs, which gets the ball rolling.

Our content featuring your store promotions will include:

• Discounts, referral programs, festive offers to raise the sales volume
• Promotional content for your store through Facebook’s paid advertising platform and online marketing
• Strategy for print and radio advertisements to announce important deals

Our core services help you update your social media accounts daily with store activities, news, or offers.

We also ask your loyal customers to write reviews on social media pages or websites.

Channels We Use for Your Social Media Marketing

As a toys, games or collectives store, you have a variety of social networks to choose from for your marketing. A social media management company like Socinova can help you identify and focus on the right ones. 

Facebook

With around 3 billion users worldwide, Facebook is a no-brainer for marketing your business and using it as your online storefront. Facebook also offers a full-fledged e-commerce platform that allows you to upload your product information, tag the products in videos and posts, and for customers to purchase with ease.

Instagram

Instagram being a visual platform for entertainment and marketing, we use it to promote your products, display new launches and run advertising campaigns. Along with photos, it’s a treat for people craving new videos, reels of valuable products, showing your team, and showcasing your store. We maximize your presence on Instagram to catch the eyes of budding parents, toy enthusiasts with relevant and location-based hashtags on your content, for example, #ABCToys #FunToys #LearnwithToys. For reactive content, we make use of the Instagram Stories feature!

YouTube

Video marketing is an essential service we provide with our professional social media marketing plans for your toys, games, and collectibles stores. YouTube is another excellent social platform to promote your products, and as the world’s second-biggest search engine, YouTube is definitely worth investing your time into. We achieve great results and traction for your brand by sending critical influencers within the toy industry some products to review or even creating your products’ reviews.

With our affordable social media plans, we invest in the channels you have time for, as it is always recommended to have a well-built social media profile with lots of fun and frequent content. We also decide about whom we are going to target or whom your brand wants to talk to. For example, we make sure your content reaches the parents buying the toys, whereas attractive videos are mostly watched by the end-users (the children).

The toys and games industry is booming, and it will never go out of fashion to gift kids with great toys. We market and capture enormous possibilities for your business and help you boost your online performance.

We bring new opportunities for your products and help you increase sales and grow your business with social media!