As per recent statistics of 2021, Pinterest has a total of 478 million+ monthly active users! If you’re thinking about how you can tap your target audience among this, let us paint the huge scope for you! There are almost 5 billion+ Pinterest boards out of which users save almost 240 billion Pins. Businesses have a huge scope right there. All you need is our strategic marketing plan to reach your audience.
Alongside the various social media platforms available at your disposal, here comes a platform that could help you connect with your female audience on a massive scale- Pinterest! With the help of our Pinterest marketing services, you would be able to:
- Increase Your Brand Awareness Among Women
- Increase Your Customer Engagement
- Improve the Consistency of Your Brand
If that’s too confusing for you, let’s just try to understand simply.
Why are our Pinterest marketing services important for your business?
Pinterest is one of the biggest marketing platforms accessible to you with a huge female user base. Women just love to scroll their way through Pinterest. It has been reported that about 93% of the people that scroll on Pinterest proceed further to make their purchases. Don’t you want a piece of this action?
Features of Pinterest
Pinterest is an amazing platform that’s based on more visual content than text content. Unlike Instagram, this platform allows linking your visual content directly to your website. In addition, the platform works on the concept that you can highlight (Pin) whatever you like. It stays on the user’s board, and they may go back to it whenever you like. Here are the features that make Pinterest different from other platforms:
- Boards – It is a space that displays images of the same category based on their similarities. The pins you publish on your profile are decluttered and organized efficiently.
- Secret boards – These boards are visible only to the owner of the account and are hidden from the common audience. People make these for themselves and may later change the privacy setting to make it visible for all.
- Group boards – These boards are created when multiple people create pins on a single board as they all are of the same category.
- Pins – Pins can be banners, infographics, images that you publish on your account. These usually have a direct link attached to their website.
- Repins – Just like the reshare option on other platforms, repining is sharing an image that is already pinned by someone.
Socinova helps businesses understand these features and makes the optimum use of them in all the strategies that are planned. The platform is successfully used as a powerful tool that can help increase brand awareness and create engagements and relationships, resulting in a boost of conversions.
Wondering what you should expect?
Benefits of Investing in Pinterest Marketing Services
Pinterest is like an online catalog that you can easily use for marketing your products or services. It has the potential to increase website traffic considerably when Pinterest marketing is strategically used with other social media marketing. Here are a few benefits of Pinterest marketing:
Engagement Among an Enthusiastic Community
The audience on Pinterest is already engaged, unlike on other platforms. They are always sharing pins in groups that benefits your business because you already have an enthusiastic community you can target. Hence, you can get great exposure in a shorter period. Also, Pinterest ads do cost less than ads on other platforms, so you get paid exposure at a lower cost too.
Increased Website Traffic
Pinterest can be of great use if your business caters to creative and eye-catching products. Each image is backed up with a link to your website which helps increase the website traffic. So it not only affects your visibility but there are high chances it will affect your sales too. Alternatively, we could also integrate Pinterest on your website so that the traffic flows both ways. A website visitor can view and interact with your content through the Pinterest widgets and buttons, in just a few seconds.
People use it as a huge visual search engine. Surveys have shown that people who pin more have better purchasing credibility than people who don’t pin. Hence, your strategies are bound to get better sales.
Check ‘What’s Hot’
It is one of the best platforms to see what is trending and what your audience loves. It gives us an opportunity to position your products and services in such a way that it’s appealing to your users.
Use of Analytics
The platform also enables us to check the analytics of your Pins, especially of those which have been linked to your website. This is a great way to measure success as we can check the clicks, views, engagements, and impressions. In addition, Pinterest advertising can easily be checked from the ‘Ads’ tab.
How can Pinterest be used for Marketing?
Your Pinterest marketing campaign will only be successful if you use the right strategies and tools. Here are a few ways Pinterest can be used for marketing.
The best engagement tool
Start sharing content on Pinterest boards so that your followers can explore them. We can organize them into plans, themes, ideas, etc., which can make it easy for your users to find what they are looking for. When you have established your content on your boards, we can start inviting people and make it a ‘group board’. This enables your users to add similar content types and increase engagement on your profile.
This platform is full of infographics that are how-tos, guides, or tutorials. Hence, we can take the opportunity to educate your followers.
Build a community of your target audience
Categorized content will bring in like-minded people wherein we can create a community that increases your brand awareness. Posting regular content with links for your followers will drive traffic towards your website. Frequent interactions with the community will eventually lead to brand loyalty and then sales.
Featuring posts on the website
Pinterest is mostly about visual content but that doesn’t mean that we will forget about your long-form content. The feature to link can be used in this context. For example, we can pin a photo or video and link it to one of your blog posts. In this way, we can perfectly showcase your expertise in all forms.
To simplify, here’s what is included in our Pinterest marketing services. By no means this is exhaustive.
Pinterest Marketing Strategy
The first step is having a perfect marketing strategy. We will appoint you a Pinterest marketing expert from our team who excels at the utilization of Pinterest. Using her expertise, you will be able to develop a perfect Pinterest marketing strategy that will help you reach your goals.
Pinterest Pins Creation
Once the strategy is in place, now it’s time to create pins for your brand with original content. Our experts will develop unique eye-catching content that will force your audience on Pinterest to click on your pin and redirect them to your website!
Pinterest Growth
After your pins are successfully published, we will help you increase the awareness of your page. We will interact with other users on Pinterest to build some activity around your page. We will promote your page in groups, emails, and many other places. We will also utilize Pinterest-promoted pins to increase engagement with your potential audience.
Pinterest Profile Optimization
We want your page to be the best and rule its way over Pinterest. To help you achieve that, we will analyze the past performance of your page, and after a thorough analysis and research, we mark the growth. If the results are positive, we need to capitalize on them, and it’s our job to optimize the page to the very best. Our Pinterest marketing services include checking what’s currently wrong with the strategy and successfully turning things around.
Pinterest Marketing Reports
The marketing report comes at the very end of your monthly Pinterest marketing campaign that will provide you with detailed information about your Pinterest marketing campaign and analyze its success and failure ratio. You will be provided with the report every month so that you can monitor the progress.
Most companies witness the benefits of various social media platforms and fail to capture the power of Pinterest when it comes to marketing to the female audience. So we must take advantage of the things that other companies fail at. They don’t understand the importance of this platform, and that’s where you need to shift your focus. It’s now time to do the much-needed and raise your sword higher than anybody else. Sign up with Socinova’s Pinterest marketing services today!
FAQ About Socinova's Pinterest Marketing Services
1. Which services are covered under your Pinterest marketing services?
Our standard Pinterest marketing packages include daily pinning, targeted following, managing comments, and reporting weekly analytics. Please get in touch with us for personalized Pinterest marketing packages!
2. How many times a week will you be pinning to my Pinterest profile?
It depends on your Pinterest marketing package, but generally we post 5-7 times a week to your Pinterest profile. This includes personalized pins to help grow your brand on Pinterest.
3. How will you know what to share to my Pinterest profile?
We’ve been providing Pinterest marketing services for more than seven years. We’ve handled more than 1,800 individual company accounts from over 25+ industries. So that will tell you that we’re experienced enough when it comes to Pinterest marketing. Plus, our expert team of Pinterest marketers does extensive research for all clients to understand which type of content will be best for them.
4. Is Pinterest really relevant for my business?
If your business has women as its target audience, then yes. 60-80% of Pinterest’s user base are women, so it’s an excellent marketing tool for companies who want to reach women on the internet.
5. What results can I expect from your Pinterest marketing services?
The biggest benefit is the professional Pinterest content that will be done for you. Your customers and prospects will love seeing the engaging, useful pins being posted to your Pinterest account. Along with great content, our Pinterest marketing services will also increase your brand’s engagement on Pinterest and generate more website traffic. All this will ultimately grow your sales.
Specific businesses involved in fields like retail, real estate, local businesses, artists, non-profits, and crowdfunding can benefit a lot from Pinterest. But, that is not all! Mainstream fields like healthcare, engineering, education, politics, technology, software, finance have proved to be great marketers with the right B2B engagement on Pinterest.
Socinova can help you build your Pinterest following by promoting your account on other social networks. We can help you find and follow accounts that would want to follow you back. We also help you with the appropriate hashtags and keywords that can be used in your posts. Remember that Pins last forever, so your investments surely do have long-term benefits.
The best takeaway is that Pinterest is just not another social media platform. Don’t wait for your competitors to move ahead!
Have more questions? No worries, just call us, email us or message us! Our team is happy to help you learn more about Pinterest marketing services and get started whenever you are ready!
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