1. Determine the Goal
To decide the purpose of your social media graphic design, ask yourself the following questions:
- Who’s my target audience for this design?
- What social media sites do my ideal customers use on a regular basis?
- What tool does my target audience use to access social media content?
- What’s the message I’m trying to spread with this graphic on social media?
- Which kind of emotion do I want to evoke from viewers?
- What action do I want users to take after seeing this design?
2. Size Matters
The second step in the graphic design of your social media posts is to decide the exact size of the canvas.
Each social platform — such as Facebook, Instagram, Pinterest, LinkedIn, and Twitter — requires photos with different specifications and image styles. Identify which platform(s) you want to share your designs before you start the design.
You’re going to have to resize the image to match the different sizes of each platform you’re planning to share your post on. It may sound time-consuming, but a quick size check might make a difference between the cutting out of the most critical design feature and the flawless user experience.
3. Tell Your Message Visually
Most people click through social media links somewhat distracted and only for a few minutes at a time. Using graphics – such as real stock images or informative illustrations – with minimal text can help you catch their attention and tell the story as easily as possible.
Statistics clearly show that humans extract information more effectively when combined with relevant graphics. This makes sense because of the way our brains interpret language; each language character must be interpreted as a separate picture in your brain before the meaning of each word as a whole can be interpreted.
4. Good Contrast is the Secret Behind Great Design
The right combination of light and darkness will bring to life every graphic design on social media.
Combine contrasting colours to make your social media graphic design a scroll-stopper. Colours that contradict each other on the colour wheel are the most eye-catching colour combinations. Many of the opposite colour pairs are pinkish-red with aqua blue, light green with magenta, and bright yellow with purple plum.
5. Research the Business Visual Identity
Build a better user interface by researching the visual identity of a company before you start selecting the design elements.
The best way to learn the visual identity of a brand is to refer to their branding guide. The Branding Guide is a series of pre-selected fonts, colour schemes, design elements, logo variants, and sample graphics that accurately reflect a brand.
But if you do not wish to hire an agency and go the DIY way, you can still make your company stand apart on social media.
If you follow the tips given on this page, you can create stand-alone social media posts that catch the attention of your audience.
- Grabbing the attention of users in a busy social environment
- Adding to your company’s reputation and character
- Demonstrating knowledge, quality and passion
- Showcasing products effectively
- Improving the performance of paid advertising