Why is social media marketing important for startups?
Without any jibber jabber, here are a few points that are worth noticing:
Social media platforms have an audience base of over 4 billion people
Facebook, YouTube, Instagram are the most widely used social media platforms and can help you promote pretty much any product or service
Around 73% of marketers believe social media to be an effective marketing medium for their startup
Each person spends an average of 2 hours and 25 minutes on social networks and messaging
- 79% of people say that user-generated content on social media significantly impacts their purchasing decisions
Considering how well rooted social media is in our lives, we don’t think we need to justify why you need to focus on it. These stats show a clear picture how social media marketing for startups can surely help you increase your sales and reach.
Your social media profiles are often the first impression of your brand. Every social media marketing campaign, big or small, needs an effective strategy to make a strong first impression, both online and offline. Digital media is growing and influencing people constantly, and social media marketing dominates a major part of it. Keeping up with the growing influence of trending social media platforms on people, creating a strategy to keep customers engaged, and reaching new audiences is hard, but not impossible. Socinova can help you in this. We believe that social media content creates a meaningful impact on digital communities to help build an online presence for a brand. Your startup needs to focus on social media branding, just as much as your customer service or sales.
How can social media help your startup grow?
High traffic at a low price
Many times, startups have a resource crunch. So, it’s important to spend your budget wisely while planning your marketing strategy. While most media can cost heftily, social media marketing fits the bill in tactful promotions, especially with Socinova. It’s highly cost-effective too. If planned correctly, social media can bring you a higher return on your investment. It will attract the right audience that most likely converts into customers. Always remember to create and include striking visual content, as it will get the users’ attention quickly.
Though there are so many benefits of social media marketing for your startup, these benefits pretty much sum up how important social media can be.
Which social media channels should your startup invest in?
Social media marketing is certainly not an easy investment, but it should not burn a big hole in your marketing budget as well. If you find hiring an in-house social media marketing team expensive, you can consider outsourcing your marketing to an agency like Socinova, which provides affordable social media marketing services for startups.
Since so many social media channels are available for marketing activities, it might get difficult for your startups to choose the ones that deserve your most attention. Contrary to popular belief, your startup does not need market itself on every social media platform available. In fact, having a presence on multiple social media channels can sometimes be more harmful than beneficial. The best way to generate maximum traction is to focus on the channels that cater to your target audience. Startups should then actively post organic content and publish social media advertisements on such platforms.
The first thing your startup needs to find out is which social media channel your audience is using the most. It will be a waste of time if you focus on a channel your audience doesn’t use. The next step is finding the other channels your startup can work great with. For example, visually-driven niches commonly use Instagram and Pinterest while B2B brands usually use LinkedIn.
If you’re unsure about which social media platforms to use, there’s no harm in using various social media channels in the initial months to decide on the right channels once you experience good results.
Instagram helps you level your startup’s playing field by making your name popular among millennials, thus giving your audiences reasons to start talking about your brand. At Socinova, we create engaging content that helps your startup become a recognizable brand. We keep looking for relevant audiences and get your startup ahead of the game. We create content for Instagram around various giveaways, offers, contests, polls, and forms to help you engage your customers and prospects.
Facebook is meant to woo your audiences and engage them in various activities that are innovative in multiple ways. Videos, polls, livestreams, chatbots, everything’s on the table! We catch the occasion, get our creative ideas on the field, and create Facebook content for startups to help users stay engaged with your brand.
Twitter allows your business to establish itself as an authority in your industry. We run Twitter-specific campaigns and post interesting tweets to keep the momentum going. We try to build unique relationships with your tweeple. Other than regular posting, we also follow influencers in your business area to generate more quality content.
Pinterest’s virtual pinboards connect your startup with your target audience and prove the term – pictures speak a thousand words. We share everything that triggers your audiences’ curiosity and integrate content with relevant hashtags and keywords. We place highly useful links that lead your visitors to your business to increase your website traffic.
LinkedIn offers a network full of peers and professionals in your industry. We build brand awareness campaigns and post relevant content to enhance credibility for your business. We promote your startup’s thoughts, gain leads and opportunities for you to grow your startup professionally.
Socinova’s Unique Approach to Startup Social Media Marketing
Our primary service is to create engaging content for your startup and post it on your social media profiles. We make sure your audience finds your content useful, informative, and entertaining at the same time.
Why choose Socinova’s startup social media marketing services?
We believe that the original ideas of your startup need original content that resonates with your community. This can be a true differentiator in your way to becoming a Unicorn.
Years of Proven Experience in Social Media Marketing
Social Media Tools Know-How
We are well versed with the industry-leading tools to augment your social media presence, increase your engagement and bring you more qualified leads.
We understand how difficult it is to start and run a company, we are a startup as well. So when you work with us, you can be sure that not only we’ll provide results, but quality advice that can help you build your startup. Explore our packages today to get started with our startup social media marketing services!