It is impossible to ignore social media’s power to attract potential customers. If you are new to the field, it can be hard to know where to begin. Before you start targeting prospects on social media, you need to know who you wish to appeal to. Social Media Managers take time to research your target market and understand what they want.
One of the best means to move forward with your social media strategy is by having a clear understanding of your target audience. Social media is the ideal platform for discovering insights about your target audience, such as where they’re most active and what they care about. When you have more important information about your social media audience, you put yourself in a better position to succeed in growing and optimizing your presence and applying your findings to other marketing channels. Social Media Managers at Socinova are effective at doing exactly this!
It is not uncommon for businesses to realize that they have been targeting the wrong social media audience. Social Media Managers are employed to make sure companies know the right way out. Our Social Media Managers at Socinova are great at Social Listening, which is ideal for finding out the habits of potential and returning customers by analyzing ‘the conversations and trends happening not just around your brand, but around your industry as a whole, and using those insights to make better marketing decisions.’ This kind of information helps the social media managers tailor social media content and advertise for better results and gives helpful direction to the sort of users you should be targeting with content and promotions.
Who is a Social Media Manager?
A social media manager, in many ways, is the same as a community manager. The person acts as a leader who oversees your social media strategy, from scheduling posts to reporting on performance. In addition, a social media manager is responsible for managing a team and checking the quality of all posts, ensuring that they adhere to the business’s social media policies.
They are in charge of representing a business across social media channels as the sole voice of the brand. They reply to comments, compile campaigns, and create fresh and innovative content. In addition, they offer organizations the guidance needed to enhance their online presence. With clear goals like: “optimize brand awareness” and “advance website traffic,” social media managers at Socinova grow your business through social media networks such as Instagram, Facebook, and LinkedIn.
Benefits of Hiring a Social Media Manager
The social landscape is constantly changing. A social media manager can help keep track of all algorithm changes and new trends within the platform and adapt your strategy and content based on the latest updates. Here are a few ways in which a social media manager can benefit your marketing:
Find out where your audience is most active
Social media managers understand that social media changes continuously, and it’s best to stay up to date with current data. Therefore, they cross-reference the target audience demographics with typical social media statistics.
Engagement on social media is essential
An employee posting randomly on your social media platforms, having no strategy, can do a disservice to your brand. Social media is not a set-it-and-forget-it tactic. In most situations, this approach can do more harm than good. This is why engagement is so vital. Social media managers at Socinova are constantly monitoring the brand’s pages for reputation management and obtaining extra insights that can help the brand in the long run.
Protect your brand reputation
Social media managers at Socinova are constantly on high alert to each message, review, and comment happening within social media regarding the client’s business. They have the proper process in place for targeting, but they’re also aware of how to conduct themselves within the platform, representing the brand. It is essential that the social media manager develops not only the right voice and language of the brand within social media but also works with other individuals within the business – like PR and customer support – so that contingency plans are put in place, well before a social media mishap takes place.
Grow your social media audience
Growing the social media audience is the ultimate goal and the primary job of a social media manager. Having a big audience within social media improves reputation, thus bringing more opportunities to your brand. In addition, having a big audience can help spread the good news, which can grow your social media base and grow your leads and revenue.
Get accurate tracking and reporting
Having a social media manager in charge of all your social media efforts can help you advance your existing campaign. In addition, a social media manager can help keep your brand agile – switching objectives, creatives, or content if the current efforts aren’t giving any results. For example, social media managers at Socinova always check the campaigns regularly, turning underperforming ads off and optimizing other campaigns to ensure the business money is being well spent and the goals are being met.
Wondering what you should expect?
What does a Social Media Manager do?
A social media manager’s first job is to implement an effective marketing plan.
The fast-paced nature of social media means that these strategies are often short-term. While plans vary, social media managers at Socinova begin with identifying target customers and establishing a content schedule. Social media managers also:
- Support the growth of brand identity: they show the “why” that helps customers resonate with your business.
- Support promotional strategies: social media managers offer insights into paid advertising, influencer marketing, and organic traffic.
- Key to social communication: the role determines how often a company should post on each social media platform and is responsible for replies.
- Compile engagement strategies: the social media manager listens to, responds, and engages with your audience across all channels. This increases sales and advances customer relationships through engagement.
- Engage in visual design strategies: whether the profile pictures or team pictures, a social media manager ensures that social media content visually matches the brand.
- Establishes a conversion strategy: the social media manager understands followers’ pain points and concerns. This helps them suggest how to convert fans into clients.
- Measure and prove ROI: social media managers at Socinova set measurable goals for a new campaign across relevant channels and create a report to track performance. They use a social media campaign calculator to meet business objectives at the correct cost.
Content is king. We're the kingmakers!
YouTube
Google My Business
Tools we use!
Myths about Social Media Managers
- Social Media Managers work only a couple of hours a week
This is perhaps the biggest misconception of all. Social media management is not a challenging task, but it does require strategy, creativity, and some serious time.
- Social Media success is a gamble
Some social media managers might have you believe that a lot of it comes down to luck. However, that is not true. Social media managers at Socinova acquire knowledge of the client, their business, industry, target audience, competitors, and then work with the company to develop branding guidelines and communicate them efficiently with the target market via social media platforms.
The ideal social media campaigns mix strategy, planning, creativity, and research. Ideally, the end outcome is a big, engaged audience that develops loyalty towards the brand.
How to Go About Hiring Social Media Mangers for Your Company
You may have to put in a lot of effort to pick the perfect people for your social media team, but trust us when we say that in the end, your hard work will pay off, and it will all be worth it. Here are a few suggestions about where you might find the perfect and most qualified candidates for your social media managing team:
- Consider Hiring Former Workers or Employees
Sometimes the best people for the job are sitting right under your nose, meaning that you don’t have to look very far to find the right people. However, you must seriously consider hiring previous employees who maybe couldn’t make optimum use of their skills because they were stuck in the wrong department doing something they were not cut out for. Try taking a chance on them, and you might be pleasantly surprised about how well they work in your social media managing team.
- Networking Events
This is a rather obvious suggestion, but essential nonetheless- make full use of networking events such as conferences, industry events, etc., to reach out and connect with people who are likely to be a good fit for your team.
- Internship Programs
Internship programs aim to find good employees who can take your business to greater heights, so make sure you watch over these fresh and enthusiastic candidates carefully to choose the brightest among them for your team.
- Social Media
We live in a digital world, so we would be remiss if we did not mention social media as an ideal platform to seek and scope out promising candidates for your social media management team. Make full use of Facebook, LinkedIn, and Twitter to find the most qualified people for your team.
Socinova’ Social Media Manager Packages
At Socinova, we offer all our social media management services under four diversified plans:
- Trial: ($99/per month): In this Package, our social media managers offer twelve high-quality branded posts on platforms like Facebook, and Instagram per month. The other services included are an initial campaign strategy, a monthly content calendar, unlimited chat and email support, and hashtags for engagement.
- Starter: ($260/per month): In this Package, our dedicated social media managers offer twelve high-quality branded posts on platforms like Facebook, Instagram, and LinkedIn per month. The other services included are an initial campaign strategy, one custom branded vertical video, a $30 Facebook ad spend, community management, pre-approval of posts, monthly social media analytics dedicated account manager, unlimited chat and email support, and hashtags for engagement.
- Regular: ($450/per month): In this Package, our dedicated social media managers offer twenty high-quality branded posts on platforms like Facebook, Instagram, Google My Business, and LinkedIn per month. The other services included an initial campaign strategy, two custom branded vertical videos, one horizontal promotional video for YouTube, advanced ad targeting, a $60 Facebook ad spend, community management, monthly content calendar, pre-approval of posts, monthly social media analytics and strategy consultation, unlimited chat, email, and phone support, and hashtags for engagement.
- Plus: ($625/per month): In this Package, our dedicated social media managers offer twenty high-quality branded posts on platforms like Facebook, Instagram, Google My Business, and LinkedIn per month. The other services included an initial campaign strategy, two custom branded vertical videos, two horizontal promotional videos for YouTube, 1 SEO blog post + uploading to your website, advanced ad targeting, a $100 Facebook ad spend, 5 retarget/conversion ads, conversion tracking installation, community management, monthly content calendar, pre-approval of posts, monthly social media analytics and strategy consultation, unlimited chat, email, and phone support, and hashtags for engagement.
Success Stories & Reviews
PPC
Website
130%
Increase in Paid Ad Conversions
2X
Leads in 6 months
Social Media
71%
Increase in Contact Form Submissions
1,500+
New Social Posts Created
Our Process: How do social media managers work?
If you’re wondering what it’s like to work with social media managers, like the team of Socinova, this section offers a sneak peek at our strong client experience. With a 100% client satisfaction guarantee, you can trust Socinova for its unparalleled services.
Our social media management process has four crucial steps:
- Remotely meet with your social media account manager
- Discuss an in-depth analysis of your social media presence
- Get a custom, data-driven strategy
- Observe accurate, tangible results
Meet with your social media account manager
When you invest in social media management services from Socinova, you get a dedicated social media manager. The particular social media manager oversees and manages each aspect of your social media campaign, from the content of your posts to the design of your pictures.
We also lead your social media strategy, researching your company’s online reputation, past social media performance, and competition. Our hands-on approach is why our custom strategies have generated adequate revenue for clients in the past 3-4 years. Our dedicated managers go beyond understanding your business and competitors. They also take an active interest in you and your team.
This approach makes a tremendous difference in the experience as a client. You can easily connect with our social media manager with questions. Plus, you can be comfortable asking questions about the strategy, no matter how advanced or basic they may seem.
Discuss an in-depth analysis of your social media presence
Once our dedicated social media manager meets with your team, whether via phone call or in-person, we take the next step in launching your social media campaign. We conduct massive research during this phase, looking at your competitors, history, and more. This particular research serves as a valuable reference for the social media manager. It offers them helpful information about what your company’s strategy will need to do to succeed. Additionally, it reveals unique opportunities or hurdles.
Our dedicated social media manager shares all the findings with your team. For instance, they may highlight the performance of a competitor’s social media strategy. Or, they may portray the tremendously positive reputation of your potential brand online. All this vital data offers the manager and the business a foundation for a strategy.
Get a custom, data-driven strategy
Our dedicated social media manager then starts developing your custom social media marketing strategy. He uses his research, plus your team’s feedback, to create a short and long-term strategy that aligns well with your goals. The dedicated social media manager also takes references from industry-specific information via past social media campaigns. This information, exclusive to Socinova, encompasses 100s of information points. It also offers your business an unparalleled benefit for marketing on social media.
Observe accurate, tangible results
Once you and your team approve the strategy, the dedicated social media manager can create your monthly deliverables, like custom images, posts, and advertisements. Each month, your team will need to review and approve the deliverables, which are quick and straightforward with our toolkit. Following your strategy’s launch, the social media manager can monitor the performance of the posts, ads, and more. If you have queries, you can trust your account manager to reply within 48 business hours.
Your business will observe noticeable changes daily in the following months of your social media campaign. For example, you may see more results via social media, such as comments or queries on your social media pages about your products, services, company, or events. This is our ultimate goal at Socinova.
We wish to curate real, tangible change for your business. This kind of change can benefit your business in accomplishing challenging, long-term goals, like hiring extra team members, expanding into a new sphere, or launching more services or products. While this type of change may seem impossible with social media marketing services, it is possible. We have helped our precious clients generate thousands in revenue, hundreds in leads, and more with our digital marketing offerings. Your business can experience real success with Socinova too.
With a custom, data-driven strategy, plus an experienced social media manager, you can launch and maintain a campaign that benefits your marketing goals. Plus, our dedicated manager will continue to optimize and improve your strategy to maximize your success.
Are you looking for a way to ensure the success of your business in this fast-paced digital world? Then, you have come to the right place. Socinova can help you succeed through your digital marketing with our focus, energy, and authenticity. So, reach out to us today and allow us to help your business flourish in this digital world.
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