Every construction company eventually reaches a point where they feel that are not landing any more high-paying projects. You probably either feel stuck in a certain segment, or feel unable to scale.

How big is the construction industry in the US?

The construction business is a major contributor to the U.S. economy. The industry has more than 753,000 employers with over 7.8 million employees and creates nearly $1.8 trillion worth of structures each year.

Construction is one of the largest customers for manufacturing, mining, and a variety of services.
Approximately 2.9% of the US workforce works in construction. That’s about 7.8 million Americans employed by the construction industry, as of 2023.

There are 3,787,470 Construction businesses in the US as of 2023, an increase of 2.5% from 2022.
The number of businesses in the construction industry in the US has grown 2.5% per year on average over the five years between 2018 – 2023.

What is the role of digital marketing for a construction company?

Digital marketing for your construction company is a crucial thing. It enables you to build awareness of the existence of your construction company in the market & establish your niche.

Construction marketing plays a vital role in generating leads & acquiring customers through various marketing channels like digital marketing, content marketing, & business events.

So today in this blog, we will discuss 5 strategies that will help you create a winning digital marketing strategy for your construction company.

1. Develop an Inbound Marketing Strategy

Developing an inbound marketing strategy for a construction business can help attract potential customers, establish your brand as an industry authority, and generate quality leads.

To simplify the concept; it is a strategy that works on the ‘pull’ marketing strategy which involves attracting clients to your business with high-quality content rather than just pushing promotional content.

The journey starts with attracting strangers to your website, social media pages, or any marketing channel with the help of blogs & publishing content on social media.

Then, to convert the visitor mediums like lead forms, landing pages, and call to action are used.
Once the lead is closed, we need to delight them, provide good service, take regular feedback & implement them. These leads after the completion of projects become our promoters!

2. Consider Content Marketing

Developing a content marketing strategy for a construction company can help establish your brand as an industry authority, attract potential customers, and generate quality leads.

What content you post on your social media profiles & your website, decides the type of leads you want to attract.

Basically, deciding a content marketing strategy starts with deciding your target audience, and further strategy is formulated based on it.

Once you have decided on your target audience, you need to research the type of content that most of your target audience is resonating to & have to create similar content to it.

After successfully completing the research, create content that users will like to engage with & share it forward – this will increase your reach tremendously!

3. Create an Email Marketing Strategy

As a construction company, leveraging email content effectively can help you showcase your expertise, build trust, and generate valuable leads.

Here’s how to compose an email that gets more qualified leads:

Personalized Subject Lines: Capture your recipients’ attention right from the start by using personalized subject lines that are relevant and enticing. Incorporate their name or reference their specific project or industry.

Clear and Engaging Introduction: In the opening paragraph, provide a brief introduction that clearly communicates your value proposition and highlights what sets your construction company apart. Keep it concise and compelling, emphasizing the benefits your recipients can expect from working with you.

Call-to-Action (CTA): Guide recipients toward the desired action by including a clear and compelling call to action. Whether it’s scheduling a consultation, requesting a quote, or exploring your portfolio, make it easy for them to take the next step.

Creating Urgency: Readers tend to interact more spontaneously when they sense currency. This can be created by offering limited-time deals.

Keep it Crisp: An ideal email consists of 100-200 words. The email should have fewer words but should be communicating the information effectively & efficiently.

4. Marketing Automation for Construction Leads

Construction is a business in which you need to be well connected with your leads & that too personally. Your sales team should be available as per their comfort.

But, being available all the time may be a hard & energy-consuming process & can drain up your resources.

This is where automation can come in as a blessing to you. You can automate various marketing activities to give prompt responses to queries from leads.

With the help of automation, you can automate sending & replying to emails, and quick responses on Instagram, WhatsApp, and Facebook.

If executed correctly, marketing automation can simultaneously decrease your time spent on personal outreach while improving your lead conversion rates.

5. Reputation Marketing for Construction Companies

In the construction business, it’s all about trust & reputation. Especially for the first timers that want to work with you, you should be able to portray a good reputation & establish trust.

You can ask for Google reviews from your customers, which then can be used on the website as well as can be posted on your social media accounts. This will increase the trust between you and your potential leads.

Always seek feedback, and take it seriously. Then find ways to implement it, in order to be more customer friendly & have a smooth overall process.

Implementing the above-discussed strategies can immediately enhance your marketing practice & may start giving you results by landing high-quality leads.

Need an expert who can professionally manage your digital presence?

Contact Socinova! We are a social media management firm who have worked with several real estate and construction companies, & we would love to use that expertise to help enhance your digital presence & grow your business!

This blog is written by Pranit Kamble from the Socinova Team.