The digital marketing industry is growing, and new trends and technologies are coming up almost every month. Google Updates are now a regular thing, and there is no surprise that video marketing has now become a similarly effective marketing tool for brands, companies, and individuals alike.
Videos have become the most engaging type of content. In 2021, it was reported that 86% of the businesses were using video content as an effective marketing tool, and the number is just going to increase with time.
That being said, let’s talk about the second largest search and video network – YouTube.
With over two billion active users surfing through the endless video content on YouTube, it can certainly act as an effective medium to promote your company.
Although you may think that YouTube is a place for pure entertainment and a few laughs over the funny cat videos, countless brands are successfully using YouTube to promote their products and services.
More than 50% of marketers around the globe believe YouTube is a robust marketing tool. More precisely, 93% of marketers call it a crucial marketing tool for their businesses.
Research also shows that 84% of the consumers have been influenced to buy a certain product or invest in a certain service after watching a promotional video related to the same on YouTube.
Now that you know the importance of video marketing and YouTube content, let’s look at the seven essential YouTube marketing tips for 2022.
1. Focus on Creating Captivating Descriptions
Along with a great video, descriptive information about your video in the form of a captivating title and description is also critical. The descriptive information should also include tags, subtitles, links to websites, or any links you want your viewers to see when they come across your video.
It is also important to have the required links mentioned in the first 3 lines of the description as most viewers don’t read past the “show more” mark.
2. Add as Many Relevant Keywords as Possible
Adding relevant keywords in your descriptions is a great way to make your videos get in the search results quicker. Keywords in the description and title make your videos rank faster as YouTube is the second largest search engine after Google. So, for a target viewer to find your video on YouTube, you need to have relevant keywords included in your descriptions.
For example, if your video is about the YouTube marketing trends in 2022, you need to have all those words mentioned in your title, description and tags. Since YouTube search is similar to Google itself, having an SEO team specializing in YouTube SEO can be a perk for your organization.
3. Don’t Miss Those Tags
Tags expand your viewership. Not only do tags help your video get suitable viewers, but they also help your video get listed in the ‘similar’ section. Adding 8-10 relevant tags for each of your video can greatly help your 2022 video marketing strategy.
4. Start Using Live Streaming
What do you think about when someone says they are live streaming? It could be a live feed of the person talking about or showing a specific product, focusing on a particular location or it can be a live feed of a charity foundation event happening in some corner of the world but is accessible to viewers all over the world.
Since the world was hit with the COVID-19 pandemic, the worldwide percentage of consumers viewing and attending live streams has increased exponentially. And it is certainly going to become a crucial part of any company’s YouTube marketing strategy for 2022.
However, you need to be extra careful while portraying the human side of your business through videos. The only practical way to tackle this is by planning in advance.
What will you gain by live streaming? Let’s assume that you are planning to buy a car or invest in a certain service. Wouldn’t it be better to see someone do it live while you watch it from the comfort of your home? That’s the beauty of it. It gives your viewers and consumers a sense of comfort and trust, influencing them, indirectly, to trust your product, service, and brand.
5. Utilize YouTube Shorts
Although YouTube Shorts was in its Beta stage for much of 2021, it is now a popular medium to connect with your viewers. As a user and a creator, wouldn’t it be great if you could engage your audiences with multiple video formats through one single platform? Well, that is what YouTube has planned with YouTube Shorts.
It lets you create short videos where you can create 15 to 30 seconds videos and snippets. These can feature or show whatever kind of content you want. YouTube Shorts is a great way of promoting the human side of your business. These videos can include trailers, teasers and BTS shots as long as the 15-30 seconds video is impressive from the viewer’s point of view.
6. Engage Your Audience Through the Community Tab
Generally, YouTube viewers don’t have any other way to interact with the creators or the businesses except by liking or disliking the videos and commenting in the comments section.
But you can change it by using the Community Tab, which allows viewers and creators to interact and communicate using text, images, polls, etc. This also enables businesses to keep up with consumer expectations and feedback as it is all happening in real-time.
7. Optimize Your Videos to be Silent Ads or Silent Videos
This might seem quite dull and, at times, a BIG turn-off. But in 2021, it was observed that 85% of the time, the videos posted on Facebook were watched on mute. Another report also listed that 80% of the viewers responded negatively towards the videos that had audio.
So, if you are planning to launch a promo video featuring your product or your brand, make sure to make it impactful and keep it hushed (pun intended).
With that said, if you are a marketer or a business looking forward to YouTube marketing in 2022, you need these YouTube marketing tips for 2022.
At Socinova, we have a capable team of videographers, editors, sound artists, and, further, a solid social media team that interacts with you at the start of the campaign and then promotes your social media channels with beautiful, engaging, entertaining, and informative videos. Learn more about our packages for small business social media marketing, and get started by just signing up and subscribing to one of our plans! Here’s a link to our pricing plans.
If you have any other tips or new trends to share, feel free to mention them below in the comments section!