
How Can Interactive Instagram Stories Improve Bookings for Travel Agencies?
Planning a holiday rarely happens in a single step. Travellers browse destinations, compare experiences, watch travel videos, read reviews, ask friends for recommendations, and save ideas long before they make a booking. During this research phase, travel agencies have numerous opportunities to influence decisions. Instagram Stories have become one of the most effective ways to capture attention because they appear at the top of users’ feeds and encourage quick interaction.










