How to use the Zeigarnik Effect isn’t just a psychology lesson; it’s a secret weapon for every marketer trying to win attention online. Ever started watching a Netflix series to “see what the hype is about,” only to find yourself three seasons deep at 3 a.m.?  That, dear reader, is the Zeigarnik Effect at work. Named after Soviet psychologist Bluma Zeigarnik, this cognitive principle states that people are more likely

Gen Z is hooked on BeReal, and it’s not hard to see why. Social media has undergone significant changes over the years. From perfect selfies on Instagram to viral dance trends on TikTok, every platform seems to have its own personality. However, lately, there has been a shift—especially among younger users. Gen Z is hooked on BeReal, and it’s not hard to see why. With its no-filter, no-edit approach, BeReal