There’s no doubt that today, social media marketing is dominating the marketing industry.
Instagram is one of the most popular social media platforms with a large base of daily active users, stands out to be an effective channel for sales & marketing.
Instagram has recently come up with many new exciting features. One such feature is Instagram Reels! Reels have the highest engagement rate with short vertical videos of up to 1 minute.
In this blog post, we will discuss 8 brilliant ways you can use Instagram Reels to maximize your real estate sales!
1. Understanding your target audience
Before creating any form of content, it is crucial to understand your target audience. Try to understand your ideal buyers, their demographics, their interests, and their preferences.
Understanding this will help you create content that will be liked by your target audience. Your Reels can not only engage your audience effectively, but help increase your chances of collecting quality leads!
2. Showcasing property listings
Image Credit: https://www.instagram.com/rkmumbairealtors/
Instagram Reels provide you with a great opportunity to showcase your property listing in a video format, that is visually appealing. Create short videos that capture the essence of property, and portray the USPs.
Use compelling visuals, captions, and music to captivate viewers and make them eager to learn more!
3. Behind the scene sneak peeks
Create behind-the-scenes clips of video production to engage your viewers with your reels. This will increase transparency about your listing and will help build trust among your viewers.
Image Credit: https://www.instagram.com/fluxmediausa/
This type of content humanizes your brand and builds trust with potential buyers, as they get an insider’s view of your expertise and dedication.
4. Sharing informative content
Apart from showcasing properties, it’s essential to provide educational and informative content that adds value to your audience. You can share tips, facts, and trends related to real estate that add value to your audience.
Image Credit: https://www.instagram.com/jessicamarshall_realtor/reels/
Position yourself as a knowledgeable expert in the industry, and viewers will be more inclined to reach out to you when they are ready to make a purchase.
5. Collaborate with influencers & local business owners
Collaborating with influencers can help you amplify your reach & generate more leads. Create reels together that feature your real estate property & the tour is given by the influencer.
You can also collaborate with other businesses related to real estate like interior designers, home decor, furniture & home security. Featuring their products along with your properties can help you maximize business opportunities.
6. Engaging with your audience
Engaging is crucial for driving sales. You can start by asking your viewers to comment, like & share your reel, so that it reaches more users & increases the chances of driving leads. You can also reply to their comments, reply to the DMs or answer questions related to real estate.
Engaging with your audience creates a sense of community and fosters trust, increasing the likelihood of them considering your services when the need arises.
7. Using relevant hashtags & informative captions
Use relevant hashtags so that your reels are suggested to users that are similar to your target audience. Research popular real estate hashtags and use them strategically to increase the chances of your content appearing in relevant search results.
Image Credit: https://www.instagram.com/snehil_realestate/reels/
Write descriptive or informative captions that convey the end message of the reel. Include additional context to the reel & include a call to action that will help you drive action.
8. Running Instagram Reels Ads that feature properties for sale
If you are a new business or an existing business that wants to increase its reach & get more high-quality leads, running reel ads can be a great strategy. Reel ads will help you directly show up on the screens of your target audience which may result in higher reach and conversions.
Remember to keep monitoring your ads, and optimize according to the data represented by analytics.
Instagram is itself a powerful social media tool, and reels amplify its power. Start using Instagram Reels today to portray your properties, stay consistent, analyze your performance, and adapt your strategies to maximize the impact!
If you are a new realtor or an established real estate agency looking to grow on Instagram, Socinova’s Instagram marketing services can help you achieve the results you want. Get in touch today to get started.
This blog is written by Pranit Kamble from the Socinova Team. Images have copyrights of the respective owners.