If you use social media as part of your digital marketing strategy, you no doubt already know how important is to build up a strong following – a task that’s not always easy.
But what if there was an easier way of reaching your follower goals? There is – but it’s not recommended for any serious businesses on social media.
Although many people are tempted by the idea of buying followers to boost their profiles and pages, there are plenty of reasons not to give in. Read on to discover ten key reasons why you should avoid paying for followers.
1. You won’t be able to get an accurate idea of engagement levels based on your following.
With so many fake followers, you won’t be able to get an accurate idea of the ratio between follower count and engagement. Fake followers can’t engage!
2. Interactions will be limited.
Interacting with followers on social media is a great way to learn more about what they want, and also show other users that you’re a dedicated and responsive company. Without real followers, there’s no chance to interact.
3. You won’t get to learn from follower insights.
Social media users love to give feedback to brands and businesses through sites like Facebook and Twitter, which can help you understand what they like, what they don’t like and what your next step should be as a business.
4. Most social media users can see right through it.
Most people nowadays know about fake followers and how to spot them, making it obvious your followers aren’t real.
5. If people can’t tell, there are tools that can.
In the event someone can’t tell if you followers are fake, there are plenty of tools out there that will show them the truth behind your popularity.
6. It makes you look dishonest.
Looking dishonest is probably not what you’re looking for as a business. Instead, do things the right way to look like an honest and trustworthy brand.
7. Fake followers have no value at all.
Numbers aren’t everything – and fake followers have absolutely no value at all to you or your business.
8. It’s taking the easy route.
Not everything good in life comes easy, and that holds true for your followers. Work hard at building up your fan base, and the results will pay off.
9. There’s no challenge in it.
Creating a goal and sticking to it can be a great way for you to learn and grow as a business. Simply buying followers takes away this challenge.
10. It can even be dangerous.
Sometimes the sites selling fake followers can be untrustworthy, and you may end up with viruses or hackers to deal with as a result.
After reading through these points, we hope we’ve managed to convince you that buying your followers isn’t a great idea. Remember – quality is more important than quantity, so put in the effort and ensure you’re creating a genuine, interactive and loyal consumer base you can be proud of.
Have you ever bought followers for your social channels? If so, do you regret doing so? What are your thoughts on the matter? We’d love to hear what you have to say, so share your opinions in the comments section below!