Admit it- either you’re already marketing on social media or at least planning to do it in the near future. Social media is everywhere nowadays and if you really want to make sense of social media, analytics are crucial. Analytics tell you what, when, where and how. Without this data, you can’t succeed.
So, to help you out, we’re telling you 5 reasons why analytics are important!
1. They help you know your audience.
Using social media analytics, you will be able to know your audience better. Timing is the most eminent part of social media marketing. If you know when your fans are online and at their highest levels of engagement, you will be able to post at that time, maximising your impact. This will help you drive more engagement, traffic, and sales.
Therefore, you need to dissect your social data and know your audience to get better results!
2. They show you which social networks will be best suited for your business.
If you think that all social media networks can be useful for your marketing, then you might be wrong! Not all social networks will work for you. Just because Facebook has about 2 billion users and Instagram has about 800 million users does not mean that they will drive the best results for your brand. Every brand has different marketing needs, and perhaps, some other networks like Pinterest or Flickr might help you get better results.
The only way to confirm which social networks can work best is through experimentation and analytics. You can use the analytics data to focus more on social networks that are working for you and eliminate the ones which are not.
You can also use the analytics data to prioritise the amount of time you spend on marketing on specific social media networks. You can spend more time on the top performing networks and lesser on ones which bring in smaller results.
3. Analytics data can help you to create better content.
When you track your social media activity, you will find out which content drives the best results. On channels like Facebook and Twitter, you will be able to look whether images, links or videos perform better. While on the visual-centric networks such as Pinterest and Instagram, you can check what type of visual content is performing best.
To figure out what content is suitable for you, you can use your social media page’s analytics. A few social channels like Facebook have built-in analytics which shows what types of media performs best.
4. Analytics help you understand your competitors.
You know that your competitors are continuously creating content and running social media campaigns. If you analyse this data, then you will be able to figure out what is successful and what fails. This will help you avoid making the same mistakes and focus on techniques which bring in the best results.
5. Social analytics can help you in enhancing your marketing strategy.
You are surely not going to create the best strategy in your first attempt. Of course, you will make a lot of mistakes and use tactics which do not work. But if you study social media analytics regularly, then you will be able to figure out what those avaoidable errors are.
If you are looking for more such social media marketing tips and services, then Socinova is the place where your search ends. We are a group of social medians who strive to provide our clients with outstanding affordable social media marketing services.
Our motto is to make social media marketing easier and affordable for our clients. To know more about Socinova, schedule a call today!