Recently, we researched the internet a lot, and asked a few of our connections what they think about social media marketing. Most of the people running logistics companies had common questions like…
- Why do logistics and trucking companies need social media?
- What types of channels should I target?
- How to get started with social media marketing?
- Can you give us ideas for logistics and trucking social media?
For transportation companies, social media marketing strategies mean a lot as they offer brand visibility, engagement with their customers whether B2C or B2B, and increase involvement which this industry needs it. Even if you don’t have a strong brand name, social media marketing can make it work for you.
Everyone is on social media, why aren’t you?
The logistics industry needs to take advantage of advertising and social media marketing, as brand visibility is one of their biggest benefits. Even today, some logistics businesses think they don’t need any presence on social media as search engines like Google, Yahoo, and Bing are the only platforms they need to grow. But social media signals are one big reason search engines prioritize certain brands on their platforms!
Why do logistics and trucking companies need social media?
Eventually, social media marketing can help build your transportation business a great marketing funnel, not limiting it to only social media platforms. Become a profitable business by keeping up with the competition by connecting to your customers, employees, and partners via social media!
Stay connected with your customers!
There are three characteristics of a great social media marketing strategy:
- You consistently share new content
- Your content is relevant to the audience & adds value in their life
- You engage with your followers regularly
Social media helps logistics and transport businesses create real-time customer engaging experiences, calculate sentiments trends towards their brand, and engage in two-way conversations with the stakeholders involved. The key to success in social media marketing is creating content that inspires and connects your customers to you and your brand, and engaging with them regularly.
Through a practical social media strategy for your logistics business, a company can cultivate brand loyalty by offering regular updates on the business that interest customers, such as industry information, corporate culture, current offers, and future plans, etc. These updates make users more inclined towards your brand and spark online conversations. Social media marketing for logistics doesn’t only start an online conversation, but businesses can receive feedback to decide future content developments and communication strategies.
What types of channels can logistics businesses target?
Social media is not limited to just Facebook. Your marketing plans can broaden their horizons to other platforms too. Once you are ready to start with your social media marketing, Socinova can help you explore various social networks to take your logistics business up and up.
Every social media platform has its own unique strengths when it comes to growing your business online.
LinkedIn: LinkedIn is a professional platform useful for B2B businesses. For a logistics company, this is one of the most impactful ways to connect with your business partners, get more deals, and add new members as well as show up your company culture.
Facebook: Facebook is easy, popular, and familiar. Hence, Facebook is a productive resource for connecting with prospective customers and employees.
YouTube: YouTube is meant for informative & entertaining videos. If you have useful videos about trucking or logistics, this is the platform for you.
Twitter: Twitter is a quick way to connect with customers to provide service and build trust.
Instagram: Instagram is a visual content platform that proves to be great if you have company photography to show off.
Pinterest: If you have a company blog, Pinterest can be a great way to drive traffic to both it and your website with short posts.
How to get started with social media marketing for a logistics company?
While most business owners are anxious over social media presence, launching with a strategy for social media marketing is actually simple. We help you with…
Choosing the right social media channel for your business
To ensure a good start on social media, we limit your focus to select platforms. Not all social media platforms are suitable for all businesses. Logistics and transportation businesses can benefit from Facebook, LinkedIn, Pinterest, and Instagram. We spend a lot of time on developing your brand identity, building your social media presence, and boosting online visibility through unique content. But first, we start with…
- Setting up/enhancing your social media presence
Improving your brand imagery
- Augmenting your location and industry online
- Creating a brief summary about your business
- Adding other businesses as connections
- Creating content for your business
Looking for ideas on how to start your social media for your logistics and transportation company? While you may find multiple ways for promoting your business, here’s a quick sneak peek into what we deliver for your brand with Socinova…
We create a strong brand on social media
Social media is the right place to inform your prospective customers exactly what you can do for them. It can be a commitment to quality delivery service with polished imagery and punchy language. We invite your customers to trust your brand and try your services. Another way to build your brand is by sharing current updates about the brand. If your brand is good at community services, we can also place a perfect message for your commitment.
We demonstrate your expertise
As a logistics and transport company, you are offering a variety of resources and services to your customers. Promoting your professional services on social media can attract more attention from potential service buyers, and it positions your brand as an authority in your industry as well.
We get you new drivers & staff
Social media today offers career opportunities too. It can also be used in recruiting people for your business. For a transport business, you obviously need new drivers and staff regularly. We help you get drivers for your transport business with the right use of social platforms.
How do you get social media marketing done at Socinova?
Depending on the affordable social media package for your transport & logistics business, we create content for your logistics business and post it directly to your social profiles. We are primarily a social media posting service provider that studies your brand, analyzes your industry, and creates an amazing social media marketing strategy for your brand!
Ready to transform your business into a highly profitable transport & logistics brand?
Subscribe to one of our affordable social media marketing plans for the logistics and transport business, it’s that simple.