What is Google My Business?
Google launched a Business Profile feature for businesses to increase their visibility a few years ago. Your profile is listed to appear in the local results of Google Search and can also be navigated through Google Maps. Getting your listing done is a simple procedure, and all it needs is the name, location, and category of your business to set up your profile. Once it’s all verified by Google, your business profile is open to customers, and they can drop their reviews, add photos, or even ask and answer questions.
But, to use it to its full potential as an effective SEO and lead generation tool, every business needs to understand its capabilities. Google My Business (GMB) is a unique and free tool that helps promote businesses and use their ‘Google Business Profile’ to its ultimate advantage – getting more inquiries. It is particularly beneficial for promoting local businesses. The tool can be distinguished from others because of the number of details that go into the listing.
You get to attain management rights to your profile, customise and manage information, use additional free features, and enhance your visibility. If you aren’t using it to engage your customers, you might miss some great opportunities.
Here are a few exciting features of Google My Business that your local business can take advantage of with Socinova’s management services.
Business Category
Reviews and Q&A
Google Posts
The opportunities a post can present are endless. You may highlight your products, services, specials, events, or any upcoming launches. You can also make announcements for flash sales, exclusive discount codes, and even promote competitions. Every profile usually looks similar, but this feature helps you stand out. In addition, Socinova can create rich posts with catchy content and designs for your potential customers. This helps you in getting more engagement and business.
FAQ On Google My Business Management Services
Photos
Attributes
Attributes are simple statements or phrases that give a little more information about your business, which can help users take a quick decision. e.g., If a place has outdoor seating or is pet-friendly, ‘outdoor seating’ and ‘pet friendly’ can be important attributes to be considered.
There are two types of attributes – factual and subjective. Factual are those which are set by you and cannot be meddled with by customers. Important examples of factual attributes are a specific mode of payment acceptable by you, if there’s valet parking, or if your business is wheelchair accessible. Subjective attributes are those that come from customers who may have answered questions about your business on Google Apps.
Google My Business Insights
How do we use Google My Business as an effective tool?
We start by optimizing your listing with essential elements like a custom description, correct map location, etc., and then move on to more details mentioned below. Not only do we target top ranking factors, but we also cover a few off-page optimisation techniques that are becoming important in today’s SEO game.
Here are a few benefits of choosing Socinova’s Google My Business management services.
Direct Customer Engagement
GMB listings are an excellent opportunity for you to interact with your customers and show them who you are. You will be judged by your posts, the frequency of your updates, and whether you are listening to them or not. Your target audience may land on your business profile and hence may ask questions or upload reviews. You, as a business, can interact with them, answer their questions, enable direct messaging, set up alerts, and respond to their reviews.
Leave these worries to us. We will ensure that your target audience landing on your profile is given all the information and responded well on time. We will keep your brand reputation up and work towards solidifying customer relationships with our personalized response strategies. We will also curate rich posts and publish them on your profile to engage your customers periodically.
Get the Right Attention
A Business Profile will display limited information, but you can always provide more information through the Google My Business account dashboard. The dashboard enables us to add work timings, products and pricing, links to your website, and other details. We want your customers to get all the information at a single glance. We will monitor these details and make timely edits or updates to the information as per your need.
Tracking Made Easier
The Google My Business dashboard also gives an insight into the local search performance and activity of your audience. We can check if a customer has found you on Google Search or Google Maps and how your uploaded photos are performing compared to your competitors of the same category. We can even see the keywords that help customers find your business and a breakdown of actions taken on your listing. We can use all these analytics to your benefit and use a suitable strategy to promote your business. Not only that, but we’ll also share the reports with you and compare results to mark the growth.
Better Local SEO
Similar to how Google has algorithms for ranking its ads and websites, Business Profiles also rank similarly. We can use this as a benefit by using the right keywords in your profile and optimize to rank better in local results. We make sure to increase your online reputation and rankings with the right strategy!
Guidelines Followed & Reduced Spam
We will always make sure that we are following all the guidelines set by Google while we are promoting your business. Not only that, but we will also be reporting your competitors if they are violating the policies or participating in GMB spam. We will keep reviewing the Google Maps landscape and check for tactics like fake addresses, multiple listings, keyword stuffing that are used to manipulate SEO results. We also update user-suggested and automated changes periodically so that there is no threat to your listing. There won’t be any need for you to worry about dealing with all the location issues or other problems coming from the ‘Suggest an edit’ option.
Ranking Benefits
Google Local Pack is another feature where three business listings are shown in response to search queries. These listings are other than the organic search results. They are taken from the Google My Business directory and include a map of the relevant area. The ‘More Places’ link opens up the Google Local Finder, which has the whole list of local businesses.
Ranking in this section is important and depends on the relevance of the business to the query and the distance between the person’s and the business’ location. Hence, we make efforts to increase the prominence of your business by working on your profile.
Wondering what you should expect?
Socinova’s Google My Business Management Services
Partner with Socinova and be relaxed that your Google My Business profile is up and running well. Our experience and efforts will help keep the spammy suggestions at bay and focus on the authenticity of your listing and rankings. We deliver the best to you with our affordable and flexible plans. We understand the purpose of your project very well and work towards offering you the right strategy. From publishing posts, replying to customer questions and reviews, to posting photos – our team of experts will do it all!
Here’s a summary of the services we offer for your Google My Business management
⦁ Boost your business profile by using all the available features
⦁ Keep a check and fix in case of incorrectly suggested changes from users
⦁ Timely answer all the questions asked by potential customers
⦁ Maintain customer relations by replying to all reviews
⦁ Plan and execute the right strategy
⦁ Provide daily ranking and performance reports for your service areas
⦁ Manage and update information like business hours, pricing, etc.
⦁ Manage auto-updates by Google Business
Whether you have a single location or multiple listings, we can manage local rank tracking on Google, Google Maps, website visits, GMB posts, and GMB reviews.
What are the steps when you enroll for your services?
⦁ We will capture all your details in a simple form. The most important thing is to get all the details like the name, location, and category of your business right.
⦁ We start auditing your listing and study your current performance. If you don’t have a listing, we will begin to get one claimed and verified for you.
⦁ We will create a customized plan of action for you as per your current performance and your goal. Our only goal is to improve your GMB listing and take it to newer heights.
⦁ Then it’s time to put the plan into action. We start promoting and taking care of your posts, reviews, etc.
⦁ All we need from you is to add us as a manager to your GMB account. This can be done with the ‘manage users’ feature and will grant us access to the features. As the owner, you should never share any credential details with third parties.
Answers to the common questions frequently asked by our clients regarding Socinova’s Google My Business management services.
Success Stories & Reviews
Social Media
Website
125+
New Social Posts Created
156%
Organic Website Traffic Growth
SEO
Content Marketing
50+
Leads Generated
105%
Increase in Social Engagement
Social Media
PPC
310%
Paid Website Traffic Growth
24%
Reduction In Cost Per Click
Do I need to create any images or content?
No. All the images and videos we create for your social media are included in our GMB services. We have our team of experts (designers and writers) who can come up with the right content to increase your visibility and design some eye-catching photos for getting traffic. Of course, we will always be happy to get any marketing resources from you. Also, we will be sending the same for your approval and consider your feedback for the same.
Do I need to have a website before availing of your services?
Even if you don’t have a website, GMB allows you to create a Google Business website in a few minutes. Without a doubt, we’ll be more than happy to get it done for you. Further, we also offer website development and maintenance services at extra costs.
What are the pricing plans for these services?
All our pricing plans are mentioned here. We have varied plans starting from $99/Mo. Google My Business services are included in our Regular, Plus, and Enterprise plans. Additionally, if you want more business through this feature, we can discuss a custom plan for your business.
Does my business need a Google My Business listing?
As you have seen, GMB is a very important and powerful tool. It needs to be handled well to get the desired results, and we provide you with just that with our expertise. Also, with our affordable plans, everyone can use our services to see substantial business growth.
Apart from GMB services, we can take care of your social media too! We’ll ensure you get complete business optimization to reach your audience in all ways possible. Get in touch with us today to get started!